Director of Marketing

Description

Collectibles.com (Collectbase, Inc.) is building the world’s first Web3 marketplace and community for the industry, integrating blockchain technology to create a new consumer experience and innovative business model.

We are U.S.-based company with offices in Germany, venture-backed by leading Web3 and marketplace investors & advisors.

By offering a powerful asset management system, Collectibles.com will help collectors organize, dynamically value, and trade their physical + digital items — with transparent data, fair fees and more trusted transactions. Powered by the industry’s most comprehensive data and a more efficient marketplace model, Collectibles.com will deliver a superior solution and user experience.

As a seed-stage startup with big vision and huge ambitions, we’re currently a small team of experienced entrepreneurs and passionate collectors working to build a new category-defining business and leading destination.

In growing our team and looking selectively for exceptionally talented, fellow travelers, passionate builders who share our desire to innovate and succeed.

Opportunity

Even beating the S&P, collectibles are becoming a more widely recognized alternative financial asset on a worldwide scale.

Massive potential for disruption exists in the collectibles industry and consumer experience, which has remained unchanged for decades. Currently valued at over $400B and with a projected 6% annual growth rate, the collectibles TAM is anticipated to reach nearly $500 billion by 2027.

Job Overview

As we work towards unveiling a new category-redefining brand and business, Collectibles.com is seeking a unique, multi-talented, Swiss Army knife-type of marketing professional to join our team.

We’re looking for an entrepreneurial-minded, experienced marketing professional who loves the early-stage challenges of creating communications to distinguish a product/service from any competition, and to lead the charge in driving product adoption and community engagement. The successful candidate will define the voice and personality of the company, responsible for developing and executing targeted marketing campaigns to promote Collectibles.com and its offerings. As the Director of Marketing, you'll take ownership of creating impactful campaigns across various channels, including email, social media, and more. You'll also be responsible for designing unique customer journeys, managing an editorial content calendar, and producing engaging marketing materials to drive adoption of the product.

Join our dynamic team at Collectibles.com and help us build a category killer!

Requirements

You will

• Develop and implement marketing campaigns across various channels to increase product adoption among collectors
• Create promotional materials such as emails, social media posts, and other marketing materials to generate awareness and drive interest
• Contribute to social media and content calendars by producing interesting and shareable content, such as blog articles, videos, infographics, etc.
• Design and execute unique user journeys to enhance lead volume and quality
• Build and maintain relationships with users, influencers, and thought leaders
• Collaborate with cross-functional teams to define a unique voice and maintain a cohesive brand experience for customers
• Develop innovative marketing solutions to increase customer engagement and conversions
• Track relevant metrics using analytics tools and report campaign performance to senior management
• Stay up to date with marketing trends in the collectibles industry, latest technologies, and strategies

You are

• 4+ years of experience in B2C growth marketing, social media marketing, demand generation, digital marketing, or marketing ops
• Strong data analysis skills and ability to prioritize opportunities
• Strong copywriting, editing, and proofreading skills
• A desire to be accountable for meeting marketing targets and KPIs
• Excellent prioritization, time management, and leadership skills
• Experience with social media platforms like Facebook, Instagram, Twitter, etc.
• Ability to work independently and as a team player
• A passion for collectibles is a strong plus

Benefits

• Competitive Salary + Equity Package
• Healthcare (Medical/Dental/Vision) coverage
• Holiday Pay: All regular, full-time employees are eligible for paid holidays
• Flexible Schedule: We provide a working environment where you're in charge of your time and schedule.
• Fully remote culture: Work from home or wherever
• Learning budget: For continuing education
• Hardware: We will provide the tools to get the job done
• A fast-paced, collaborative environment: Where you can help shape the culture