Canada-Based: Senior Sales Enablement Manager, Higher Education Sales

As a Senior Sales Enablement Manager at D2L, your main responsibilities include developing training strategies to enhance the effectiveness of the Higher Education Sales team. You'll create enablement content, facilitate various learning programs, coach sales representatives on skills like negotiation and closing, and analyze data to identify performance gaps. Your role is crucial for driving sales efficiency and effectiveness to help meet the company's revenue goals.

To apply for the Senior Sales Enablement Manager position at D2L, you should have at least 5 years of experience in sales enablement, preferably within a fast-paced environment. A strong background in high-performance sales is essential, along with experience in ed-tech or e-learning environments. Educational qualifications include a Bachelor’s or Master's degree in education, business, or a related field. Proficiency with tools like Salesforce and strong communication skills are also important.

D2L is committed to the development of its employees, including Senior Sales Enablement Managers. You'll have access to learning and growth opportunities, including tuition reimbursement for continuing education through our Catch the Wave Program. Additionally, D2L encourages participation in conferences and offers a supportive environment for career advancement through special projects and collaborative teamwork.

As a Senior Sales Enablement Manager at D2L, you can expect a flexible work environment that values innovation and collaboration. D2L provides a supportive culture where employees are encouraged to share ideas and collaborate across teams. With the option of remote work or in-person engagement, you’ll find a workplace that prioritizes work-life balance while aiming for impactful outcomes in transforming education globally.

The expected salary range for a Senior Sales Enablement Manager at D2L is between CAD $100,000 and $140,000. This range is determined based on relevant experience, skills, and education, ensuring you are competitively compensated for your contributions. Along with a competitive salary, D2L offers various benefits, including wellness support and flexible work arrangements.

When developing training content for sales teams, I start by assessing the current performance metrics and identifying knowledge gaps. I collaborate with stakeholders and use real-life sales scenarios to create engaging content that directly addresses specific competencies needed for success in sales. My goal is to ensure that the training is interactive and relevant, allowing sales representatives to apply what they learn immediately.

Coaching sales representatives is a critical part of my role as a Senior Sales Enablement Manager. I focus on building strong relationships with individuals, understanding their unique challenges, and tailoring my coaching approach to fit their needs. I emphasize role-playing exercises that enhance skills in objection handling and closing deals, ensuring that they feel confident and prepared in actual sales encounters.

I leverage CRM tools and analytics platforms to gather data on key sales metrics, such as conversion rates and deal sizes. By analyzing this data, I can pinpoint areas where sales representatives may be struggling. I also combine qualitative feedback from the team to gain a comprehensive view, allowing me to develop targeted training initiatives that directly address those gaps.

Collaboration is essential for success, and I promote it by fostering open communication channels between teams. Regular check-ins and collaborative meetings are part of my strategy. I listen to feedback from different departments, ensuring that sales enablement initiatives align with overall business objectives. This approach cultivates a unified effort toward achieving D2L’s goals.

One of my biggest challenges was integrating new technology into the existing sales processes. To overcome this, I initiated a thorough training program, providing hands-on workshops to familiarize the team with the new tools. By being available for questions and offering ongoing support, I helped ease the transition and ultimately increased the team's efficiency and productivity.

I measure the success of sales enablement programs by setting clear KPIs at the outset, including improvements in sales performance metrics like close rates and sales cycle length. Post-training assessments and surveys are also conducted to gather feedback from participants, allowing me to make continuous improvements to the programs and demonstrating tangible success.

Technology plays a crucial role in my approach to sales enablement. I utilize various tools and platforms to deliver training content, track learning progress, and evaluate the effectiveness of sales processes. By leveraging technology, I can provide a more personalized learning experience and streamline workflows for sales representatives, enhancing their productivity.

When training remote teams, I focus on creating engaging, interactive content that can be accessed online. I use a mix of live virtual sessions, recorded trainings, and discussion forums to cater to different learning styles. Additionally, I ensure that there are opportunities for one-on-one coaching and feedback, maintaining a sense of connection and support despite physical distances.

I am familiar with several sales methodologies, including MEDDPICC, SPIN Selling, and Challenger Sale. I incorporate these methodologies into my training by using real-world examples to demonstrate their application. Emphasizing role-playing scenarios helps the sales team understand how to effectively use these methods in their conversations with clients, which enhances their selling capabilities.

I am drawn to D2L's mission of transforming education on a global scale and fostering human potential. As a Senior Sales Enablement Manager, I see an opportunity to contribute to a company whose values align with my passion for impactful education. D2L’s innovative environment and commitment to employee growth make it an ideal place for me to mentor others and apply my expertise to empower sales teams effectively.