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Demand Generation Manager, APJ - Contract

Who we are

We're a leading, global security authority that's disrupting our own category.  Our encryption is trusted by the major ecommerce brands, the world's largest companies, the major cloud providers, entire country financial systems, entire internets of things and even down to the little things like surgically embedded pacemakers.  We help companies put trust - an abstract idea - to work. That's digital trust for the real world.

 

Job Summary

We are looking for a Demand Generation Manager to join our Campaigns and Initiatives Team in support of the APJ region. In this role, you will be responsible for driving business growth in APJ, from owning the strategy through execution of priority programs, and supporting your team on effective rollout of their programs in APJ. You’ll be working across the organization, and in close collaboration with the APJ regional teams and with third-party vendors. You will be responsible for ensuring integration across all touch points and evaluating effectiveness. You will utilize data to derive insights that both inform campaign direction, as well as drive increased engagement and pipeline. Your goal will be to ensure that any programs run by you or your colleagues in the Campaigns and Initiatives team generate appropriate pipeline for the APJ region.

This is a contract position.

What you will do

  • Collaborate with colleagues in the US to ensure the efficient and effective delivery of their programs within APJ.
  • Build and implement global, integrated demand generation programs, including digital media, email, social, SEO, content, and other elements. Also adapt existing programs so that they serve the APJ market.
  • Build a network of contacts within appropriate APJ tech associations for the distribution of digital assets.
  • Develop a strong understanding of the APJ market for DigiCert and it’s priority sub-regions.
  • Develop a strong understanding of the key stakeholders within the region.
  • To ensure that programs are rolled out optimally in APJ.
  • Write project briefs that support objectives and clearly define KPIs.
  • Work with the creative team to produce assets that drive engagement.
  • Drive collaboration across marketing organization in support of the integrated program.
  • Develop hypotheses-based test plans that optimize performance.
  • Responsible for driving programs to meet a pipeline goal for a specific solution area.
  • Optimize budget across various campaign levers.
  • Understand and solve for varying needs on a regional level, prioritizing key markets.
  • Drive alignment with Sales in the planning process and ensure buy-in on strategy.
  • Implement campaigns to nurture and qualify prospects.
  • Report on efficacy of programs in increasing engagement, along with key insights and opportunities for improvement.
  • Work cross-functionally with Product Marketing, Sales, Business Intelligence, and across Marketing to deliver programs and understand business impact.

 

What you will have

  • 5+ years of experience driving strategic marketing programs that build brands using paid, earned, shared, and owned levers.
  • Bachelor’s Degree in business, communications, or relevant field.
  • A passion for technology, software, and/or security.
  • Experience driving successful account-based marketing programs.
  • Knowledge of marketing automation (Eloqua) and CRM systems (Salesforce.com).
  • Customer-first mindset that solves for “right for me” solutions and communications.
  • Excellence in execution, with an eye for detail and on-brand communications.
  • Ambitious self-starter with a can-do attitude, who can take ownership of their programs with little direction.
  • Experience in developing cross-functional relationships within a matrixed environment.
  • Strong problem solving, program management, analytical, and communication skills.
  • Asian language skills are a plus.
  • Experience working within the software security space targeting CISOs and DevOps personas is a plus.
  • Ability to oversee APJ-time zone regional webinars as required.

 

DigiCert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

 

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Average salary estimate

$90000 / YEARLY (est.)
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$80000K
$100000K

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What You Should Know About Demand Generation Manager, APJ - Contract, DigiCert

Are you ready to take your marketing prowess to the next level? DigiCert, a leading global security authority, is on the lookout for a talented Demand Generation Manager for the APJ region! In this exciting contract role based in Lehi, Utah, you'll be at the forefront of driving business growth in APJ by strategically managing and executing high-impact demand generation campaigns. You'll collaborate closely with US colleagues and regional teams to ensure successful delivery while adapting global initiatives to resonate with the APJ market. Your day-to-day will involve crafting compelling project briefs, producing engaging marketing assets, and utilizing data insights to enhance campaign performance. You'll develop connections within the APJ tech community and gain a deep understanding of market dynamics to nurture prospects effectively. With your 5+ years of experience in strategic marketing and your passion for technology, you'll thrive in a fast-paced, collaborative environment that values your expertise. Plus, with a can-do attitude and excellent communication skills, you’ll drive programs that directly contribute to our sales pipeline. So, if you're ready to help build digital trust for the real world, we want to hear from you! Join DigiCert and be part of a team dedicated to technology and security innovation.

Frequently Asked Questions (FAQs) for Demand Generation Manager, APJ - Contract Role at DigiCert
What are the main responsibilities of the Demand Generation Manager at DigiCert?

As a Demand Generation Manager at DigiCert, your main responsibilities include developing and executing integrated demand generation programs tailored for the APJ region, collaborating with cross-functional teams, and evaluating the effectiveness of campaigns to drive growth and engagement within the APJ market.

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What qualifications are required to apply for the Demand Generation Manager position at DigiCert?

To qualify for the Demand Generation Manager role at DigiCert, you should possess at least 5 years of experience in strategic marketing, a Bachelor’s Degree in business or a related field, as well as skills in marketing automation and CRM systems. A passion for technology, alongside excellent communication and analytical skills, is also critical.

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How does DigiCert measure the success of its Demand Generation initiatives?

DigiCert measures the success of its Demand Generation initiatives through KPIs established in project briefs, analyzing data-driven insights to evaluate the effectiveness of programs, and ensuring high levels of engagement that contribute to the overall sales pipeline in the APJ region.

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What tools and systems should a Demand Generation Manager at DigiCert be familiar with?

A Demand Generation Manager at DigiCert should be familiar with marketing automation tools such as Eloqua and CRM systems like Salesforce.com. These tools are essential for managing campaigns effectively and tracking engagement metrics.

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What opportunities for growth exist for the Demand Generation Manager at DigiCert?

Working as a Demand Generation Manager at DigiCert opens up opportunities for professional growth through exposure to cross-functional collaboration, the development of innovative campaigns, and the chance to deepen expertise in the rapidly evolving field of technology and security marketing.

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Common Interview Questions for Demand Generation Manager, APJ - Contract
Can you describe your experience with developing demand generation strategies?

When answering this question, share specific examples of strategies you developed in previous roles, highlighting the methodology you used, how you aligned it with business goals, and the resulting impact on lead generation and revenue.

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How do you ensure collaboration across different teams?

Discuss specific approaches such as regular meetings, utilizing collaborative project management tools, and fostering open communication to create transparency and encourage cross-functional input in developing campaigns.

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What metrics do you consider most important for measuring demand generation success?

Mention key metrics like lead conversion rates, engagement metrics, marketing qualified leads (MQLs), and return on investment (ROI), and demonstrate your analytical mindset by explaining how you'll use data to optimize strategies.

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How do you adapt global campaigns for the APJ region?

Talk about your research process to understand regional market dynamics, customer behaviors, and cultural nuances that affect campaign effectiveness and how you craft messaging and strategies to resonate with the local audience.

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What experience do you have with account-based marketing?

Share your experience in account-based marketing, including how you've identified key accounts, personalized outreach, and worked closely with sales teams to target high-value leads effectively.

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Describe a time when you had to overcome a significant challenge in a marketing campaign.

Provide a specific example of a challenge you faced, the steps you took to overcome it, and what you learned from the experience, emphasizing your problem-solving skills and adaptability.

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What role does customer feedback play in your marketing strategies?

Explain how you collect, analyze, and incorporate customer feedback into your strategies to improve messaging, target the right personas, and enhance the overall effectiveness of campaigns.

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How do you prioritize projects when juggling multiple campaigns?

Discuss your approach to prioritization, such as using project management tools, setting clear deadlines, and determining project impact to manage your time and ensure successful campaign completion.

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What experience do you have with using data to inform marketing decisions?

Share examples of how you've utilized data analytics to guide campaign strategy, optimize performance, and demonstrate the impact of your marketing efforts on overall business success.

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How do you keep up with trends in demand generation and marketing?

Talk about the resources you rely on, such as industry newsletters, webinars, networking events, and professional development opportunities, and how you translate that knowledge into actionable strategies.

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Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
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Equity
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Some Meals Provided
Snacks
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Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)

To keep public trust on the internet with the most innovative technology infrastructure, easy-to-use tools and the industry’s best customer support for identity, authentication and encryption solutions.

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Contract, on-site
DATE POSTED
April 10, 2025

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