Director - Product Offering Management (United States)

Director Product Offering Management is a pivotal role within our organization, responsible for providing strategic direction and cohesive GTM across the product suite. This role collaborates cross-functionally with multiple stakeholders and teams to shape our products from conception to launch to adoption and growth. The role is responsible for initiating partner and buy business development opportunities, ensuring data-informed decision-making, This role will be focused on pricing and broader Go-to-Market strategy for the portfolio [as well as lead the product management for Measurement and Tourism product offerings]. It reports to the Adara SVP of Technology and Head of Product

The ideal candidate will have proven experience in a similar role, exceptional leadership and communication skills, and a deep understanding of product management, GTM strategies, pricing and business development. Domain space experience should be in marketing measurement, identity management, Data Monetization, Digital advertising, CTV, and similar spaces. They will have a strong data-driven mindset and be comfortable making decisions based on data and analytics.