Programmatic Advertising Consultant (m/f/div)

As a Programmatic Advertising Consultant (m/f/div) at DEPT®, your primary responsibilities include managing programmatic campaigns across various platforms, particularly DV360 and Campaign Manager. You will constantly seek the latest developments in programmatic advertising, devising effective strategies and best practices for clients, and producing data-driven insights to enhance campaign performance. Furthermore, you'll play a vital role in leading your team, helping them grow professionally while delivering exceptional service to clients.

To be a successful Programmatic Advertising Consultant (m/f/div) at DEPT®, you should possess a solid background in programmatic advertising, experience managing campaigns on platforms such as Google Ads, DV360, and Campaign Manager. Fluency in both English and German is essential, along with strong analytical skills and excellent communication abilities. Familiarity with DSPs and DMPs, as well as experience in various channels like video and display advertising, will set you apart from other candidates.

A typical day as a Programmatic Advertising Consultant (m/f/div) at DEPT® involves analyzing campaign data, optimizing strategies, and presenting actionable insights to clients. You'll work closely with your team to manage campaigns, brainstorm on innovative approaches to meet client objectives, and collaborate on delivering quality work. Plus, you’ll have the chance to participate in enriching coaching sessions and team-building activities, contributing to a positive workplace culture.

At DEPT®, we believe that your growth contributes to our success. As a Programmatic Advertising Consultant (m/f/div), you will have access to personal development allowances, continuous learning resources, and opportunities for training and certifications. We encourage a culture of feedback and support, enabling you to enhance your skills while driving innovation within the programmatic team.

DEPT® stands out as an employer for Programmatic Advertising Consultants (m/f/div) due to our commitment to a flexible work environment, a diverse and inclusive culture, and a focus on collaboration and creativity. As a certified B Corp®, we take pride in our ethical practices and strive to make a positive impact. With a client roster that includes major brands and a supportive team atmosphere, you’ll find both challenge and fulfillment in your work.

In the constantly evolving field of programmatic advertising, staying updated is crucial. I regularly read industry blogs, attend webinars, and participate in online forums related to digital marketing. Engaging with thought leaders on social media platforms also helps me gain insights into emerging strategies and tools that I can apply in my role as a Programmatic Advertising Consultant.

Data analysis is at the core of programmatic advertising. It allows advertisers to assess performance, understand audience behavior, and make informed decisions to optimize campaigns. For example, analyzing data helps identify which creatives resonate most with target audiences, enabling me to refine strategies and allocate budget more effectively, ensuring the best possible ROI for clients.

When optimizing programmatic campaigns, I utilize A/B testing to compare different creatives, target segments, or bidding strategies. Analyzing performance metrics such as CTR, conversion rates, and reach allows me to adjust settings in real-time, ensuring that campaigns are continuously improved for maximum effectiveness. I also stay informed about platform updates and industry best practices to integrate the latest strategies.

Communicating insights to clients is about making complex data comprehensible. I focus on visual representation, using graphs and charts to illustrate performance metrics clearly. I tailor my presentations to the client’s knowledge level, ensuring they understand the implications of the data. My goal is to not only convey results but also provide actionable recommendations that align with their business objectives.

I have extensive experience managing multi-platform campaigns, including on Google DV360, Campaign Manager, and The Trade Desk. Each platform offers unique tools and capabilities, and I strategically select the right mix to achieve specific campaign goals. Coordinating the different aspects of each platform while ensuring cohesive messaging across channels is key to delivering successful results.

Creativity is integral to programmatic advertising as it helps differentiate campaigns in a crowded digital space. Creative approaches enhance engagement and can positively impact performance metrics. As a Programmatic Advertising Consultant, I believe in marrying data-driven strategies with innovative creative solutions to capture audience attention while meeting client objectives.

When facing disagreements within my team about campaign strategies, I prioritize open communication and seek to understand all viewpoints. Encouraging a collaborative discussion often leads to creative solutions and stronger strategies. If necessary, I introduce data and analytics to support decision-making, ensuring that we align on goals and maintain a focus on achieving the best results for our clients.

I primarily use tools like Google DV360 and Campaign Manager for managing programmatic campaigns. These platforms offer comprehensive features for bidding, reporting, and optimization. Additionally, I leverage analytics tools to closely monitor performance metrics, providing real-time insights that inform adjustments and enhance overall campaign effectiveness.

DEPT® stands out in the digital marketing landscape due to its innovative approach and commitment to combining technology with creativity. Being a certified B Corp®, DEPT® is dedicated to ethical practices, sustainability, and cultivating a workplace where diverse talents thrive. The collaboration with a range of clients and a strong emphasis on personal development make DEPT® a unique and inspiring place to work.

To prioritize tasks effectively while managing multiple campaigns, I start by assessing deadlines and urgency. Utilizing project management tools helps me organize tasks and track progress across campaigns. I focus on high-impact activities first while allowing flexibility to adapt based on ongoing performance data. Regular communication with my team also ensures alignment and optimal resource allocation.