Manager, Communications

As a Manager, Communications at UEG, you will assist in developing and executing storytelling strategies for sports and lifestyle clients, manage accounts, and enhance media relations across various sectors. You'll also monitor trends and assist in PR activations while supporting financial management and new business proposals.

To qualify for the Manager, Communications position at UEG, candidates should have 2-4 years of experience in communications focused on sports and lifestyle, strong writing and communication skills, and a solid understanding of the media landscape. Agency experience is preferred but not mandatory.

To excel as a Manager, Communications at UEG, stay proactive in building media relationships, keep an eye on cultural trends, and focus on creating engaging content. Adaptability and a passion for sports culture will also contribute to your success in this role.

UEG offers a dynamic and fast-paced environment for the Manager, Communications position, where teamwork is emphasized, and creativity is encouraged. You'll collaborate across interagency teams, gaining exposure to innovative marketing efforts in a culture-focused setting.

Working as a Manager, Communications at UEG opens the door to various career development opportunities, including gaining expertise in public relations, participating in new business efforts, and developing strategic communications skills through hands-on experience in high-profile campaigns.

When developing communications strategies, I start by understanding the client's objectives and target audience. I conduct thorough research on market trends, competitor activities, and cultural relevance to craft compelling narratives that align with the client's brand voice and maximize engagement.

Absolutely! In my previous role, I managed a media relations campaign for a sports product launch that involved influencer partnerships and targeted press outreach, resulting in significant coverage across major publications. The campaign not only enhanced brand visibility but also drove engagement on social media.

I stay updated by subscribing to industry publications, following key influencers on social media, and participating in webinars and conferences. Additionally, I engage with industry peers to exchange insights and best practices regularly.

I focus on both qualitative and quantitative metrics, such as media impressions, share of voice, audience engagement rates, and overall reach. Evaluating these metrics helps determine the effectiveness of a campaign and guides future strategic adjustments.

I prioritize tasks using a project management tool, breaking down projects into actionable steps and setting clear deadlines. Regular communication with clients and team members also helps ensure everyone is aligned and accountable, facilitating smooth execution.

My approach involves personalized outreach, giving value to media contacts by sharing relevant industry news, and ensuring follow-ups with updates on client stories. Building trust and understanding their interests allows me to foster productive relationships over time.

I actively monitor social media conversations, pop culture events, and industry-relevant news to identify trends. By understanding what resonates with audiences, I tailor communications strategies to align campaigns with current cultural narratives, enhancing engagement.

In a previous role, I encountered a situation with a client whose product was receiving negative press. I quickly organized a response plan, which included direct communication, a press release addressing concerns, and securing positive features in relevant outlets, ultimately repairing the client's image.

I use tools like Cision and Meltwater for media monitoring and analysis, tracking press coverage and engagement. These tools help me stay organized and informed about campaign performance and industry trends, allowing me to draw insights for future strategies.

I'm deeply passionate about the intersection of culture and commerce. The excitement of working with sports and lifestyle brands lies in their ability to connect with people on a personal level. I love creating campaigns that resonate with audiences and spark conversations around shared interests and experiences.