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Senior Product Marketing Manager, Integrations - San Francisco

Aircall is a place where voices are valued.


Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.


Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.


Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.


About the Role:


At Aircall, we’re looking for a Senior Product Marketing Manager to join our team of talented, customer-centric, and collaborative PMMs. In this role, you will be a key member of a global, cross-functional team based across the US and Europe. You will have a particular focus on Aircall's integration and partnerships ecosystem. This is an opportunity to help drive strategic initiatives and have a big impact on the business!


If you’re a person who loves the challenge of a scale-up atmosphere, enjoys solving meaningful problems, and wants to feel like part of a team — then you just might be the person we’re looking for.


Key Responsibilities:
  • Become an expert in our product, our market, our partners’ ecosystems, and especially our customers and buyers
  • Contribute to roadmap planning by conducting market and customer research as needed and helping prioritize releases that would be strategic for the business
  • Collaborate with cross-functional teams in defining strategies to best leverage our strategic alliances, channel partners, and API ecosystem to source new business 
  • Develop the go-to-market strategy for integrations and define key value propositions that articulate the benefits of joint solutions in a way that resonates with target customers
  • Make sure internal teams like Sales and Customer Success have the resources they need about key integrations, such as trainings, competitive talking points, and customer testimonials
  • Own website content and compelling internal and external collaterals around integrations (such as one-sheets, demo videos, battlecards etc.)
  • Build messaging briefs and inform the marketing strategy for integrations through your product, buyers, and ecosystem knowledge
  • Manage customer surveys (such as beta feedback) and feedback-loops with customer-facing teams (ie post-launch) to help reach product-market fit 
  • Contribute to competitive insights
  • Stay positive, solution oriented, and creative  


Qualifications:
  • Excellent English with outstanding written, verbal and presentation skills
  • A minimum of 5 years or more of relevant experience working with a B2B technology product 
  • Previous experience working on integrations/partnerships/app ecosystem for a B2B SaaS or for a leading CRM / Helpdesk company is a strong plus 
  • Strong project management skills are mandatory as well as a proven ability to work cross-functionally to achieve business goals
  • A data-driven mindset and an ability to set measurable objectives
  • A proactive communicator who is excited to take initiative and manage projects involving stakeholders of diverse seniorities, with little guidance
  • A left- and right-brain thinker who is both creative and analytical
  • An excellent storyteller who understands how to tailor a message to meet an audience’s needs
  • A globally-minded person who enjoys working with a diverse group of international colleagues


$160,000 - $200,000 a year
This is not including a bonus and other benefits. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, and experience.

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.


Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.


We’re creating a place where great people trust one another and thrive together.


People flourish at Aircall and now is the time to be part of the team and the journey we’re on.


Why join us?


🚀 Key moment to join Aircall in terms of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 45+ Nationalities: cosmopolite & multi-cultural mindset

💵 Competitive salary package & equity

🏨 Medical, dental, and vision insurance is 100% covered

📈 401k plan with company matching!

✈️ Unlimited PTO — take the time you need to come to work feeling great!

⭐️ Wellness, commuter, and childcare reimbursements

💚 Generous parental leave policy


DE&I Statement: 

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. 


We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.  


We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.


Want to know more about candidate privacy? Find our Candidate Privacy Notice here.

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What You Should Know About Senior Product Marketing Manager, Integrations - San Francisco, Aircall

Aircall is searching for a talented Senior Product Marketing Manager, Integrations, to join our vibrant team in San Francisco. Here at Aircall, we hold values that center around conversation and collaboration, and we're determined to empower our growing community of over 20,000 customers. As a Senior Product Marketing Manager, you'll play a pivotal role in our global, cross-functional team, with a strong focus on our integrations and partnerships ecosystem. This isn’t just any role; it’s a chance to drive strategic initiatives that directly impact our business growth. You'll become an expert in our products, markets, and customer needs while conducting vital research that informs our roadmap. Your collaborative spirit will be essential as you partner with teams to define strategies, develop go-to-market approaches for integrations, and create compelling resources for internal teams like Sales and Customer Success. Your passion for storytelling will shine through in creating messaging briefs and engaging collateral that resonates with our audience. If you're ready to thrive in a scale-up atmosphere where your contributions genuinely matter, we would love for you to join us on this incredible journey at Aircall.

Frequently Asked Questions (FAQs) for Senior Product Marketing Manager, Integrations - San Francisco Role at Aircall
What are the key responsibilities of a Senior Product Marketing Manager, Integrations at Aircall?

As a Senior Product Marketing Manager, Integrations at Aircall, you will be responsible for becoming an expert in our products and market, contributing to strategic roadmap planning, collaborating with cross-functional teams, and developing go-to-market strategies for our integrations. You'll also manage customer feedback and ensure that internal teams have the necessary resources to succeed.

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What qualifications do I need to apply for the Senior Product Marketing Manager, Integrations position at Aircall?

To be considered for the Senior Product Marketing Manager, Integrations role at Aircall, you should have a minimum of 5 years of experience with B2B technology products, particularly in integrations and partnerships for B2B SaaS or CRM/Helpdesk sectors. Strong project management skills, a data-driven mindset, and exceptional communication abilities are also critical for this position.

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What is the salary range for a Senior Product Marketing Manager, Integrations at Aircall?

The salary range for a Senior Product Marketing Manager, Integrations at Aircall is between $160,000 and $200,000 per year, not including bonuses or benefits. The actual salary will depend on various factors, including your skills, qualifications, and experience.

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How does Aircall promote a diverse and inclusive workplace for Senior Product Marketing Managers?

Aircall is dedicated to diversity, equity, and inclusion, ensuring a workplace where everyone is valued. For the Senior Product Marketing Manager, Integrations position, you will find an environment that promotes active inclusion, fosters a strong sense of belonging, and provides equal opportunities for all employees to thrive.

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What career growth opportunities are available for Senior Product Marketing Managers at Aircall?

At Aircall, Senior Product Marketing Managers have ample opportunities for career growth. With our focus on innovation and strategic initiatives, you can expand your skills, collaborate across departments, and take on leadership roles as we continue to grow our integrations ecosystem and overall business. It's an exciting time to join our team!

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Common Interview Questions for Senior Product Marketing Manager, Integrations - San Francisco
How do you prioritize product features as a Senior Product Marketing Manager?

In this role, it’s crucial to conduct thorough market and customer research. I prioritize features based on their strategic impact, potential value to customers, and alignment with the company roadmap. Collaboration with cross-functional teams also helps ensure that the features we prioritize resonate with both customer needs and business goals.

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Can you describe your experience working with integrations or partnerships?

Certainly! In my previous roles, I managed several B2B integrations, focusing on understanding partners' ecosystems and aligning our offerings. I worked closely with technical teams and external stakeholders to ensure successful integration, enabling customers to maximize the benefits of our solutions.

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How do you communicate complex technical concepts to non-technical stakeholders?

I believe that effective communication involves breaking down complex concepts into relatable terms. I often use visual aids and relatable analogies, and focus on how the technical aspects benefit the customers directly while ensuring my audience engages with the key takeaways.

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What strategies do you use to gather customer feedback regarding product integrations?

I implement multiple strategies to gather customer feedback, such as surveys, beta testing sessions, and post-launch interviews. I believe in establishing ongoing feedback loops with customer-facing teams, facilitating discussions to understand customer experiences, and using that information to refine our integrations over time.

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How would you define a successful partnership in the context of product marketing?

A successful partnership in product marketing, particularly for integrations, is defined by mutual benefit and value creation. Collaborating with partners to develop solutions that meet the needs of our shared customer base enhances brand equity, customer satisfaction, and ultimately drives sales growth.

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What metrics do you consider when measuring the success of a product marketing campaign?

I focus on metrics such as customer engagement rates, lead generation, conversion rates, and feedback from internal teams and customers. Additionally, I analyze how well the campaign aligns with our overall strategic goals and objectives to measure its contribution to the business.

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Describe your approach to developing go-to-market strategies for new product integrations.

I begin by analyzing customer needs and market trends to identify key value propositions. Then, I collaborate with sales, customer success, and marketing teams to define tactics for effective promotion and communication. Regular assessments and adjustments ensure that our strategy remains relevant as the market evolves.

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Can you provide an example of a challenge you've faced in a previous product marketing role?

One challenge I faced was aligning diverse stakeholders with varying priorities during a major product launch. To address this, I facilitated workshops for open dialogue, allowing each party to voice concerns and suggestions. This collaborative approach not only resolved differences but also strengthened team alignment toward a common goal.

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What role do storytelling and messaging play in product marketing?

Storytelling and messaging are essential components in product marketing, as they help create emotional connections with customers. Crafting a compelling narrative that highlights how our integrations solve specific customer pain points makes our offerings resonate more profoundly, enhancing overall engagement.

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How do you stay informed about industry trends relevant to product marketing?

I actively follow industry blogs, attend conferences, and participate in professional networks to keep up with emerging trends and best practices. Additionally, I'm involved in online forums where I can engage with other professionals, exchanging insights and learning from their experiences in product marketing.

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Through a combination of its powerful software and dedicated people, Aircall helps SMBs drive productivity and turn customer and employee satisfaction into key growth drivers.

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DATE POSTED
December 20, 2024

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