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Marketing Campaign Developer - job 1 of 2

Become a part of our caring community and help us put health firstIn the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Marketing Campaign Developer Professional 2 focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaignsAs a Marketing Campaign Developer Professional 2 (or internally known as a Professional 2, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.Key Role Functions• Partner with associates in other business areas to define business needs and help translate those needs into system requirements• Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications• Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance• Data consultation, data strategy and implementation of consumer messaging programs• Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing• Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process• Develop an appropriate knowledge of Humana’s vision and strategy as well as program design to support business strategy ​Use your skills to make an impactRequired Qualifications• Bachelor’s degree in math, statistics, computer science or a related quantitative field and a minimum of 1 year of campaign development experience OR a minimum of 3 years of experience without a degree• Experience with at least one of the following tools: Unica, Adobe Campaign• SQL programming• Experience with documenting and/or gathering requirements• Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements• Ad-hoc query tools and data repositories that support data extraction• Working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)• Possess a keen analytical mindset and the capability to independently navigate and address various priorities• Must be passionate about contributing to an organization focused on continuously improving consumer experiencesPreferred Qualifications• Master's degree in marketing, communications or business• Prior health insurance industry experience• Understanding of marketing metrics and program measurement• Experience working with one of the following tools: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO) and/or Salesforce Marketing Cloud (SFMC)• Understanding of MedicaidAdditional InformationThis is a remote role anywhere in the US that will require you to accommodate Eastern Standard Business Hours.To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested• Satellite, cellular and microwave connection can be used only if approved by leadership• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$65,000 - $88,600 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 12-14-2024About usHumana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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What You Should Know About Marketing Campaign Developer, Humana

Join Humana as a Marketing Campaign Developer Professional 2 and be part of an enthusiastic team dedicated to putting health first in Nashville, TN! In this role, you'll dive deep into marketing database management and become a vital player in our mission to enhance enterprise-wide messaging campaigns. Your days will be filled with creativity and analytics as you gather requirements, map data, and execute multichannel marketing campaigns across direct mail, email, and automated calls. Collaborating with cross-functional teams will be at the heart of your work—partnering with IT and business associates to translate needs into actionable strategies. Whether it's enhancing existing processes or implementing new communication strategies, your analytical mindset will help you streamline operations and make a significant impact on consumer experiences. If you have a knack for campaign development and a passion for data-driven marketing, this is the perfect chance to shine while supporting Humana’s vision and operational goals. Let's make a difference together!

Frequently Asked Questions (FAQs) for Marketing Campaign Developer Role at Humana
What are the main responsibilities of a Marketing Campaign Developer at Humana?

As a Marketing Campaign Developer Professional 2 at Humana, your main responsibilities include gathering requirements, mapping data, and executing marketing campaigns across various channels. You'll collaborate with other business areas to define needs and implement communication strategies while leveraging your expertise in database marketing to enhance campaign effectiveness.

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What qualifications do I need to be a Marketing Campaign Developer at Humana?

To qualify for the Marketing Campaign Developer Professional 2 position at Humana, you need a bachelor’s degree in a quantitative field and at least one year of campaign development experience, or three years of relevant experience without a degree. Familiarity with tools like Unica or Adobe Campaign and a solid understanding of SQL programming are also required.

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How does the Marketing Campaign Developer role contribute to Humana's mission?

The Marketing Campaign Developer at Humana plays a crucial role by managing marketing database strategies to ensure effective communication with consumers. By developing and executing targeted messaging campaigns, you will directly align with Humana's mission to promote better health and well-being among its members.

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What tools will I use as a Marketing Campaign Developer at Humana?

In the role of Marketing Campaign Developer Professional 2 at Humana, you will work with proprietary campaign management systems and industry-leading Marketing Automation tools such as Adobe Experience Platform and Salesforce Marketing Cloud. These tools will help you enhance campaign data acquisition, extraction, and quality assurance testing.

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Is remote work an option for the Marketing Campaign Developer position at Humana?

Yes, the Marketing Campaign Developer position at Humana is a remote role that allows you to work from anywhere in the U.S. It’s important to maintain a dedicated workspace and ensure your internet connection meets specified criteria to support efficient work.

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Common Interview Questions for Marketing Campaign Developer
Can you describe your experience with database marketing?

In answering this question, discuss specific projects where you've managed database marketing efforts, including campaign execution and best practices you've applied to ensure effective communication strategies. Highlight statistical tools and methodologies used.

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How do you gather and document requirements for marketing campaigns?

Outline your approach to requirements gathering, emphasizing collaboration with stakeholders and understanding their needs. Share examples of tools or methods you utilize for documentation and how you ensure alignment with business goals.

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What marketing automation tools are you familiar with?

Mention tools you’ve used such as Adobe Campaign or Salesforce Marketing Cloud. Discuss specific functionalities you leveraged in previous roles that contributed to successful marketing campaign execution.

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How do you ensure the quality of data used in campaigns?

Explain your process for data quality assurance, including checking for accuracy, completeness, and consistency. You may also want to mention techniques you use to validate data before campaign execution.

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Can you give an example of a successful marketing campaign you've developed?

Share a detailed case study of a campaign you successfully developed, including the objectives set, tools used, challenges faced, and how you measured success. Be specific about the results achieved and learnings from the project.

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How do you prioritize tasks when working on multiple campaigns?

Discuss your time management strategies, such as the use of project planning tools or frameworks like Agile. Mention how you evaluate the urgency and importance of tasks and coordinate with teams for efficient workflow.

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What role does collaboration play in your campaign development process?

Highlight the importance of teamwork in your approach to campaign development. Discuss specific occasions where collaboration with IT and cross-functional teams led to improved campaign outcomes.

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How do you stay updated with the latest marketing trends?

Talk about your strategies for keeping current with marketing trends, such as following industry leaders, participating in webinars, and engaging in professional networks. Share how this knowledge informs your campaign development.

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What key metrics do you track to measure campaign success?

Identify the key performance indicators (KPIs) you consider, such as customer engagement rates, conversion rates, and ROI. Explain how you analyze these metrics to optimize future campaigns.

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Why do you want to work as a Marketing Campaign Developer at Humana?

Convey your passion for the healthcare industry, particularly in supporting better health outcomes through effective marketing. Emphasize how your skills align with Humana's mission and your excitement about contributing to the team's goals.

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Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

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Full-time, remote
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December 20, 2024

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