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Lifecycle Marketing Manager, Strategy and Operations

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What You'll DoAs a Lifecycle Marketing Manager, Strategy and Operations, you are a highly motivated self-starter who is responsible for designing a more efficient and scalable lifecycle marketing engine. You are eager to learn, determined to adapt quickly, and comfortable with working in ambiguous situations. You’ll become a SME in lifecycle marketing operations, prioritization of content by audience segments, and data pipelines into and out of our marketing systems. You’ll develop and present strong POVs on marketing strategy, channel efficacy, campaign processes, and audience segmentation and drive alignment among marketing and product teams. You’ll be responsible for collaborating with lifecycle segment leads and analytics to develop a comprehensive narrative for the performance of lifecycle marketing campaigns and find opportunities for future programs.This position is an individual contributor role reporting to the Director, Lifecycle Marketing Strategy and Operations.Responsibility• Partner with Product, Analytics, and Marketing teams to align lifecycle strategies with broader business objectives• Become a subject matter authority on use of marketing automation and CRM platforms lead, optimize, and scale lifecycle marketing programs• Define and optimize audience segmentation to ensure tailored, relevant messaging at each stage of the customer journey• Collaborate with cross-functional teams to ensure efficient handoffs, prioritization of content by audience cohorts, timely execution, and consistent customer experiences across channels• Work closely with analytics to define and monitor performance metrics for lifecycle marketing initiatives, focusing on metrics such as revenue, engagement, retention, LTV, and churn• Report on key metrics and campaign performance regularly to senior leadership, translating findings into actionable recommendations• Collaborate with global Data and Analytics teams to maintain data integrity and ensure accurate customer segmentation and targeting• Serve as a key point of contact for lifecycle marketing insights, standard processes and marketing technology usage within the organization• Partner with Creative, Product, Customer Success, and Analytics teams to implement cohesive and impactful lifecycle campaignsJob DesignationHybrid:Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What You BringBasic• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field• 5+ years of experience in lifecycle marketing, marketing operations, or CRM strategy, preferably in a SaaS, e-commerce, or subscription-based business• Experience developing and implementing data-driven lifecycle marketing strategies• Experience with marketing automation platforms (e.g., Marketo, Braze, Salesforce Marketing Cloud, Eloqua, Iterable) and CRM tools• Experience with analytics tools and methodologies (e.g., Google Analytics, Tableau, SQL) with the ability to translate data into actionable insightsPreferred• Exceptional project management skills with a focus on detail, process, and efficiency• Ability to collaborate cross-functionally and influence partners at all levels of the organization• Strong written and verbal communication skills with an analytical, customer-focused approach• Advanced degree or equivalent experience in Marketing, Business, Data Analytics or relatedWage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $101,500.00 - $156,750.00 base salaryIllinois and Colorado: $97,000.00 - $133,300.00 base salaryWashington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salaryThis role is also eligible for bonus andbenefits.Global benefits provide options for the following:• Paid Time Off: earned time off, as well as paid company holidays based on region• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment• Retirement Plans: select retirement and pension programs with potential for employer contributions• Learning and Development: options for coaching, online courses and education reimbursements• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsLife At DocusignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.Our global benefitsPaid time offTake time to unwind with earned days off, plus paid company holidays based on your region.Paid parental leaveTake up to six months off with your child after birth, adoption or foster care placement.Full health benefitsOptions for 100% employer-paid health plans from day one of employment.Retirement plansSelect retirement and pension programs with potential for employer contributions.Learning & developmentGrow your career with coaching, online courses and education reimbursements.Compassionate care leavePaid time off following the loss of a loved one and other life-changing events.
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What You Should Know About Lifecycle Marketing Manager, Strategy and Operations, DocuSign

Are you passionate about lifecycle marketing and ready to make a significant impact? Join DocuSign as a Lifecycle Marketing Manager, Strategy and Operations! In this pivotal role based in San Francisco, CA, you'll design an efficient lifecycle marketing engine that connects with over 1.5 million customers worldwide. Collaborating closely with product, analytics, and marketing teams, you’ll align strategies that resonate with our business objectives. As a subject matter expert in marketing automation and CRM platforms, you will optimize messaging tailored to each stage of our customers’ journey, making it more relevant and impactful. Your role will involve a blend of creativity and analytical thinking; you'll develop comprehensive narratives on campaign performance, discover new opportunities, and drive actionable recommendations for future programs. With the support of various cross-functional teams, you’ll ensure timely execution of campaigns and consistent experiences across every channel. This is your chance to shine in an individual contributor role where your insights will shape the future of DocuSign’s marketing efforts. Plus, enjoy a hybrid working environment that promotes both collaboration and flexibility. Are you ready to elevate the customer experience and drive engagement? Let’s make agreements happen seamlessly together!

Frequently Asked Questions (FAQs) for Lifecycle Marketing Manager, Strategy and Operations Role at DocuSign
What are the key responsibilities of a Lifecycle Marketing Manager at DocuSign?

As a Lifecycle Marketing Manager at DocuSign, your key responsibilities will include aligning lifecycle strategies with overarching business objectives, optimizing marketing automation processes, and developing effective audience segmentation strategies. You'll work closely with teams across the company to ensure consistent messaging and analyze campaign performance to extract actionable insights.

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What qualifications are needed for the Lifecycle Marketing Manager role at DocuSign?

To qualify for the Lifecycle Marketing Manager position at DocuSign, candidates should hold a Bachelor’s degree in Marketing, Business, or Data Analytics, along with at least 5 years of experience in lifecycle marketing or CRM strategy within a SaaS or subscription environment. Proficiency with marketing automation platforms and strong analytical skills are also essential.

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What tools and platforms will a Lifecycle Marketing Manager at DocuSign utilize?

In the Lifecycle Marketing Manager role at DocuSign, you will utilize various marketing automation and CRM platforms such as Marketo, Salesforce Marketing Cloud, and analytics tools like Google Analytics and Tableau. Mastery of these tools will help you optimize campaigns and derive insights from vital marketing data.

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How does the Lifecycle Marketing Manager contribute to campaign performance analysis at DocuSign?

The Lifecycle Marketing Manager at DocuSign plays a critical role in analyzing campaign performance by defining key metrics such as engagement and churn, and delivering regular reports to senior leadership. You will translate these findings into actionable recommendations to enhance future marketing initiatives.

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Is the Lifecycle Marketing Manager position at DocuSign a remote or in-office role?

The Lifecycle Marketing Manager role at DocuSign is designated as a hybrid position, meaning employees split their time between in-office and remote work. You’ll be expected to be in the office at least twice a week, fostering collaboration while allowing flexibility.

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Common Interview Questions for Lifecycle Marketing Manager, Strategy and Operations
How do you approach audience segmentation for lifecycle marketing campaigns?

When preparing to discuss audience segmentation, focus on your process for analyzing demographics, behaviors, and preferences. Provide specific examples of how tailored messaging impacted campaign success, showcasing your ability to align marketing strategies with customer needs.

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Can you describe your experience with marketing automation tools?

Be ready to detail your experience with specific automation platforms, such as Marketo or Salesforce. Explain how you've used these tools to streamline marketing efforts, optimize campaigns, and track customer interactions, which highlights your hands-on expertise.

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What metrics do you focus on to measure the success of lifecycle marketing campaigns?

Your answer should reflect knowledge of critical metrics like customer engagement, retention, lifetime value (LTV), and churn rate. Discuss how analyzing these metrics informed your strategic decisions and campaign adjustments in previous roles.

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How do you collaborate with cross-functional teams in lifecycle marketing?

Demonstrate your collaborative experience by sharing specific examples of how you’ve worked with product, analytics, or creative teams. Emphasize effective communication strategies and how they contributed to the overall success of your marketing initiatives.

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What’s your process for optimizing lifecycle marketing content?

Discuss your approach to evaluating existing content, utilizing data-driven insights to inform updates, and testing different messaging strategies. Highlight your ability to adapt content to better resonate with target audiences at different stages of their journey.

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Can you give an example of a successful lifecycle marketing campaign you've managed?

Provide a concrete example, discussing your role in the campaign's development and execution, the outcomes, and what you learned from the experience. Focus on how your actions contributed to the campaign's success and future learnings.

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How do you stay current with trends in lifecycle marketing?

Mention resources like industry blogs, webinars, and conferences you regularly follow. Highlight how you apply insights from these sources to enhance your strategies and contribute to your team's success.

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What challenges have you faced in lifecycle marketing, and how did you overcome them?

Be candid about a specific challenge and your proactive solution. Focus on problem-solving and the ability to remain agile in uncertain situations, showcasing how learning from challenges contributes to improved strategies.

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How do you translate data insights into actionable marketing strategies?

Explain your methodology for analyzing data, identifying trends, and developing strategies based on those insights. Discuss how you've implemented these strategies in past roles to enhance marketing performance.

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How would you define a successful customer journey in lifecycle marketing?

Your answer should encompass the importance of relevant messaging at each stage, seamless transitions across channels, and engagement metrics that demonstrate satisfaction. Discuss how you would measure success and take corrective actions as necessary.

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DocuSign, headquartered in San Francisco, is an American company that allows organizations to manage electronic agreements with electronic signatures across various types of devices.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Empathetic
Collaboration over Competition
Growth & Learning
Rise from Within
Work/Life Harmony
BENEFITS & PERKS
Maternity Leave
Paternity Leave
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Paid Holidays
Paid Time-Off
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Full-time, hybrid
DATE POSTED
December 11, 2024

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