Head of Marketing
DoubleZero is looking for a highly talented CMO or VP of Marketing to join our team and lead our marketing and growth efforts as we support the launch of the DoubleZero protocol.
KEY AREAS OF RESPONSIBILITY
Leadership / Team. Build the marketing function at DoubleZero from the ground up. You will have ownership over every aspect of marketing and brand, including building a team as appropriate.
Product Marketing. Oversee and coordinate marketing for the DoubleZero protocol, which is a framework for decentralizing high-performance bandwidth contribution and consumption within blockchain ecosystems. The protocol will resonate with many audiences, but two of the most important are bandwidth contributors and validators.
Branding: The protocol must position itself to appeal to its target user base and its many communities. Creating clear, compelling messages with a set brand strategy for each target group is critical.
Own and refine content strategy. Develop visually crisp and easy-to-understand marketing content—press releases, blogs, emails, video, websites, and landing pages—that will illuminate the value of DoubleZero to participants.
Public Relations. Develop proactive public relations programs, plans, and editorial calendars. Build and maintain a strong network of key media relationships.
Events. Events are vital in the industry. Oversee this critical function for all KPIs—cost, productivity, attendance, sponsorship alignment, venues, and content.
Speaking / external visibility. Identify speaking and presentation opportunities. Create the content, prep team members, and ensure a consistent and compelling brand voice reaches the market.
Social. Manage the brand's social presence across all channels, especially X/Twitter.
Website / Blog / Social Channels / Whitepapers: Own the website, blog, and community channels.
Manage external resources. Select and manage vendors and contractors across multiple disciplines, including website developers, graphic design, public relations, advertising, freelance writers, tradeshow partners, etc.
QUALIFICATIONS
5-10 years of total marketing experience
3+ years of team leadership experience
2+ years of crypto marketing experience
Ability to deal with ambiguity; can bring structure and focus to complex questions
Ability to prioritize appropriately and meet deadlines in high-pressure environments
Strong analytical, problem-solving, and presentation skills
Comfort with technical enterprise products and structured finance products
PERSONAL ATTRIBUTES
An early-stage marketing expert - you have the experience and intuition to super-charge our marketing execution.
A crypto or decentralized system enthusiast - you understand the potential of the technology for solving some of the world's most vexing problems.
You are a great communicator with excellent written and verbal communication skills and attention to detail.
An independent problem-solver - you can understand what’s most important quickly and proactively build solutions.
A scrappy team player with a high degree of ownership – you thrive in early-stage environments with lots of moving parts, priorities, roles, and responsibilities.
ABOUT DOUBLEZERO
DoubleZero is a decentralized, permissionless network protocol designed to revolutionize data transmission for distributed systems like blockchain. By aggregating underutilized private fiber links, DoubleZero enables unprecedented levels of bandwidth and reduced latency across blockchain, gaming, content delivery, and enterprise applications. The protocol allows contributors to monetize spare capacity while creating a dynamic, expansive network that seamlessly filters traffic, verifies transactions, and routes data through optimized, low-latency paths. Governed by smart contracts, DoubleZero transforms disconnected network links into a robust, interconnected system that increases performance, reduces communication bottlenecks, and provides a flexible, transparent alternative to traditional internet infrastructure.
At its core, DoubleZero's mission is simple yet transformative: increase bandwidth and reduce latency to unlock new possibilities for distributed systems worldwide.
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Are you ready to take on the challenge of leading the marketing efforts at DoubleZero as our Head of Marketing? We're on the lookout for a dynamic and innovative CMO or VP of Marketing to shape and grow our brand as we introduce the groundbreaking DoubleZero protocol to the world. This role is not just about managing a team; it’s about building the marketing function from the ground up! You'll have complete ownership over our marketing strategy, including product marketing, branding, content creation, and public relations, all while ensuring we resonate with our diverse audience of bandwidth contributors and validators. Your creative vision will drive our messaging and help position DoubleZero as a leader in the decentralized internet landscape. You'll oversee everything from polished press releases to engaging social media content, while also managing external relationships with vendors and media. Your analytical skills and problem-solving mindset will shine as you evaluate event KPIs and optimize our marketing performance. With 5-10 years of marketing experience and a passion for crypto technologies, you’re ready to dive into this fast-paced environment. If you're an independent thinker and scrappy team player who thrives on building from scratch, then we can't wait to hear from you! Join us in revolutionizing data transmission and unlocking the full potential of distributed systems worldwide, all while making a lasting impact in this disruptive industry.
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