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Marketing Manager - U.S./Canada Cross Border

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together.SummaryUnder the direction of the Sr. Director of Global Initiatives, as a Marketing Manager, you will work closely with firm attorneys from across the Americas and other marketing team members to support all marketing and business development activities for the local market and for practice groups in Canada and in connection to cross-border activities across the firm, most particularly between the US and Canada.  LocationThis position can sit in any of our U.S. offices and offers a hybrid work schedule.  Responsibilities• Executes all marketing and business development initiatives.• Develops and manages marketing plans for the local offices.• Ensures national and cross-border marketing initiatives are being executed at the local office level, and where appropriate.• Serves as a key point of contact for marketing/business development support for attorneys in local Canadian offices and within the US-Global Initiatives Team.• Serves as a liaison between local office attorneys and other marketing functions.• Provides sales support and otherwise assists attorneys in any way needed with target opportunities.• Conducts business and market research; conducts relationship searches and other BD functions as required.• Assists with identifying speaking and publishing opportunities as part of day to day practice management.• Updates sales pipeline information as needed in conjunction with the Pitches & Proposals Team.• Supports deal/case tracking efforts as necessary.• Other duties as assigned.Desired SkillsIdeal candidate will be a customer service focused, personal, detail-oriented, and high energy professional with management-level experience, excellent communication skills and the ability to multi-task and thrive in a fast-paced setting. Strong client service orientation, project management, and the ability to generate immediate credibility with firm attorneys are essential. Proficiency with MS Word/Excel/PowerPoint. Minimum Education• Bachelor's degree in Communication, Marketing, Journalism or related field.Minimum Years of Experience• 6 years of Marketing/Business Development support experience, preferably in the professional services industry.• Preferred prior experience in U.S. and Canada Cross-Border marketing initiatives.Essential Job ExpectationsWhile the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.• Provide timely, accurate, and quality work product.• Successfully meet deadlines, expectations, and perform work duties as required.• Foster positive work relationships.• Comply with all firm policies and practices.• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.• Ability to work under pressure and manage competing demands in a fast-paced environment.• Perform all other duties, tasks or projects as assigned.Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.  Physical DemandsSedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.  Work EnvironmentThe individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified in the firm’s discretion in the future.DisclaimerThe purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process.   Application Process Applicants must apply directly online instead of sending application materials via email.AccommodationReasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.Agency applications will not be considered.   No immigration sponsorship is available for this position.  The firm’s expected hiring range for this position is $115K - $175K per year depending on the candidate’s geographic market location.The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).#LI-SB1#LI-HybridDLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.Summary• Location: Palo Alto, CA; Reston, VA; LegalSupportSuite; San Diego, CA; San Francisco, CA; San Juan, PR; Washington, DC; Wilmington, DE; Phoenix, AZ; Los Angeles, CA; Houston, TX; Boston, MA; Austin, TX; Atlanta, GA; Raleigh, NC; Baltimore, MD; New York, NY; Dallas, TX; Tampa, FL; Short Hills, NJ; Minneapolis, MN; Chicago, IL; Seattle, WA; Philadelphia, PA; Miami, FL• Type: Full time
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$115000K
$175000K

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What You Should Know About Marketing Manager - U.S./Canada Cross Border, DLA Piper

As a Marketing Manager at DLA Piper, situated in vibrant Phoenix, AZ, you'll be diving into the dynamic realm of U.S./Canada cross-border marketing initiatives. This exciting role, reporting to the Sr. Director of Global Initiatives, will see you collaborating closely with attorneys from across the Americas, lending your expertise to both local marketing efforts and broader business development activities. Your days will be filled with executing comprehensive marketing plans, managing business development initiatives, and ensuring alignment on cross-border strategies between the U.S. and Canadian offices. Your knack for relationship-building will be invaluable as you serve as a key contact for attorneys, providing them with support in identifying market opportunities, conducting business research, and tracking projects effectively. We’re looking for a high-energy professional with a customer service focus who thrives in a fast-paced environment. If you have at least six years of marketing experience, especially in professional services, and enjoy the thrill of multi-tasking to achieve shared goals, you'll find a rewarding career here. DLA Piper is all about collaboration and empowerment, so bring your creativity and organizational talents, and let's achieve greatness together! With a hybrid work schedule in place, you have the flexibility to work efficiently while still enjoying the amazing culture we have. Join us, and let's see what we can create together!

Frequently Asked Questions (FAQs) for Marketing Manager - U.S./Canada Cross Border Role at DLA Piper
What are the key responsibilities of a Marketing Manager at DLA Piper?

As a Marketing Manager at DLA Piper, you will oversee various marketing and business development initiatives. Your responsibilities will include executing marketing plans for local offices, serving as a liaison between attorneys and other marketing functions, conducting business market research, and supporting lawyers in targeting opportunities. You'll also manage the sales pipeline information and assist with deal tracking efforts, ensuring alignment with national marketing strategies.

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What qualifications are required for the Marketing Manager position at DLA Piper?

To be considered for the Marketing Manager position at DLA Piper, candidates should have a Bachelor's degree in Communication, Marketing, Journalism, or a related field. A minimum of six years of marketing or business development experience in the professional services industry is also required. Ideal candidates should be detail-oriented, possess excellent communication skills, and have the ability to effectively manage multiple projects simultaneously.

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How does the hybrid work schedule work for the Marketing Manager at DLA Piper?

The Marketing Manager role at DLA Piper offers a hybrid work schedule which allows you to balance remote and in-office work. The specifics of the hybrid arrangement will be determined in coordination with your hiring manager or supervisor, giving you flexibility while ensuring you remain integrated into our collaborative culture. It's a great opportunity to work effectively while enjoying the lively atmosphere of our Phoenix office.

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What skills are essential for success in the Marketing Manager role at DLA Piper?

Success as a Marketing Manager at DLA Piper depends on several key skills. You'll need strong client service orientation, excellent project management capabilities, and the ability to build credibility with firm attorneys quickly. Proficiency in MS Office applications like Word, Excel, and PowerPoint is also essential, alongside a high-energy, dynamic approach to thrive amidst competing demands in a fast-paced environment.

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What can candidates expect in terms of career growth as a Marketing Manager at DLA Piper?

At DLA Piper, candidates in the Marketing Manager position can expect robust career growth opportunities. The firm's emphasis on collaboration and professional development allows you to expand your skill set and take on leadership roles within the marketing department. Engaging in meaningful work and contributing to successful cross-border initiatives will pave the way for both personal and professional advancement.

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Common Interview Questions for Marketing Manager - U.S./Canada Cross Border
How would you approach developing a marketing plan for a local office?

When developing a marketing plan for a local office, I would begin by conducting comprehensive research on the market, identifying target clients, and assessing competitors. It's also crucial to engage with attorneys to understand their goals and how marketing can support them. By incorporating their feedback and aligning with national strategies, I can create a tailored plan that drives engagement and meets the firm's objectives.

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Can you describe your experience with cross-border marketing initiatives?

I have had the privilege of working on cross-border marketing initiatives, particularly between the U.S. and Canada, where I coordinated efforts across multiple teams. My experience includes understanding cultural nuances, tailoring messaging for different audiences, and executing joint campaigns that enhance brand visibility in both markets. This has taught me the importance of collaboration and adaptability.

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How do you prioritize tasks when managing multiple projects?

Prioritizing tasks takes a strategic approach. I often assess each project’s deadlines, impact on overall goals, and resource availability before creating a prioritization matrix. Tools like project management software help me keep track of progress, deadlines, and responsibilities, ensuring I can manage competing demands effectively while delivering quality results.

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What strategies would you use to support attorneys in generating new business opportunities?

To support attorneys in generating new business opportunities, I would employ targeted marketing strategies, such as identifying ideal client profiles and conducting market research to create tailored outreach plans. Additionally, organizing networking events, webinars, and speaking engagements can significantly enhance visibility and help attorneys connect with potential clients through valuable insights on market trends.

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Describe your experience with data analysis in marketing.

Data analysis has been a significant part of my marketing experience. I regularly analyze client data, track campaign performance metrics, and extract actionable insights to measure ROI. This data-driven approach enables me to refine strategies, improve targeting, and optimize marketing resources effectively. I believe analytical skills are essential for making informed decisions in today’s data-centric environment.

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How would you handle a challenging deadline while ensuring quality work?

When faced with a challenging deadline, it’s crucial to maintain focus and organization. I prioritize tasks, delegate where appropriate, and ensure clear communication with my team about expectations. By breaking down the project into manageable steps, I can maintain quality while meeting deadlines. Regular check-ins allow me to stay on track and adjust as needed.

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What role does collaboration play in your work as a Marketing Manager?

Collaboration is at the heart of effective marketing management. I believe that working closely with attorneys, cross-functional teams, and stakeholders fosters creativity and innovation. By establishing open lines of communication and encouraging input, we can develop more effective marketing strategies that align with the firm’s goals and resonate with target audiences.

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How do you stay updated on marketing trends and industry changes?

Staying updated on marketing trends is essential in this ever-evolving field. I actively follow leading marketing publications, attend industry webinars, and network with other marketing professionals. Participating in professional organizations and forums also allows me to share insights and learn from experiences, ensuring that I’m always ahead of the curve.

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Can you give an example of a successful marketing campaign you led?

One successful campaign I led involved launching a service targeting startups in the technology sector. Through in-depth market research, I developed a tailored strategy that included content marketing, social media engagement, and hosting tech-specific webinars. This multi-channel approach resulted in a 30% increase in leads and established our firm’s presence as a thought leader in the niche.

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What techniques do you use to measure the success of marketing initiatives?

Measuring the success of marketing initiatives involves utilizing KPIs tailored to the specific goals of each project. I leverage tools like Google Analytics to track web traffic and conversion rates, customer feedback surveys for qualitative insights, and sales data to evaluate ROI. Regularly reviewing these metrics helps inform future strategies and optimizations to enhance effectiveness.

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Full-time, hybrid
DATE POSTED
April 22, 2025

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