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Associate Director, Lifecycle Marketing (Remote US)

OverviewAt Directive, we take solving complex performance marketing problems for SaaS companies seriously. We demonstrate this by only working with clients who share our values and by giving your team ample time to focus on hitting your client's goals.We are seeking an Associate Director, Revenue Operations to help deliver outstanding services to the clients in our Marketing Operations line of business. The ideal candidate will have 3+ years of experience managing high-performing Marketing Operations teams. This person will work directly with the Director of Marketing Operations and should be a growth-minded individual who helps identify opportunities for cross-selling and upselling within existing clients while providing excellent service.• This role is titled Associate Director, Revenue Operations internally*What you offer• Admin-level expertise in, and the ability to own multiple, marketing automation and/or CRM instances for our clients such as HubSpot, Marketo, Salesforce etc.• Understanding of how to optimize processes that lead to revenue growth for our clients• A data-driven marketer that can help clients curate and optimize their data, build reports and dashboards, and help analyze what's working and what's not working• The ability to communicate with clients directly, oftentimes with a VP or higher• Team management and leadership experience with teams of up to 6• Exceptional written and verbal communication skills• A drive to coach and train team members to achieve their career goals• Ability to manage multiple projects simultaneously to achieve deadlines and business outcomes• A desire to learn and grow in your careerRoles & Responsibilities• Owning projects at the business outcome level and overall deadline level and seeing projects through to their fruition• Direct communication with clients including email, Slack, and Zoom• Develop deep relationships with multiple contacts within client organizations to ensure that they renew and expand contracts• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business• Become an expert in multiple martech and salestech tools so that you can make educated recommendations to clients• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more• Managing a team of 3-6 Marketing Operations Strategists and their associated books of accounts• QA'ing work to ensure that work submitted to clients lives up Directive's work quality standards• Training, coaching, and giving constructive feedback to members of your team• Participating in project scoping for new opportunities• Successful onboarding of new members of the teamWhat We OfferWe have a set living wage at DirectiveMedical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyleIncluding a 100% employer-paid plan for you and a 50% employer contribution for your dependentsBenefits to Support the Whole Person:Mental - Access to certified therapists through Spring Health, membership to HeadspacePhysical - GympassTime Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental LeaveFinancial - Traditional and Roth 401(k) with a 3% company matchBonus - Annual bonus based on tenure, which scales in total amount over timeAnnual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!Work Environment RequirementsAs a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.Additional InformationAt Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#LI-DC1
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What You Should Know About Associate Director, Lifecycle Marketing (Remote US), Directive

If you're ready to take your career to the next level, Directive is looking for an enthusiastic Associate Director, Lifecycle Marketing to join our remote team in the US! You'll be diving deep into the world of performance marketing and helping our SaaS clients achieve their goals. Imagine leading a talented team of Marketing Operations Strategists, where your experience of 3+ years managing high-performing teams shines through. At Directive, we value data-driven decisions, and your expertise with marketing automation tools like HubSpot, Marketo, or Salesforce will be invaluable in optimizing our clients' revenue growth processes. You'll engage directly with clients, often at the VP level, crafting strong relationships and identifying exciting cross-selling opportunities that keep our services top of mind. As you guide and mentor your team, you’ll be making a lasting impact on their professional journeys and the company’s success. Plus, we offer a stellar set of benefits that prioritize not just your career but your whole well-being, including unlimited PTO and unique perks like an annual trip to Newport Beach! So, if you’re eager to embrace a role where your leadership, communication skills, and marketing savvy can create real change, we can’t wait to meet you.

Frequently Asked Questions (FAQs) for Associate Director, Lifecycle Marketing (Remote US) Role at Directive
What are the responsibilities of the Associate Director, Lifecycle Marketing at Directive?

As the Associate Director, Lifecycle Marketing at Directive, your main responsibilities will include overseeing a team of Marketing Operations Strategists, managing multiple client accounts, and directly communicating with clients to ensure their goals are met. You'll also analyze marketing data, optimize growth strategies, and identify opportunities for cross-selling and upselling to enhance the overall client experience.

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What qualifications do I need to apply for the Associate Director, Lifecycle Marketing position at Directive?

To be a successful candidate for the Associate Director, Lifecycle Marketing role at Directive, you should have at least three years of experience in managing high-performing marketing operations teams. Proficiency in marketing automation platforms like HubSpot, Marketo, or Salesforce is crucial. Effective communication skills, both written and verbal, are essential as you'll be interacting with clients regularly.

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What benefits are offered for the Associate Director, Lifecycle Marketing position at Directive?

Directive offers a comprehensive benefits package for the Associate Director, Lifecycle Marketing role that includes medical, dental, vision plans, and disability insurance. Additionally, you can enjoy unlimited PTO, certified mental health support, a 401(k) plan with a company match, and even an annual trip to Newport Beach, all designed to take care of your well-being.

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What growth opportunities exist for the Associate Director, Lifecycle Marketing at Directive?

At Directive, the Associate Director, Lifecycle Marketing has numerous growth opportunities, including the chance to lead a dynamic team and directly influence both client satisfaction and company revenue. You will be encouraged to continue your professional development, with access to various training and coaching initiatives to advance your career in marketing operations.

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How does Directive promote a positive work culture for the Associate Director, Lifecycle Marketing role?

Directive is committed to fostering a positive work culture that puts 'People First.' We prioritize diversity and inclusion, and our remote-first environment provides flexibility and autonomy for employees in the Associate Director, Lifecycle Marketing role. Team collaboration occurs via virtual meetings, and we celebrate achievements through fun events like our annual trip to Newport Beach.

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Common Interview Questions for Associate Director, Lifecycle Marketing (Remote US)
Can you describe your experience with managing marketing automation tools?

In your response, highlight specific tools you've used, your level of expertise, and how you've implemented them to drive results. Discuss examples of campaigns you've managed, along with the metrics you utilized to assess their success.

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How do you prioritize projects and manage multiple deadlines?

Demonstrate your organizational skills by explaining your method for prioritizing tasks. You might consider factors such as urgency, impact, and the dependencies of projects. Sharing specific project examples will help illustrate your approach.

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Describe a time you helped a client grow their revenue. What strategies did you use?

Provide a case study from your past experience where you played a key role in increasing a client's revenue. Discuss the strategies you implemented, any analysis conducted, and the ultimate results, emphasizing the metrics that matter.

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How do you build and maintain relationships with client stakeholders?

Talk about your approach to building rapport with clients, emphasizing active listening and proactive communication. Mention specific strategies you’ve used to deepen relationships and provide examples of successful long-term partnerships you’ve developed.

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What methods do you use to analyze marketing data?

Discuss the tools and methodologies you employ for data analysis, including how you transform complex data into actionable insights. Mention any experience you have with reporting dashboards or specific KPIs you focus on.

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How do you support team members in achieving their goals?

Explain your management style, focusing on your commitment to coaching and mentoring. Provide examples of how you've guided team members through specific challenges and helped them achieve professional milestones.

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In your view, what is the importance of a data-driven approach in lifecycle marketing?

Share your insights on how data-driven marketing leads to better decision-making and improved customer journeys. Use examples from your experience where data has played a critical role in developing successful marketing strategies.

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How do you ensure quality in your team's deliverables?

Describe your processes for QA and feedback. Talk about the importance of adhering to quality standards and how you ensure your team maintains them while still being creative and innovative.

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What trends do you see shaping the future of marketing operations?

Provide your perspective on emerging trends in marketing operations, such as automation, personalization, and account-based marketing. Mention how staying updated with these trends can enhance efficiency and client results.

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Why do you want to work as an Associate Director, Lifecycle Marketing at Directive?

This is an opportunity to express your passion for performance marketing and mention Directive's values that resonate with you. Connect your professional aspirations with the opportunities presented by the role.

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The world’s largest tech brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive’s proven Customer Generation methodology has generated +$1B in revenue for clients in the last 1...

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Full-time, remote
DATE POSTED
December 24, 2024

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