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GTM & Commercial Lead, CX & Commerce – Americas

Job Description:As part of the Merkle Executive Leadership team, this position must deliver excellence and drive business growth and transformation to unlock the Experience and Commerce Service Line's full potential in market and provide the best solutions to our clients. It offers a unique opportunity for growth and to influence our overall business strategy. This position includes oversight of experience design, experience strategy, commerce, product management, content management, performance marketing, promotions, loyalty, gamification, and digital messaging.Responsibilities include, but are not limited to, the following:• Act as the dedicated Go To Market Lead for Experience and Commerce business. Responsible for all aspects of managing the Go To Market strategy, process, and delivery by working across cross-functional teams.• Manage the business to drive client engagement to maximize sustained growth and profitability.• Oversight for the P&L across Experience and Commerce. Work with leaders to make difficult decisions to manage costs.• Assist in new client opportunities and new business pitches.• Ensure continued staffing across our teams in both the US and India.• Staff, retain, and motivate key leaders on your team through regular interactions and mentorship.• Collaborate with other regions and service lines.• Drive client retention and project execution to satisfy ever-changing client needs and requirements.• Participate in regular M&A exploration and evaluation.• Oversee continued integration efforts for two recently acquired agencies.• Work with clients during challenging delivery scenarios and mentor teams on negotiation tactics and strategies.Required Skills And Qualifications• 15+ years of experience in the Experience and Commerce industry with a proven track record of driving growth and achieving revenue targets.• Strong expertise in Go To Market strategies to optimize product visibility, customer engagement, and sales conversion.• Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, order management systems, and customer relationship management (CRM) software.• Excellent analytical skills in analyzing data, conducting market research, and understanding customer behavior to identify trends and opportunities for growth.• Great analytical mindset with an ability to use data to drive decision-making and present solutions for boosting online sales.The anticipated salary range for this position is ($357,500 - $476,500). Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.comLocation:USA - Remote - New YorkBrand:MerkleTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.

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What You Should Know About GTM & Commercial Lead, CX & Commerce – Americas, Dentsu

Are you looking for an exciting opportunity to take charge as the GTM & Commercial Lead for CX & Commerce at Merkle in vibrant New York, NY? This role not only offers you the chance to lead a dedicated Go To Market strategy for our Experience and Commerce service line but also lets you be a key player in driving significant business growth and transformation. As part of the Executive Leadership team, you’ll oversee everything from experience design to performance marketing, ensuring our clients receive exceptional solutions tailored to their needs. Your experience in e-commerce will be vital as you manage P&L responsibilities and spearhead initiatives to enhance client engagement and project execution. With over 15 years in the Experience and Commerce arena, you'll have the autonomy to make tough financial decisions while mentoring and motivating your team across both the US and India. You’ll collaborate with various regional service lines to explore new business opportunities and take part in M&A discussions, ensuring we remain ahead in this dynamic market. If you're ready to bring your analytical skills and strategic mindset to drive the future of commerce, we want to hear from you!

Frequently Asked Questions (FAQs) for GTM & Commercial Lead, CX & Commerce – Americas Role at Dentsu
What responsibilities does the GTM & Commercial Lead at Merkle have?

As the GTM & Commercial Lead at Merkle, your main responsibility is to manage the Go To Market strategy for the Experience and Commerce service line. This includes overseeing all aspects of client engagement, managing the P&L for the service line, and leading cross-functional teams to optimize product visibility and sales conversion. Additionally, you'll work on client retention, project execution, and mentorship within your team.

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What qualifications are needed for the GTM & Commercial Lead position at Merkle?

To qualify for the GTM & Commercial Lead role at Merkle, candidates should have a minimum of 15 years of experience in the Experience and Commerce industry. A proven track record of driving growth, expertise in Go To Market strategies, and a solid understanding of e-commerce tools and technologies are essential. Analytical skills for data analysis and market research will also be critical for success in this position.

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How does the GTM & Commercial Lead drive growth at Merkle?

The GTM & Commercial Lead at Merkle drives growth through strategic oversight of the Go To Market process, ensuring client engagement is maximized and new business opportunities are effectively pursued. By leveraging data analysis to understand customer behavior and market trends, you’ll be responsible for making informed decisions that boost online sales and enhance client relationships.

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What is the expected salary range for the GTM & Commercial Lead position at Merkle?

The anticipated salary range for the GTM & Commercial Lead role at Merkle is between $357,500 and $476,500. However, actual compensation may vary based on a range of factors including your experience, knowledge, and specific skills. Additionally, Merkle offers various benefits such as medical, dental, vision, and a 401(k) matching program.

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Can you describe the work environment for the GTM & Commercial Lead role at Merkle?

The GTM & Commercial Lead role at Merkle offers a dynamic and inclusive work environment. As a remote position based in New York, you’ll collaborate with teams across regions while receiving continuous support and mentorship. The company is committed to equal employment opportunities and provides accommodations for individuals with disabilities, creating a supportive culture where you can thrive.

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Common Interview Questions for GTM & Commercial Lead, CX & Commerce – Americas
What strategies would you implement to enhance client engagement as the GTM & Commercial Lead?

To enhance client engagement, I would focus on personalized communication strategies tailored to the client’s needs and business objectives. By leveraging data analytics to understand customer behavior, I could identify key touchpoints for interaction, ensuring that we prioritize solutions that resonate most with the client’s audience’s preferences.

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How do you handle the P&L responsibilities in the GTM & Commercial Lead role?

Managing P&L responsibly means constantly analyzing financial data to ensure profitability while making strategic decisions on costs. I would ensure regular review meetings to align on budgets with the team and proactive financial forecasting to identify areas for improvement and growth that align with our business goals.

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Can you give an example of a successful Go To Market strategy you led?

In my previous role, I spearheaded a Go To Market strategy for a new e-commerce product that included targeted market research and influencer partnerships. By optimizing our digital marketing efforts and streamlining the customer journey, we achieved a 30% increase in sales conversion within 6 months of launch, exceeding our initial projections.

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What key metrics do you analyze for driving business growth?

I focus on a mix of leading and lagging indicators, including customer acquisition costs, lifetime value of customers, conversion rates, and overall revenue growth. Additionally, I analyze user engagement metrics from various digital platforms to understand how we can innovate and improve offerings to boost sales.

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How do you motivate your team to achieve sales targets?

Motivating my team involves setting clear, achievable goals and providing ongoing feedback and recognition for their contributions. I believe in fostering a collaborative environment where team members feel empowered to share ideas and solutions, plus offering regular training and development opportunities to keep morale high.

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What role does mentorship play in the GTM & Commercial Lead position?

Mentorship is crucial in the GTM & Commercial Lead role as it helps develop future leaders within the organization. I prioritize regular one-on-one meetings with team members to discuss their career aspirations and provide guidance on skill development, fostering an engaged and high-performing team.

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How would you approach a challenging delivery scenario with a client?

In handling challenges, I would begin by actively listening to the client’s concerns to fully understand the issue. Open communication is essential, and I would propose a clear action plan to address their needs while transparently discussing any obstacles we face and how we can work together toward a solution.

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What experience do you have with integrating new team members after acquisitions?

During previous integrations, I emphasized early engagement and collaboration to unify cultures and processes. This includes hosting joint training sessions, establishing clear communication channels, and creating a shared vision for success to ensure that everyone feels included and valued as part of the new team.

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Why is understanding customer behavior important in this role?

Understanding customer behavior is vital as it drives the development of strategies that align with client goals while enhancing user experience. By analyzing trends and preferences, I can tailor our solutions to effectively meet the evolving needs of the market, which ultimately increases client satisfaction and retention.

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How do you keep up with the latest trends in e-commerce?

I stay updated with the latest e-commerce trends by regularly attending industry conferences, subscribing to relevant publications, and networking with other professionals in the field. Additionally, I invest time in educational resources and webinars to continuously enhance my knowledge and share insights with my team.

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Unlike Godzilla, Dentsu is one monster that doesn't leave Japan in ruins. One of the largest advertising conglomerates in the world, Dentsu is the #1 ad firm in Japan. Its numerous agencies operate in about 25 countries and provide creative servic...

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Full-time, remote
DATE POSTED
November 29, 2024

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