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Head of Marketing - US & CA

Deliverect

As a rapidly scaling global SaaS unicorn, Deliverect stands at the forefront of revolutionising technological solutions for the dynamic hospitality and Q-commerce sectors. Our mission is clear: to empower ambitious individuals with the skills and knowledge to make a positive impact on business. Developing in their professional careers, all the while being a part of something larger than themselves.


Department Focus

Step into the world of Deliverect's Marketing Department—a vibrant collective of creative, data-driven, and results-oriented professionals fervently dedicated to realising Deliverect's mission of empowering businesses to deliver the ultimate order experience. We don't just put customers at the centre of our strategies; we place them in the spotlight, understanding their needs and desires to craft marketing campaigns that truly resonate.


At our core lies data—a guiding force steering every decision, from campaign strategy to creative execution. The effectiveness of our campaigns isn't just measured; it's a constant process, allowing us to be agile in our tactics and ever-responsive to the evolving landscape. Collaboration is our mantra, working seamlessly with other departments at Deliverect to develop and execute initiatives in perfect alignment with our overarching business goals.


But we're not just about meeting goals; we're about surpassing them. Our commitment to continuous growth and innovation positions Deliverect as an industry leader in marketing approaches. Join us in a team that doesn't just market; we redefine and elevate the entire experience, making every interaction with Deliverect a journey worth remembering.


Your Impact


You will be the face of marketing in the US and Canada. You will work closely with the local commercial teams across sales and partnerships to define a marketing plan to help us capture demand and build our brand. You will be the expert in knowing the target customer in and out, how best to position our solution, and the most effective levers to pull for growth. You’ll work cross-functionally across the marketing team to adapt global programs to suit the needs of your region and implement locally-grown ideas.


Key Highlights


Strategic Leadership: Develop and execute a cohesive NOAM marketing strategy that drives brand awareness, demand generation, and customer acquisition.


Hands-on Execution: Own the execution of your strategy, getting your hands dirty in project management, campaign delivery, etc.


Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to align marketing strategies with revenue targets and business goals.


Brand Positioning: Strengthen Deliverect’s brand presence, ensuring the company is positioned as a leader in the digital food management software industry.


Data-Driven Decision-Making: Leverage data to measure the effectiveness of campaigns, optimize marketing strategies, and drive performance improvements.


Responsibilities
  • Develop and implement strategic marketing plans for North America to define how we will attract, acquire, and retain valuable customers.
  • Collaborate with global marketing teams (brand, product, operations, growth) to determine how they can best support regional priorities and where we will need to supplement locally.
  • Plan and execute integrated marketing campaigns overseeing brief development, creative (with agency support), channel planning, channel execution in some cases (i.e., email marketing, events), and measurement.
  • Manage and optimize the marketing budget allocation across channels and campaigns to maximize ROI.
  • Work closely with the sales team to understand lead quality, funnel performance, and approach to target more strategic accounts.
  • Develop co-marketing strategies with regional partners to ensure mutual benefit and accountability for all parties involved.


Your Expertise
  • 10+ years of experience planning, leading and executing impactful B2B tech marketing campaigns.
  • Fluent in English, with exceptional written and verbal communication skills.
  • Skilled in crafting innovative strategies that leverage industry trends, customer insights, and business objectives.
  • Proven experience in managing and optimizing marketing budgets.
  • Thrive in fast-paced environments, taking ownership of critical projects and delivering results.
  • Comfortable navigating ambiguity and building solutions with limited resources.
  • Proven ability to manage multiple projects simultaneously, prioritizing tasks effectively.
  • Experience driving cross-functional teams toward a project goal.


Additional Information
  • Location: Toronto, Canada
  • Work Arrangement: 4 days in-office, 1 day remote. Flexibility may be required to accommodate team and client needs.


Join Deliverect: Where You Shape Tomorrow's Success

At Deliverect, we're not just seeking team members; we're on the lookout for dynamic individuals who thrive in a fast-paced SaaS environment. We are fuelled by perceptive, ambitious, and determined professionals who embrace challenges and turn them into opportunities for innovation.


What We bring to the table

Unicorn Status: Join a fast-growing SaaS unicorn at the forefront of the order management industry.

Learning Opportunities: We invest in your growth with a dedicated learning budget and clear learning pathways.

Inclusive Policies: Our paternity/maternity policies, enhanced vacation entitlement, and working arrangements reflect our commitment to your success.

Diverse Team: Become part of an international team that values diversity, fostering a culture of transparency and visibility.


A Peek Into Life at Deliverect

Performance-Driven Freedom: Your contributions speak louder than the clock. Achieve flexibility by focusing on what matters—delivering impactful results. Your autonomy in choosing how you achieve success is recognised and celebrated.

Innovation Hub: Immerse yourself in a culture of constant innovation, where weekly releases and new features keep our products at the forefront.

Big Challenges, Bigger Solutions: Be part of a mission to solve some of the global tech industry's most significant challenges.


Equal Opportunities at Deliverect

We're committed to creating an inclusive and diverse workplace. We actively encourage applications from underrepresented individuals, fostering a workplace where everyone is treated with respect and provided equal opportunities to thrive.


Rights to Work

While we welcome diverse backgrounds, it's crucial to note that applicants must have the legal right to work in the country of the role. Though we value contributions from various backgrounds, we currently can't offer financial support for relocation or travel assistance.


Supporting Your Journey

If you need assistance or support during our recruitment process or require accommodations due to a disability, reach out to us at talent@deliverect.com. Join Deliverect, a workplace where culture meets career advancement.


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What You Should Know About Head of Marketing - US & CA, Deliverect

Deliverect is on the lookout for an innovative and passionate Head of Marketing for the US & CA to lead our dynamic marketing efforts from our Toronto office. As a rapidly scaling global SaaS unicorn, we’re dedicated to revolutionizing technology in the hospitality and Q-commerce sectors. In this role, you will interact closely with local commercial teams to develop strategic marketing plans that not only capture demand but also enhance our brand presence. You’ll get to dive deep into understanding our target customers, overseeing the execution of integrated marketing campaigns that resonate with their needs. Collaboration with our sales, product, and customer success teams is essential to align marketing strategies with our overall goals. Your data-driven mind will ensure we constantly optimize our campaigns, all while having the freedom to manage your projects effectively in a fast-paced environment. We're here to empower you, offering a flexible work arrangement of four days in office and one day remote to keep that work-life balance in check. Join us in redefining the customer journey and making a significant impact in the tech landscape with Deliverect, where you’ll not only help shape marketing strategies but also the future of our industry.

Frequently Asked Questions (FAQs) for Head of Marketing - US & CA Role at Deliverect
What qualifications are required for the Head of Marketing position at Deliverect?

The Head of Marketing position at Deliverect requires at least 10 years of experience in planning and executing impactful B2B tech marketing campaigns. Candidates should have exceptional communication skills in English and a proven track record of managing marketing budgets efficiently. A background in the tech industry, particularly in SaaS, will be beneficial, as will the ability to thrive in fast-paced environments.

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What responsibilities come with the Head of Marketing role at Deliverect?

As the Head of Marketing at Deliverect, you'll be responsible for developing and executing strategic marketing plans for the US and Canada, overseeing the execution of integrated marketing campaigns, and managing the marketing budget. Moreover, you'll collaborate with sales and product teams to align marketing strategies with business goals while ensuring the company's brand is positioned as a leader in the digital food management software industry.

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What does the ideal candidate for the Head of Marketing position at Deliverect look like?

The ideal candidate for the Head of Marketing position at Deliverect is a data-driven leader with a strong B2B tech marketing background. They should excel at crafting innovative strategies that align with business objectives and customer insights while managing multiple projects effectively. Previous experience in cross-functional leadership and a keen ability to optimize marketing campaigns based on performance data is highly desirable.

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How does collaboration work in the Head of Marketing role at Deliverect?

Collaboration is key in the Head of Marketing role at Deliverect. You will be in close contact with sales, customer success, and product teams to ensure that marketing initiatives align with revenue targets and that both global and local marketing strategies work in harmony to meet business objectives. Your ability to foster these inter-departmental relationships will be crucial for success.

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What kind of growth opportunities can one expect in the Head of Marketing role at Deliverect?

At Deliverect, the Head of Marketing role offers numerous growth opportunities, including access to dedicated learning budgets, clear pathways for professional development, and a culture that promotes innovative thinking. Being part of a rapidly scaling SaaS unicorn, you’ll be at the forefront of shaping marketing strategies which can significantly enhance your career trajectory.

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Common Interview Questions for Head of Marketing - US & CA
What strategies have you used to drive marketing success in B2B tech?

When answering this question, focus on specific campaigns you've designed or led that resulted in measurable successes. Discuss your approach to data-driven decision-making and how you incorporate customer insights to tailor strategies effectively.

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Can you provide an example of a successful marketing campaign you've executed?

Highlight a marketing campaign where you played a significant role. Outline your objectives, the execution process, and measurable outcomes to illustrate your impact. Discuss any creative strategies you implemented to engage your target audience.

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How do you prioritize projects in a fast-paced environment?

Share your approach to prioritization based on project impact, alignment with business goals, and available resources. Mention any tools or strategies you use to stay organized and ensure that you deliver quality results on time.

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How do you measure the success of your marketing campaigns?

Discuss the key performance indicators (KPIs) you use to evaluate campaign effectiveness, such as increased lead generation, customer engagement, or brand awareness. Emphasize your commitment to using data analytics to refine and improve marketing strategies.

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What role does customer feedback play in your marketing strategies?

Elaborate on the importance of customer feedback in shaping your marketing approaches. Discuss how you gather feedback, processes for analyzing it, and changes you've made to campaigns in response to customer insights.

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How do you approach collaboration with sales or product teams?

Explain your strategy for fostering effective collaboration with other departments. Discuss previous experiences where you aligned marketing strategies with sales objectives and how that impacted overall business success.

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What innovative marketing techniques have you implemented in your prior roles?

Provide examples of innovative marketing tactics you've employed, whether through digital marketing, partnerships, or engaging customer experiences. Highlight how these techniques contributed to achieving your goals.

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How do you stay informed about the latest marketing trends?

Convey your commitment to continuous learning by mentioning resources you follow, such as industry publications, webinars, or networking with peers. Discuss how you apply this knowledge to refine your marketing strategies.

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How would you adapt a global marketing strategy to suit the North American market?

Identify unique aspects of the North American market, discussing how you would tailor messaging and campaigns to resonate with local audiences. Share any expertise you have in regional marketing nuances that could influence your approach.

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What is your approach to managing a marketing budget?

Explain your philosophy on budget management, emphasizing strategic allocation based on potential ROI. Describe any methodologies you use to track spending and make adjustments based on campaign performance.

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At Deliverect, our mission is to be the backbone of on-demand food and help businesses to connect with their customers and help them to thrive online. We do this by delivering only the best software to simplify the lives of our customers. We’re as...

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Full-time, hybrid
DATE POSTED
March 30, 2025

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