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Partner Marketing Manager

Company Description

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. 
We believe an actionable business strategy begins and ends with accessible financial 
data. With solutions across financial planning and analysis (FP&A), accounting, and 
operations, we transform how teams operate, empowering leaders to make timely and 
informed decisions. With data at the heart of everything we do, insightsoftware enables 
automated processes, delivers trusted insights, boosts predictability, and increases 
productivity. Learn more at insightsoftware.com

Job Description

As Partner Marketing Manager, you are responsible for the development and execution of robust marketing campaigns, specific to our reseller partners. This role will report to the Director, Partner Marketing and collaborate with multiple stakeholders in the organization, including product marketing, product management, sales and more, to maximize partner engagement, generate leads, and acquire new customers through our partners. 

What will you do? 

  • Create the GTM strategy and content (i.e. co-branded assets, email campaigns, webinars, case study creation, etc.) using data, current market trends, and competitive intel to drive partner-specific lead generation  
  • Collaborate with partners on joint marketing efforts and training programs to ensure both parties have the right product and positioning knowledge across key organizational functions (marketing, sales, success) 
  • Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community 
  • Support partner integration activities post-acquisition 
  • Monitor, review, and report on all marketing activity against KPIs, analyzing partner engagement, performance, and impact on revenue 
  • Collaborate with the Partner Portal team to curate partner experience, driving adoption of the portal and engagement amongst partners  
  • Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from channel partners 
  • Partner with sales team and marketing ops in lead identification, routing, and upload  
  • Develop enablement tools and deliver effective communication to keep partners prepared and informed of product releases, updates, trainings, promos, etc. 

Qualifications

How will you get it done?  

  • Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results 
  • Growth Mindset – actively pursue new ways of getting things done 
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results 
  • Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing 

Are you a fit?  

Minimum qualifications: 

  • Bachelor’s degree, preferably in Marketing or Business 
  • At least 5-7 years of marketing, preferably partner marketing, in a B2B software or SaaS environment (working with ERPs and financial services is a major plus) 
  • Ability to think strategically and use data to assess, inform, and drive results 
  • Ability to work cross-functionally to build alignment and lead projects in their entirety  
  • Experience in using contact management systems, CRM, and/or marketing databases 
  • Proficient in Microsoft office suite 

Additional Information

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

#LI-Remote

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

Learn more about our high-energy, high-performance global team. Work With Us »

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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What You Should Know About Partner Marketing Manager, insightsoftware

As a Partner Marketing Manager at insightsoftware, you'll play a pivotal role in shaping our marketing campaigns tailored specifically for our reseller partners. You'll dive into a dynamic workspace where your creativity and strategic thinking will thrive as you develop go-to-market strategies and co-branded content. Collaborating closely with a variety of teams—such as product marketing, sales, and product management—you'll create a vibrant ecosystem that maximizes partner engagement, generates fresh leads, and brings in new customers. Your days will be filled with exciting tasks like designing webinars, crafting compelling case studies, and leveraging market data to inform each campaign's trajectory. If you have a knack for building strong relationships and a passion for analyzing performance against KPIs, you'll feel right at home here. Additionally, you get to act as the administrator of our partner marketing rebate program, rewarding channel partners for their success. With at least 5-7 years in partner marketing under your belt and a degree in marketing or business, you’ll have the right tools to thrive in our fast-paced environment where every day is an opportunity to innovate and drive results. Join us at insightsoftware, where your contributions directly impact the Office of the CFO and the success of our partners on a global scale!

Frequently Asked Questions (FAQs) for Partner Marketing Manager Role at insightsoftware
What responsibilities does the Partner Marketing Manager at insightsoftware have?

The Partner Marketing Manager at insightsoftware is responsible for creating and executing targeted marketing campaigns for reseller partners, which includes developing go-to-market strategies, creating co-branded content, and analyzing performance metrics. This role involves collaboration across various teams such as product marketing, sales, and partner management to enhance partner engagement and generate leads.

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What qualifications are needed for the Partner Marketing Manager position at insightsoftware?

For the Partner Marketing Manager position at insightsoftware, candidates should possess a Bachelor’s degree, preferably in Marketing or Business, along with at least 5-7 years of experience in partner marketing within a B2B software or SaaS environment. Experience with ERPs and financial services, as well as proficiency in CRM systems and Microsoft Office, is also required.

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How does the Partner Marketing Manager engage with partners at insightsoftware?

Engagement with partners is a core aspect of the Partner Marketing Manager's role at insightsoftware. This includes developing joint marketing efforts, conducting training programs, and fostering strong working relationships to enhance brand awareness and lead generation through the partner community.

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What is the focus of the Partner Marketing Manager's role in terms of performance tracking?

The Partner Marketing Manager focuses on monitoring and reviewing all marketing activities against defined KPIs. This role involves analyzing partner engagement levels and marketing performance to assess their impact on revenue, allowing for data-driven decision-making and strategic adjustments.

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What makes insightsoftware an attractive employer for a Partner Marketing Manager?

insightsoftware offers an empowering environment for a Partner Marketing Manager, featuring a collaborative culture, opportunities for professional growth, and a focus on innovation in financial data solutions. The position enables significant impact on business strategies while working alongside a dedicated global team.

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Common Interview Questions for Partner Marketing Manager
Can you describe your experience with partner marketing strategies?

In your response, highlight specific strategies you have implemented in previous roles, mentioning metrics you've used to gauge success and how these strategies have positively impacted partner relationships and overall business outcomes.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your methods for prioritizing tasks, such as using project management tools or techniques like the Eisenhower Matrix. Give examples of how this approach has helped you meet deadlines while maintaining quality.

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What tools or software have you used in past roles to support partner marketing?

Mention any CRM systems, marketing automation tools, or data analytics platforms you've worked with. Explain how these tools have aided your marketing campaigns and partner engagement initiatives.

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How do you build strong relationships with partners?

Share strategies you use to foster strong relationships, such as regular communication, mutual goal-setting, and collaborative planning. Provide examples of successful partnerships you've cultivated in the past.

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What methods do you use to analyze the success of marketing campaigns?

Detail the key performance indicators (KPIs) you focus on, how you collect data, and the tools you utilize for analysis. Emphasize your ability to make data-driven decisions based on these insights.

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How do you keep yourself updated on market trends and competitive intelligence?

Discuss the resources you turn to for staying informed, such as industry publications, webinars, and networking events. Share how you incorporate this knowledge into your marketing strategies.

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Can you share an example of a successful co-marketing initiative?

Provide a specific example of a co-marketing effort you led or contributed to, discussing the goals, execution, and measurable results. Highlight the impact on both parties involved.

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What challenges have you faced in partner marketing, and how did you overcome them?

Identify a particular challenge you've encountered, such as low engagement or misalignment with partners. Describe the steps you took to address the issue and the positive outcome resulting from your efforts.

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How do you ensure that partners are kept informed of product updates and marketing initiatives?

Explain your approach for communication with partners, such as regular newsletters, webinars, or partner portals. Stress the importance of keeping partners informed to foster alignment and support.

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What role does data play in your decision-making process?

Illustrate how you leverage data analytics for decision-making, providing instances where data-driven insights have led to more successful campaigns or improved partner relations.

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Full-time, remote
DATE POSTED
December 15, 2024

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