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Vice President, Product Marketing Job at Docker in Poland

Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps. We raised our Series C funding in March 2022 for $105M at a $2.1B valuation. We continued to see exponential revenue growth last year. Join us for a whale of a ride The VP of Product Marketing, reporting to the Head of Marketing, will own Product Marketing at Docker, working closely with Product, Sales and CS, as well as the rest of the Marketing team. This role requires establishing a strong foundation of product positioning that aligns to customers' pain points, desired outcomes, and “jobs to be done.” Helping to establish motions for driving self-service growth as well as sales led growth through meeting customer needs. We strongly believe Product Marketing is a tentpole to our overall marketing strategy, bringing to the forefront the customer, the amazing things they can do with Docker, what Docker can help them achieve, and the value we can help them create. Responsibilities: Establish a Product Marketing strategy, positioning, and framework. Build a world class Product Marketing function. Own launches, as well as Sales/CS enablement. Build trust and drive collaboration with Product, Sales, CS and many other stakeholders. Create an engine for putting customer stories, successes, and their amazing accomplishments into the world. Partner with DevRel to show the engineering world not just what but how to achieve their goals with Docker. Qualifications: 5 years experience in Product Marketing, including at least one with the engineer audience. At least one year experience as an executive (VP level or above). Impeccable communication style, both internally and externally. Experience building & managing teams. Startup experience a plus. Experience in other areas of Marketing, or Sales/CS a plus. What to expect in the first 30 days: Get acquainted with the leadership, Marketing, Product, and Sales teams. Assess existing frameworks & outcomes. Formulate a plan of action to get PMM at the next level at Docker. What to expect in the first 90 days: Impact the qualitative & quantitative outcomes at Docker. Build an exciting & excited PMM team. Lay the foundations for future positioning, messaging, packaging & pricing work. What to expect in the first year: Docker is in a quantifiably better place thanks to PMM, through a mix of strategic opportunities and tactical execution. Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be. Due to the remote nature of this role, we are unable to provide visa sponsorship. LI-REMOTE J-18808-Ljbffr
What You Should Know About Vice President, Product Marketing Job at Docker in Poland, Docker

As the Vice President of Product Marketing at Docker in Poland, you'll find yourself at the helm of an exciting journey within a remote-first company that is transforming the way developers create groundbreaking applications. Docker has recently celebrated a significant milestone by raising $105M in Series C funding, valuing our company at an impressive $2.1B. In this pivotal role, reporting directly to the Head of Marketing, you will craft a comprehensive Product Marketing strategy that resonates with our customers' needs and aspirations. Your main focus will be on establishing compelling product positioning that speaks directly to the pain points and desired outcomes of developers. Collaborating closely with multifunctional teams—including Product, Sales, and Customer Success (CS)—you'll lead product launches, create engaging customer narratives, and foster a culture of self-service and sales-led growth. With at least five years of experience in Product Marketing, including a proven track record with engineering audiences, you will build a world-class Product Marketing function that drives collaboration and builds trust with all stakeholders. Expect to dive deep into the existing frameworks in your first 30 days, assess them, and design an actionable plan to elevate the Product Marketing function at Docker. The impact of your role will be felt across the company, showcasing the incredible value our product brings to users worldwide. Join us and be part of something special as we continue to make waves in the tech industry.

Frequently Asked Questions (FAQs) for Vice President, Product Marketing Job at Docker in Poland Role at Docker
What are the responsibilities of the Vice President of Product Marketing at Docker in Poland?

The Vice President of Product Marketing at Docker in Poland is responsible for establishing a robust Product Marketing strategy that addresses customer pain points, driving self-service and sales-led growth. Key responsibilities include owning product launches, enabling Sales and Customer Success teams, and building collaboration across various departments like Product and Marketing.

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What qualifications are required for the Vice President of Product Marketing role at Docker?

To be considered for the Vice President of Product Marketing position at Docker, you need at least five years of experience in Product Marketing, including time spent engaging with engineering audiences. Additionally, previous executive experience at the VP level or higher, exceptional communication skills, and the ability to build and manage teams are essential qualifications.

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How does the Vice President of Product Marketing at Docker contribute to company growth?

The Vice President of Product Marketing at Docker plays a critical role in steering the company's growth by establishing product positioning that resonates with customers, enabling effective product launches, and crafting customer success stories that elevate the brand's visibility and value in the market.

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What can candidates expect in their first month as the Vice President of Product Marketing at Docker?

In the first month as the Vice President of Product Marketing at Docker, candidates can expect to familiarize themselves with the leadership and team dynamics across Marketing, Product, and Sales. They will assess existing frameworks and formulate a strategic plan to enhance Product Marketing efforts, setting the foundation for future success.

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How does Docker promote diversity and inclusion in the Vice President of Product Marketing role?

Docker is committed to fostering a diverse and inclusive workplace. In the Vice President of Product Marketing role, candidates will find an environment that values diverse backgrounds, perspectives, and skill sets, believing that a more inclusive team leads to stronger company performance and innovation.

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Common Interview Questions for Vice President, Product Marketing Job at Docker in Poland
Can you describe your experience in establishing a Product Marketing strategy?

In answering this question, highlight specific examples from your previous roles. Discuss how you identified customer needs, developed positioning models, and aligned cross-functional teams to successfully launch products that drove growth and engagement.

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How would you approach building a world-class Product Marketing team at Docker?

Discuss your philosophy on team building, emphasizing the importance of collaboration, diversity, and continuous learning. Share strategies you would implement to hire top talent, foster a positive culture, and encourage professional development among team members.

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What is your process for understanding customer needs and pain points?

Explain your systematic approach to customer research, including methods like surveys, interviews, and engagement with sales and customer success teams. Emphasize how this understanding informs your marketing strategies and product development.

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Can you provide an example of a successful product launch you’ve managed?

Provide a clear and engaging example, underscoring the initial goals, strategies used, and the outcomes achieved. Include metrics that demonstrate the impact of the launch and how you collaborated with cross-functional teams to drive success.

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How do you measure the success of Product Marketing initiatives?

Discuss key performance indicators (KPIs) you focus on, such as user engagement, retention rates, and revenue growth. Explain how you analyze data to iterate on your strategies and improve future initiatives.

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What role does collaboration play in your marketing strategy?

Highlight the necessity of collaboration in Product Marketing. Discuss examples of how you facilitated communication between product, sales, and marketing teams to ensure alignment and maximize effectiveness.

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How do you align product positioning with market trends?

Elaborate on your methods for staying ahead of market trends, like competitive analysis and market research. Explain how you adapt product messaging based on these insights to maintain a competitive edge.

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Describe a challenging situation you faced in Product Marketing and how you overcame it.

Choose a relevant example that showcases your problem-solving skills. Detail the challenges you faced, the steps you took to navigate the situation, and the positive outcomes that followed.

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How do you ensure ongoing communication with stakeholders during product launches?

Discuss your approach to keeping stakeholders informed and engaged. This could include regular meetings, updates, and feedback loops to ensure everyone is aligned and any issues are promptly addressed.

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What strategies do you implement for Customer Success enablement?

Explain your understanding of Customer Success and the importance of enabling these teams. Discuss how you provide tools, training, and resources to help them articulate the value of the product to customers effectively.

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Docker is an open platform for developers and system administrators to build, ship and run distributed applications. They are based in Palo Alto, California.

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Full-time, remote
DATE POSTED
December 21, 2024

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