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Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing

About the TeamDoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.About the RoleAs a Senior Manager, you will play a critical role in shaping and executing the strategy to re-engage lapsed customers, make DoorDash more affordable for our users, and find product market fit across some of our more nascent bets. Your focus will be on driving efforts to win back customers who have churned, with the ultimate goal of converting them into loyal, long-term users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions that enhance the affordability and appeal of the platform.You’re excited about this opportunity because you will…• Operate as a general manager within marketing, setting the vision, goals, and strategies across both resurrection and affordability work streams.• Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.• Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization• Develop the consumer re-engagement strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach• Serve as the “hub” of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels• Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns• Track primary metrics across functions, reporting progress out to org and senior leaders• Stay current on marketing best practices, cultural trends and competitive landscapeWe’re excited about you because…You have:• 8-10+ years of professional experience in marketing in a corporate or startup environment• Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel• The ability to connect with people, build relationships and influence without authority• A strategic, business-mind; you find trends in the data and look to gather audience first insights• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways• An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.• A track record of driving and measuring business success through marketing• Bachelor’s degree required; MBA preferred• 2+ years of people leadership experienceWe expect this position to be filled by 1/7/2025.Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC OnlyWe use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: CoveyCompensationThe successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.To learn more about our benefits, visit our careers page here.The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.$119,000—$175,000 USDAbout DoorDashAt DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and InclusionWe’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.If you need any accommodations, please inform your recruiting contact upon initial connection.
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What You Should Know About Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing, DoorDash

At DoorDash, we are on a mission to grow and empower local economies, and we’re looking for a passionate and experienced Senior Manager of Consumer Integrated Marketing specializing in Growth and Product Marketing to join our dynamic team in New York, NY. In this exciting role, you will sit at the intersection of growth initiatives and brand strategy, creating and executing integrated marketing campaigns that re-engage lapsed customers and enhance the overall value of our platform. With 8-10 years of marketing expertise, your primary focus will be to devise innovative strategies that make DoorDash more affordable and appealing, ultimately converting churned users into loyal customers. You will act as a general manager within marketing, collaborating across various teams like Brand, Creative, and Performance Marketing to bring your vision to life through impactful campaigns. You’ll relish the opportunity to work on both new initiatives and major projects, driving substantial impact across our organization. With a data-driven mindset, you'll track key metrics and report progress to senior leadership while staying attuned to industry trends and best practices. If you thrive on creativity, collaboration, and the desire to make a difference in local communities, we invite you to explore this fantastic opportunity with DoorDash, where your insights and strategies will directly contribute to our mission.

Frequently Asked Questions (FAQs) for Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing Role at DoorDash
What responsibilities does the Senior Manager, Consumer Integrated Marketing at DoorDash have?

As the Senior Manager of Consumer Integrated Marketing at DoorDash, your responsibilities will include developing integrated marketing strategies aimed at re-engaging lapsed customers, improving affordability, and identifying product-market fit. You will collaborate across various teams, track key metrics, and serve as a voice for consumer insights within the marketing organization.

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What skills are necessary for the Senior Manager, Consumer Integrated Marketing position at DoorDash?

Candidates for the Senior Manager, Consumer Integrated Marketing role at DoorDash should have strong marketing acumen, including fluency in marketing principles across various segments of the funnel. Additionally, leadership experience, excellent communication skills, a strategic mindset, and the ability to analyze data to drive insights are essential for the role.

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What is the expected salary range for the Senior Manager, Consumer Integrated Marketing role at DoorDash?

The salary for the Senior Manager, Consumer Integrated Marketing position at DoorDash ranges from $119,000 to $175,000 USD, depending on factors such as skills, experience, qualifications, and geographical location.

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What qualifications are required for the Senior Manager, Consumer Integrated Marketing role at DoorDash?

To qualify for the Senior Manager, Consumer Integrated Marketing position at DoorDash, applicants should have 8-10+ years of professional marketing experience, preferably in corporate or startup settings. A bachelor's degree is required, and an MBA is preferred. It is also important to have at least 2 years of leadership experience.

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How can one excel as a Senior Manager, Consumer Integrated Marketing at DoorDash?

To excel as a Senior Manager, Consumer Integrated Marketing at DoorDash, focus on developing innovative and data-driven marketing strategies, fostering strong relationships across teams, and maintaining a keen understanding of consumer behaviors and market trends. Creativity and an extraordinary bias for action will also set you apart.

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Common Interview Questions for Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing
Can you describe your approach to re-engaging lapsed customers?

When answering this question, highlight your experience with customer segmentation, analyzing data to identify churn reasons, and developing targeted marketing campaigns focused on offering value and incentives to draw back customers.

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How do you measure the success of your marketing campaigns?

Discuss the key performance indicators (KPIs) you use to assess marketing success, such as customer acquisition cost, return on investment, engagement metrics, and conversion rates, showcasing your analytical and strategic skills.

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What experience do you have with cross-functional team collaboration?

Provide examples of past projects where collaboration was key to success, detailing how you communicated, shared insights, and aligned goals with other teams to achieve a common objective.

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How do you stay updated on marketing trends and best practices?

Show your commitment to continuous learning by mentioning industry publications, webinars, professional networks, and organizations you engage with to stay on top of emerging marketing trends and technologies.

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Describe a time you used data analytics to inform a marketing strategy.

Use a specific example where you gathered data insights that led to significant changes in your marketing strategy or campaign, illustrating your ability to drive results through data-driven decision-making.

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What strategies would you implement to make DoorDash more affordable for its users?

In your response, brainstorm actionable ideas focused on promotional initiatives, loyalty rewards, pricing strategies, or partnerships that would enhance affordability and attract customer interest.

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How do you prioritize multiple marketing initiatives and projects?

Explain your process for determining project importance based on factors like impact potential, resource availability, and alignment with business goals, illustrating your organizational skills.

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How would you handle a campaign that is not performing as expected?

Discuss your problem-solving skills and ability to pivot by analyzing performance metrics to diagnose issues, followed by adjustments in strategy or execution to improve results.

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What role do you see content marketing playing in consumer re-engagement?

Articulate the importance of tailored content marketing strategies in addressing customer pain points, delivering value, and fostering long-term engagement, demonstrating your understanding of consumer psychology.

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Why do you want to work as a Senior Manager in Marketing at DoorDash?

Share your passion for DoorDash’s mission, your admiration for its innovative marketing efforts, and how your expertise aligns with the company’s goals of empowering local economies through enhanced customer experiences.

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At DoorDash, we’re working to empower local communities and in turn, creating new ways for people to earn, work, and thrive. We believe in delivering good by connecting people and possibility.

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DATE POSTED
December 8, 2024

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