Sr. ABM & Lifecycle Paid Ads Manager - job 2 of 4

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 100+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 5,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $800  million in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

What You’ll Do At Deel:

• Own Deel’s account based marketing (ABM) and lifecycle paid ads implementation and execution strategy, globally; Develop and execute paid marketing campaigns focused on key accounts (1:1, 1:few, 1:many, and customers) to generate performance and drive awareness and engagement, supporting the sales pipeline. 

• Work closely with our ABM vendor, Enterprise PMMs, Regional Marketing Managers, Marketing Ops, Sales and Data Analytics teams to align with the overall strategy to synchronize targeted account lists, motions and messaging across demand gen.

• Initiate, manage and collaborate cross-functionally with other teams to generate the most effective campaigns and assets across all marketing channels as well as educate the wider teams on ABM & Lifecycle paid motions, performance and execution. 

• Work with other Paid Ads Managers and ad account vendors to cross-knowledge share and ensure we are maintaining bst practices across all campaigns

• Define and analyze KPIs, enhance campaign effectiveness, and ensure alignment with sales and lifecycle objectives.

• Educate the Growth team on latest trends and clear insights on performance to enhance knowledge across teams and provide new ideas to facilitate growth.

Some Key Qualifications:

• 5+ years of experience in B2B paid ads with at least 2 years of experience focused on account-based marketing (ABM)  paid ads/demand gen.

• Experience working with Salesforce, Hubspot, and ABM technologies (Demandbase a huge plus) 

• Experience working on Lifecycle paid ads execution and how they differentiate from new business paid strategies. 

• You have run marketing programs globally and experience working with different markets and localization

• Proactive self-starter with high autonomy and the ability to manage multiple complex projects simultaneously

• You are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives

• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows

• You are self-motivated and adaptable and comfortable with a fast-paced environment

• You are fluent in written and spoken English

We'd especially love to speak with you if you've:

• Worked with ABM/Lifecycle Marketing programs in-house for an HR or FinTech B2B SAAS company, for multiple markets/regions 

• You have worked at a very fast-growing startup/scaleup

• You have previously successfully worked in a remote & distributed team

• You are fluent in other languages besides English

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visitingour careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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