Brand and Sales Marketing Manager

As a Brand and Sales Marketing Manager at Parafin, your primary responsibilities will include elevating brand recognition through digital strategies, developing performance marketing tactics, planning impactful event marketing strategies, and overseeing content creation for sales tools. You'll collaborate closely with cross-functional teams to ensure that marketing initiatives support both sales and product goals, helping Parafin grow its presence in the platform-based lending industry.

To be considered for the Brand and Sales Marketing Manager role at Parafin, you should have a minimum of 8 years of experience in B2B marketing, particularly in brand building and performance marketing. Success in executing digital marketing campaigns, exceptional communication skills, and familiarity with marketing automation and CRM tools are essential. Previous experience in event marketing and partnerships will also strengthen your application.

Success for the Brand and Sales Marketing Manager at Parafin is defined by measurable business outcomes through effective digital marketing campaigns, increased brand visibility, and successful execution of event marketing strategies. You will also be evaluated on your ability to drive lead generation and your collaborative efforts with sales and product teams to launch new marketing initiatives that resonate with our audience.

As a Brand and Sales Marketing Manager at Parafin, you will receive comprehensive support from a tight-knit team of experienced professionals who come from renowned organizations in the tech industry. You'll also have access to external consultants when needed, allowing you to extend your design and marketing capacity. Additionally, Parafin emphasizes collaboration and alignment between marketing, sales, and product teams for optimal success.

Parafin offers a competitive salary range of $180k to $220k, along with equity grants to promote a sense of ownership. Employees enjoy a suite of benefits including medical, dental, and vision insurance, unlimited PTO with flexibility for remote work, commuter benefits, free lunches, paid parental leave, a 401(k) plan, and an employee assistance program, ensuring a healthy work-life balance.

When discussing a successful digital marketing campaign in the interview, focus on the objectives, strategies employed, measurable outcomes, and your role in execution. Highlight how you tailored the campaign to meet specific audience needs and how it contributed to brand growth or lead generation at your previous company.

In your response, emphasize the importance of market research, understanding customer personas, and identifying unique selling propositions. Discuss how you’d create and implement a brand strategy that differentiates Parafin from competitors, using both online and offline channels to enhance visibility and reputation.

Be specific about the marketing automation tools, CRM systems, and analytics platforms you have experience with. Discuss how you use these tools to track campaign performance, measure customer journeys, and optimize marketing efforts, indicating that you're data-driven and understand the metrics that matter.

Discuss your organizational skills, including any project management tools you use. Explain how you prioritize tasks based on deadlines, project importance, and resource availability, and how you stay flexible to adapt to changing priorities while ensuring alignment with broader marketing and sales goals.

Outline specific strategies such as refining audience targeting, enhancing content marketing efforts, leveraging SEO, and utilizing paid advertising. Mention your experience with lead conversion tracking and how you would analyze data to continuously refine these strategies for better results.

Provide a specific example that illustrates your ability to work closely with sales teams. Highlight how cross-functional collaboration led to successful marketing initiatives, emphasizing communication and the development of co-marketing assets that helped sales reach their targets.

Demonstrate your passion for continuous learning by discussing industry publications, online courses, webinars, or marketing conferences you follow and attend. Explain how this ongoing education inspires your marketing strategies and helps you implement innovative solutions.

Share your experience planning and executing successful events, detailing aspects such as budgeting, logistics, and post-event analysis. Illustrate how you ensured impactful representation at key events to attract prospects and strengthen partnerships, tying it back to specific outcomes you achieved.

Discuss your process for content creation, including brainstorming, drafting, reviewing, and collaborating with design teams to produce engaging materials. Emphasize the importance of understanding the target audience and how content aligns with marketing strategies and brand messaging at Parafin.

Discuss specific KPIs you would track based on marketing goals, such as lead generation, brand awareness, and campaign ROI. Explain how you would compile data through analytics tools and present findings to demonstrate the success of your marketing initiatives and inform future strategies.