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Marketing Media Buyer - job 1 of 2

Position OverviewWe are seeking a skilled Marketing Media Buyer to develop and execute effective media buying strategies that maximize our clients' advertising budgets. The ideal candidate will have a strong understanding of digital marketing, data analysis, and budget management to drive successful media campaigns across various channels.Key Responsibilities• Develop and implement media buying strategies for digital and traditional media channels.• Manage and optimize advertising budgets to ensure maximum ROI for clients.• Analyze data and performance metrics to inform media buying decisions and strategy adjustments.• Negotiate with vendors and media agencies to secure the best rates and placements for ad campaigns.• Collaborate with clients to understand their marketing objectives and provide strategic media recommendations.• Monitor and report on campaign performance, making data-driven adjustments to improve results.• Stay updated on industry trends, emerging technologies, and best practices in media buying and marketing.Qualifications• Bachelor's degree in Marketing, Advertising, Business, or a related field.• Proven experience as a Media Buyer or similar role in marketing and advertising.• Strong knowledge of digital marketing channels and media buying platforms.• Experience with data analysis tools such as Google Analytics, Looker, and Funnel.io.• Excellent negotiation skills and a track record of successful media buys.• Ability to manage multiple campaigns and budgets effectively.• Familiarity with marketing software and platforms, including Meta, LinkedIn, and Facebook.Benefits• Medical, Dental, Vision Health Plans• Shot-Term & Long-Term Disability• Life Insurance• 401k with match• Semi Monthly Payroll Period• Paid Holidays• Sick Days• Vacation Days• Hybrid-remote work schedule• Annual Performance ReviewsEmail Your Resume In Word ToLooking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:daniel.chavez@cybercoders.com• Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : DC6-1828379 -- in the email subject line for your application to be considered.***Daniel Chavez - Recruiting ManagerFor this position, you must be currently authorized to work in the United States without the need for sponsorship for a non-immigrant visa.This job was first posted by CyberCoders on 11/06/2024 and applications will be accepted on an ongoing basis until the position is filled or closed.CyberCoders is proud to be an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic protected by law. CyberCoders will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. CyberCoders is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please contact a member of our Human Resources team to make arrangements.

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What You Should Know About Marketing Media Buyer, CyberCoders

Are you ready to put your media buying skills to the test? CyberCoders is on the lookout for an enthusiastic Marketing Media Buyer to join our dynamic team in Laurel, MD. In this exciting role, you will take the lead in developing and executing media buying strategies that ensure our clients get the most bang for their buck! You’ll dive into the world of digital marketing and budget management, armed with data insights that will drive your decisions. Collaborating with clients will be key as you interpret their marketing objectives and translate them into effective media recommendations. You’ll be negotiating with vendors and media agencies to secure the best possible rates, guaranteeing maximum return on investment for our campaigns. Of course, a big part of your role will involve analyzing performance metrics and staying ahead of industry trends. If you have a passion for media buying, a knack for analytics, and a solid understanding of both digital and traditional channels, this could be the perfect opportunity for you. Join us at CyberCoders, where you’ll also enjoy fantastic benefits such as medical and dental plans, a competitive 401k, and a hybrid-remote work schedule. We can’t wait to see how you can contribute to our team!

Frequently Asked Questions (FAQs) for Marketing Media Buyer Role at CyberCoders
What are the primary responsibilities of a Marketing Media Buyer at CyberCoders?

As a Marketing Media Buyer at CyberCoders, your primary responsibilities include developing and implementing media buying strategies across digital and traditional media channels. You'll also manage and optimize advertising budgets to maximize ROI for clients, analyze campaign performance, negotiate with vendors for optimal ad placements, and collaborate closely with clients to align strategies with their marketing objectives.

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What qualifications are needed to become a Marketing Media Buyer at CyberCoders?

To qualify for the Marketing Media Buyer position at CyberCoders, candidates should possess a Bachelor's degree in Marketing, Advertising, Business, or related field, along with proven experience in a similar role. Strong knowledge of digital marketing channels, experience with data analysis tools, and excellent negotiation skills are essential to excel in this role.

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How important is data analysis for a Marketing Media Buyer at CyberCoders?

Data analysis is crucial for a Marketing Media Buyer at CyberCoders. You'll be expected to analyze performance metrics to inform your media buying decisions and strategy adjustments, ensuring that campaigns are continually optimized for maximum effectiveness. Familiarity with tools like Google Analytics will be vital in this role.

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What tools and platforms should a Marketing Media Buyer at CyberCoders be familiar with?

A Marketing Media Buyer at CyberCoders should be comfortable using various marketing software and platforms, especially those that encompass digital marketing channels. Key tools include Meta, LinkedIn, Facebook, and data analysis platforms like Looker and Funnel.io, which are critical for monitoring campaign performance.

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What benefits can one expect as a Marketing Media Buyer at CyberCoders?

As a Marketing Media Buyer at CyberCoders, you can expect comprehensive benefits including medical, dental, and vision health plans, life insurance, short-term and long-term disability coverage, a 401k with matching contributions, paid holidays and vacation days, and a flexible hybrid-remote work schedule.

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Common Interview Questions for Marketing Media Buyer
Can you describe your experience with media buying and how it fits with CyberCoders?

Share specific examples from your previous roles where you successfully managed media buys, emphasizing your negotiation skills and strategic thinking. If possible, relate your experiences to the types of clients CyberCoders serves.

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How do you approach budget management as a Marketing Media Buyer?

Discuss your process for monitoring and optimizing advertising budgets. Provide examples of how you've previously ensured maximum ROI and how you adjust budgets based on campaign performance.

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What strategies do you use to analyze campaign performance?

Explain your approach to using data analysis tools, such as Google Analytics. Highlight your process for collecting data, evaluating results, and implementing changes to improve performance continually.

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Have you ever negotiated with media vendors? If so, how did you ensure you received the best rates?

Share a detailed account of your negotiation process with media vendors, including specific skills you utilized and how those negotiations benefitted your past campaigns.

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What digital marketing channels do you have experience with?

Indicate your familiarity with various digital marketing channels such as social media, PPC, and programmatic advertising. Discuss how you’ve leveraged these channels in your past roles.

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How do you keep up with trends in media buying and marketing?

Share your methods for staying informed about industry trends, such as following relevant publications, attending webinars, and participating in marketing forums.

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Describe a successful media campaign you conducted. What made it successful?

Provide details of a specific campaign, your role in it, the strategies you employed, and the key metrics that demonstrate its success.

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What qualities do you think are essential for a Marketing Media Buyer?

Discuss qualities such as analytical thinking, strong communication skills, negotiation abilities, and the capacity to adapt quickly to changing data points.

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How do you prioritize tasks when managing multiple campaigns?

Explain your organizational strategies for managing workflow, such as using project management tools or prioritizing tasks based on deadlines and potential impact.

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What challenges have you faced in media buying, and how did you overcome them?

Share a specific challenge you've encountered, your approach to solving it, and what the outcome was, focusing on skills and lessons learned that are applicable to the Marketing Media Buyer role.

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Founded in 1999, CyberCoders is built on a success oriented culture. Above all – we know both candidates and clients want quality and they want it now. We are fast, and we work with integrity. We work hard, play hard, and believe in always having ...

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Full-time, hybrid
DATE POSTED
December 24, 2024

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