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Senior Product Designer, Onboarding & Activation - job 1 of 2

About The TeamDoorDash is a growth engine for the local economy, and the Merchant Onboarding & Activation team is responsible for the first step in every merchant’s journey to be a part of that growth. This team is dedicated to empowering merchants with a seamless path to sign, activate, and be successful from day one. Every merchant (from restaurants to grocery stores to flower shops) must be able to sign up for DoorDash easily, whether through self-serve flows, Sales-assisted flows, or via integrations with POS providers. Once on DoorDash, this team ensures that merchants are set up to be successful through education and best practices. We believe that if we fulfill our mission, merchants will understand the value of DoorDash, onboard instantly, and be well on their way to taking orders and growing their business.About The RoleAs the Senior Product Designer for Merchant Onboarding & Activation, you’ll define the user experience for merchants to discover DoorDash, onboard, and set themselves up for success. You’ll be responsible for influencing the strategic direction of the team, and will be involved in the entire product development process from research to creating visions to iterating on experiences for launch. Your success requires being able to navigate low- and high-altitude work simultaneously, balancing short-term tactical experiments with long-term strategic bets. You’ll need to be passionate about helping merchants succeed, as you’ll be expected to drive design strategy with sometimes ambiguous starting points, using data, running experiments, and building business cases to influence the roadmap of the team.You will report to the Director of Design, Merchant Success & Experience. This role is hybrid, with some time in-office and some time remote from one of our design hubs.You're excited about this opportunity because you will…• Lead the user experience of products end-to-end, including contributing to product strategy, running design sprints, creating visions, and establishing frameworks.• Explore complex, ambiguous problem spaces, working with your team to understand the opportunity, and then chart a path forward.• Push the creative boundaries of our merchant experiences with your design explorations through wireframes, prototypes, and high-fidelity visual design.• Help merchants grow their businesses and improve the lives of millions of DoorDash customers every day.• Design and ship high-quality product experiences.We're excited about you because…• You have 6+ years of work experience• You distill complexity into intuitive experiences, considering every facet of the user journey.• You're strategic. Using research, you balance user and business needs to achieve strong solutions, and envision the future you wish to create.• You're a craftsperson. You care about elevating the experience, and sweat the details, pushing the boundaries of quality.• You communicate complex topics in a concise way to stakeholders at all levels of the organization.• You love to leverage quantitative data to form hypotheses that guide your design decisions.• Bonus: You have service design experience, or have worked with Sales teams to collaboratively build products.Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC OnlyWe use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: CoveyCompensationThe successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.To learn more about our benefits, visit our careers page here.The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.I4$107,400—$158,000 USDI5$129,200—$190,000 USDI6$155,000—$228,000 USDAbout DoorDashAt DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.Our Commitment to Diversity and InclusionWe’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.If you need any accommodations, please inform your recruiting contact upon initial connection.
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What You Should Know About Senior Product Designer, Onboarding & Activation, DoorDash

Are you ready to take on an exciting challenge at DoorDash as a Senior Product Designer, focusing on Onboarding & Activation? Join our vibrant team in New York, NY, where we empower local businesses to thrive! As a key player in the Merchant Onboarding & Activation team, you'll design intuitive user experiences that help merchants easily discover and sign up for DoorDash. This is your chance to influence product strategy from the ground up. You'll collaborate closely with others in the product development process, crafting everything from initial research to stunning high-fidelity designs. Your role is a mix of both high-level strategy and hands-on design work, ensuring that every merchant's transition onto DoorDash is seamless and successful. Your creativity will shine as you explore user experiences through wireframes and prototypes, all while delivering the quality and detail DoorDash prides itself on. With a passion for merchant success, you’ll use data to drive your design decisions, balancing user needs with business goals. If you have over 6 years of design experience and a knack for making complex journeys more intuitive, we’d love to welcome you on board to help us redefine the merchant experience!

Frequently Asked Questions (FAQs) for Senior Product Designer, Onboarding & Activation Role at DoorDash
What are the primary responsibilities of the Senior Product Designer, Onboarding & Activation at DoorDash?

As a Senior Product Designer at DoorDash, your responsibilities will include defining the user experience for merchant onboarding and activation. This means leading the design of end-to-end product experiences, running design sprints, exploring complex problem spaces, and creating high-quality wireframes and prototypes. You’ll be a crucial part in shaping the strategic direction of the team while ensuring that merchants can easily sign up and succeed on our platform.

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What qualifications do I need to apply for the Senior Product Designer position at DoorDash?

To be a strong candidate for the Senior Product Designer role at DoorDash, you'll need at least 6 years of experience in product design. It's crucial that you have a demonstrated ability to distill complexity into intuitive user experiences while considering all aspects of the user journey. A strategic mindset is key, along with skills in communicating effectively with various stakeholders. Experience with service design and collaboration with sales teams is a bonus that can set you apart!

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How does the design process work for the Senior Product Designer at DoorDash?

At DoorDash, the design process for the Senior Product Designer involves a comprehensive approach starting from research to implementation. You’ll be engaged in user research to understand merchant needs, which will inform your design strategy. Using that data, you’ll conduct design sprints to create and iterate your concepts through wireframes and prototypes. As you work closely with cross-functional teams, you'll balance immediate tactical experiments with long-term strategic projects aimed at enhancing the user experience.

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What traits make someone successful as a Senior Product Designer at DoorDash?

Success for a Senior Product Designer at DoorDash hinges on a blend of creativity and strategy. The ideal candidate will be detail-oriented, with a strong passion for enhancing both user journey and business outcomes. The ability to communicate complex concepts simply and effectively to diverse stakeholders is essential. Moreover, leveraging data to guide design decisions and a willingness to explore ambiguous problems will also be vital for driving impactful results.

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What kind of team environment can I expect at DoorDash in the Senior Product Designer role?

You can expect a collaborative and dynamic team environment at DoorDash as a Senior Product Designer. The Merchant Onboarding & Activation team values input from all members, encouraging innovation and creativity. You'll work alongside passionate individuals who are equally dedicated to enhancing the merchant experience. As part of a hybrid model, you'll have the flexibility to work remotely while still enjoying the camaraderie of in-office collaboration.

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Common Interview Questions for Senior Product Designer, Onboarding & Activation
Can you describe your design process and how it applies to the role of Senior Product Designer?

When answering this question, start by mentioning how you initiate design by gathering user research and defining the problem. Explain how you create user personas and user journey maps to visualize the experience. Then, discuss the importance of sketching, wireframing, and prototyping. Finally, emphasize how you iterate based on user testing feedback, showcasing your adaptability and commitment to user-centered design.

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How do you ensure that your designs meet both user needs and business goals?

You can respond by discussing your approach to balancing user needs with business requirements. Highlight the importance of research in identifying key user pain points and preferences, then explain how you align these insights with business objectives. Talk about how you leverage data analytics to support design decisions and regularly collaborate with stakeholders to iterate on your designs based on real-world feedback.

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Describe a challenging design problem you faced and how you approached it.

Share a specific example of a design challenge, detailing the context and constraints you faced. Discuss the steps you took, including how you gathered insights from users, the brainstorming sessions you held with your team, and your thought process for navigating ambiguity. Illustrate your creative solution and conclude with the positive impact it had on users or business outcomes, reinforcing your problem-solving capabilities.

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What tools do you use for prototyping and why?

When discussing prototyping tools, mention popular design tools like Figma, Sketch, or Adobe XD. Explain how each tool aids in creating interactive designs that allow for user testing and feedback. Elaborate on how these tools help you communicate ideas clearly with developers and stakeholders. Make sure to highlight your adaptability and willingness to learn new tools as the design landscape evolves.

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How do you stay current with design trends and incorporate them into your work?

You can approach this question by explaining your commitment to continuous learning through various channels such as design blogs, webinars, and workshops. Mention specific resources where you keep tabs on trends, like Dribbble or Behance. Describe how you evaluate trends critically and selectively incorporate relevant ones into your designs, ensuring they align with the user experience goals and brand identity.

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Can you give an example of how you have collaborated with cross-functional teams?

In your answer, share a specific scenario where you worked closely with product managers and developers. Discuss how effective communication was key to aligning everyone’s vision, and how regular check-ins and collaborative tools facilitated the process. Highlight the significance of this teamwork in delivering a successful product, emphasizing your adaptability to different perspectives and departmental goals.

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What methods do you use for user testing and gathering feedback on your designs?

When answering, describe methods such as usability testing, A/B testing, or user interviews. Detail how you structure these sessions to gather qualitative data, and how you analyze feedback to inform your design iterations. Highlight your commitment to user-centered design by mentioning how feedback helps in refining experiences before the final rollout.

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How do you prioritize your design projects and manage your time effectively?

Address this question by discussing your approach to prioritization using frameworks like triangulation of user needs, business goals, and technical feasibility. Explain how you use project management tools, such as Trello or Asana, to stay organized and track progress. Share anecdotes about how you juggled multiple projects while maintaining quality, showcasing your effectiveness in time management.

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What are your thoughts on accessibility in design and how do you implement it?

When discussing accessibility, emphasize its importance in creating equitable experiences for all users. Talk about specific accessibility guidelines you follow, such as WCAG standards, and explain how you implement features like keyboard navigation, color contrast checks, and alt text for images. Share examples from your past work where you ensured accessibility was a key design consideration.

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Why do you want to work for DoorDash as a Senior Product Designer?

In your response, reflect on how impactful and innovative DoorDash is within the local economy and its commitment to supporting merchants. Share your excitement for the opportunity to create meaningful experiences that directly influence merchant success. Highlight your alignment with DoorDash’s mission and values, showing your enthusiasm for becoming part of a team that fosters growth and innovation.

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At DoorDash, we’re working to empower local communities and in turn, creating new ways for people to earn, work, and thrive. We believe in delivering good by connecting people and possibility.

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Full-time, hybrid
DATE POSTED
December 6, 2024

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