Director, Lifecycle Marketing - Retention & Expansion

At DocuSign, we believe that every organization deserves the power of digital transformation. As the world's #1 electronic signature solution, we're committed to empowering businesses of all sizes to streamline their processes, reduce costs, and increase efficiency. We are currently seeking a passionate and experienced Director of Lifecycle Marketing to join our team, specifically focusing on... retention and expansion strategies. This individual will play a pivotal role in driving customer loyalty and revenue growth for our company. If you have a proven track record in developing and executing successful retention and expansion initiatives, and thrive in a fast-paced and dynamic environment, we want you on our team! Develop and implement effective retention and expansion strategies to drive customer loyalty and revenue growth for the company. Conduct market research and analyze data to identify opportunities for customer retention and expansion. Collaborate with cross-functional teams including sales, product, and customer success to align on goals and strategies. Create and execute targeted marketing campaigns to engage and retain existing customers. Utilize customer data and insights to personalize and optimize communications and offers. Monitor and report on key metrics and performance indicators related to customer retention and expansion. Manage and optimize the customer journey, ensuring a seamless and positive experience for customers. Stay up-to-date with industry trends and best practices in customer retention and expansion. Lead and manage a team of marketing professionals to execute on retention and expansion initiatives. Develop and maintain relationships with key stakeholders and partners to support retention and expansion efforts. Collaborate with the sales team to identify and capitalize on opportunities for upselling and cross-selling. Monitor competitor strategies and make recommendations to stay ahead in the market. Develop and manage the lifecycle marketing budget. Continuously evaluate and improve retention and expansion processes and strategies. Represent the company at industry events and conferences to promote our retention and expansion efforts. DocuSign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics