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Global Experiences Senior Manager

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Global Experiences Senior Manager

Reports to:  Director, Digital, Social, and Community Experiences

Location:  Greater Los Angeles Area, CA (Hybrid)

The Role

This person will be responsible for evolving and executing the global experiences strategy with guidance from the Director of Digital, Social, and Community Experiences. They will work on multiple seasons at once, strategically planning ahead and executing multiple events in season. The events will be comprised of key global experiences and frequent North America-specific experiences. They will work with the internal team and a network of agencies and freelancers to conceptualize, scope, and execute global and US based events.

They will help build the UGG community through best-in-class experiences that bring our purpose, promise, and principles to life in an engaging and aesthetically pleasing manner that is signature to UGG. Their work will help build belong for our target consumer and turn consumers and partners into brand advocates.


This role will sit within the larger Global Marketing team and work most closely with experiences, influencer, social, and PR teams.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.


Your Impact

The primary functions of this role, include but are not limited to:

  • Develop global evergreen experiences strategy in partnership with the Director, Digital, Social, and Community Experiences. Strategy will bring to life brand purpose, promise, and principles, connect with target consumers, and build upon existing key experiences. Experiences to include range of VIP, influencer, PR, and consumer.
  • Suggest, own, and execute key experiences throughout the calendar year that bring to life the strategy at key moments within the US and occasionally outside the US. Experiences should bring the evergreen strategy to life while also aligning with seasonal marketing dates and initiatives.
  • Facilitate global strategic alignment with regional teams, providing leadership and support for regional execution of the global strategy. Communicate with regional teams on a consistent basis. Work cross-functionally to bring to life experiences that sit within one cohesive brand vision and are maximized across consumer touchpoints.
  • Manage external partners, building out roster of agencies, freelancers, and vendors to help

Who You Are

  • 8-10 years’ experience in VIP, influencer, and consumer experiential marketing within fashion or lifestyle
  • 5+ years team and agency management experience
  • Must possess excellent computer skills with proficiency in Microsoft Word, Excel and PowerPoint

We’d love to hear from people with

  • Ability to conceptualize, scope, and execute projects on budget and on time.
  • Excellent knowledge and experience in lifestyle footwear or fashion preferred
  • Demonstrated ability to execute pinnacle experiences
  • Highly organized and detail oriented
  • Strong analytical skills combined with a high level of creativity
  • Excellent written and oral communication skills
  • Strong pulse on current fashion trends within the industry across Gen-Z and Millennial audiences

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$125,000 - $135,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in Los Angeles, CA. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.


Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

#LI-HM1

Average salary estimate

$130000 / YEARLY (est.)
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$125000K
$135000K

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What You Should Know About Global Experiences Senior Manager, Deckers

Join the amazing team at Deckers Brands as a Global Experiences Senior Manager! In this exciting role based in Los Angeles, CA, you'll be at the forefront of crafting engaging global experiences that resonate with our consumers. Collaborating closely with the Director of Digital, Social, and Community Experiences, you’ll have the opportunity to lead innovative events that not only showcase the UGG brand but also cultivate a vibrant community of advocates. Your main role will involve evolving and executing a global experiences strategy filled with VIP, influencer, and consumer events. With your 8-10 years of experience in experiential marketing, you'll manage multiple projects simultaneously, ensuring they align with our brand's purpose and values while making a significant impact on our audiences. You'll work with diverse teams and external partners, guiding them down a path of strategic excellence and cohesive brand vision. If you’re organized, detail-oriented, and have a knack for influencing trends, this is your chance to shine! Join us in creating unforgettable experiences that keep Deckers at the forefront of the fashion and lifestyle industry, while embodying a culture that celebrates diversity and inclusion. We can't wait to welcome you aboard where we believe Every Step brings us closer together!

Frequently Asked Questions (FAQs) for Global Experiences Senior Manager Role at Deckers
What are the primary responsibilities of the Global Experiences Senior Manager at Deckers Brands?

As the Global Experiences Senior Manager at Deckers Brands, your main responsibilities include developing and executing the global experiences strategy, managing multiple events throughout the year, collaborating with regional teams for strategic alignment, and overseeing external partners to ensure the successful realization of events that embody the UGG brand. You'll play a crucial role in fostering community and brand loyalty through engaging experiences.

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What qualifications do I need to apply for the Global Experiences Senior Manager position at Deckers Brands?

To apply for the Global Experiences Senior Manager role at Deckers Brands, you should have 8-10 years of experience in experiential marketing, ideally within the fashion or lifestyle sectors. Additionally, strong management skills with at least 5 years of team and agency experience, along with proficiency in Microsoft Office tools, are key qualifications. A creative mindset and excellent organizational skills will help you to execute exceptional events.

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How does Deckers Brands support professional growth for the Global Experiences Senior Manager?

Deckers Brands is committed to the growth and development of its employees, including the Global Experiences Senior Manager. They offer extensive opportunities for personal and professional advancement, including career development programs, competitive pay, bonuses, and wellness resources designed to support your aspirations and well-being.

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What is the work environment like for a Global Experiences Senior Manager at Deckers Brands?

The work environment at Deckers Brands for a Global Experiences Senior Manager is collaborative and dynamic, emphasizing diversity and inclusion. The role is hybrid, allowing flexibility and encouraging teamwork. You'll be part of a larger global marketing team actively working to create impactful consumer experiences that align with the brand's vision.

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What impact will the Global Experiences Senior Manager have on Deckers Brands' community and consumer engagement?

The Global Experiences Senior Manager will significantly enhance community engagement by conceptualizing and executing experiences that reflect Deckers Brands' purpose and core values. By executing compelling events that resonate with target consumers and facilitate emotional connections, you'll foster brand loyalty and turn consumers into passionate brand advocates.

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Common Interview Questions for Global Experiences Senior Manager
Can you describe your experience with planning and executing large-scale events?

In your response, highlight specific examples of events you’ve planned, detailing your role and the outcomes. Focus on how you managed logistics, collaborated with teams, and aligned experiences with brand goals.

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How do you ensure that your marketing strategies resonate with target audiences?

Discuss your approach to market research, analyzing consumer behaviors, and adapting your strategies based on feedback. Mention how you stay current with trends, particularly among Gen-Z and Millennial audiences.

Join Rise to see the full answer
What are your key considerations when managing external partners, such as agencies and freelancers?

Explain your approach to building relationships, setting clear expectations, and maintaining communication. Also, mention the importance of aligning their contributions with your brand’s vision and experience goals.

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How do you prioritize and manage multiple projects at the same time?

Talk about your organizational strategies, such as using project management tools, setting deadlines, and breaking tasks into manageable pieces. Give examples of how you've successfully balanced competing demands in past roles.

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What methods do you use to evaluate the success of an experiential marketing event?

Describe the metrics and KPIs you track, such as attendee engagement, social media buzz, or post-event surveys. Highlight how these insights help inform future marketing strategies and improve experiences.

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How do you integrate consumer feedback into the planning process for events?

Discuss how you gather, analyze, and apply consumer feedback to your events. Explain how previous feedback has influenced your decision-making for improving future experiences.

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What trends do you see impacting experiential marketing in the next few years?

Share your insights on emerging trends, such as the influence of technology, virtual events, or changing consumer preferences. Demonstrate your knowledge of the evolving landscape and its implications for global experiences.

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How would you foster a sense of community among diverse consumer groups?

Discuss strategies for creating inclusive experiences, such as personalized approaches that cater to various demographics. Emphasize the importance of shared values and connections in building community.

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How do you keep creative ideas flowing when planning events?

Share your methods of inspiration, whether through brainstorming sessions, collaborative workshops, or staying updated on industry trends. Highlight examples of how creativity has influenced successful events in your experience.

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Can you give an example of how you’ve adapted an event strategy in response to unforeseen challenges?

Provide a specific example where adaptability was key. Discuss how you remained focused on the goals while creatively problem-solving to ensure the event's success despite the challenges faced.

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Full-time, hybrid
DATE POSTED
March 27, 2025

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