Job details

CMO/VP of Marketing

DoubleZero is looking for a highly talented CMO or VP of Marketing to join our team and lead our marketing and growth efforts as we support the launch of the DoubleZero protocol.

KEY AREAS OF RESPONSIBILITY

Leadership / Team. Build the marketing function at DoubleZero from the ground up. You will have ownership over every aspect of marketing and brand, including building a team as appropriate.
Product Marketing. Oversee and coordinate marketing for the DoubleZero protocol, which is a framework for decentralizing high-performance bandwidth contribution and consumption within blockchain ecosystems. The protocol will resonate with many audiences, but two of the most important are bandwidth contributors and validators.
Branding: The protocol must position itself to appeal to its target user base and its many communities. Creating clear, compelling messages with a set brand strategy for each target group is critical.
Own and refine content strategy. Develop visually crisp and easy-to-understand marketing content—press releases, blogs, emails, video, websites, and landing pages—that will illuminate the value of DoubleZero to participants.
Public Relations. Develop proactive public relations programs, plans, and editorial calendars. Build and maintain a strong network of key media relationships.
Events. Events are vital in the industry. Oversee this critical function for all KPIs—cost, productivity, attendance, sponsorship alignment, venues, and content.
Speaking / external visibility. Identify speaking and presentation opportunities. Create the content, prep team members, and ensure a consistent and compelling brand voice reaches the market.
Social. Manage the brand's social presence across all channels, especially X/Twitter.
Website / Blog / Social Channels / Whitepapers: Own the website, blog, and community channels.
Manage external resources. Select and manage vendors and contractors across multiple disciplines, including website developers, graphic design, public relations, advertising, freelance writers, tradeshow partners, etc.

QUALIFICATIONS

5-10 years of total marketing experience
3+ years of team leadership experience
2+ years of crypto marketing experience
Ability to deal with ambiguity; can bring structure and focus to complex questions
Ability to prioritize appropriately and meet deadlines in high-pressure environments
Strong analytical, problem-solving, and presentation skills
Comfort with technical enterprise products and structured finance products

PERSONAL ATTRIBUTES

An early-stage marketing expert - you have the experience and intuition to super-charge our marketing execution.
A crypto or decentralized system enthusiast - you understand the potential of the technology for solving some of the world's most vexing problems.
You are a great communicator with excellent written and verbal communication skills and attention to detail.
An independent problem-solver - you can understand what’s most important quickly and proactively build solutions.
A scrappy team player with a high degree of ownership – you thrive in early-stage environments with lots of moving parts, priorities, roles, and responsibilities.

Average salary estimate

$0 / YEARLY (est.)

min

max

$0K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About CMO/VP of Marketing, DoubleZero

DoubleZero is on the lookout for a dynamic CMO or VP of Marketing to step into a crucial role where innovation and strategy converge! As we gear up for the launch of the DoubleZero protocol, this position offers an amazing opportunity to build our marketing function right from the ground up. You'll have full ownership of our marketing efforts, shaping everything from product marketing to our brand’s public persona. Your role will involve overseeing marketing for the DoubleZero protocol, which is designed to decentralize high-performance bandwidth across blockchain ecosystems. It’s essential that you create compelling narratives tailored for our diverse audiences, including bandwidth contributors and validators. You’ll be responsible for crafting sharp marketing content like press releases, blogs, and videos that highlight DoubleZero’s value. Additionally, your leadership will be pivotal in managing public relations, events, and social media presence, ensuring that our brand resonates across multiple channels. As a marketing maven with a passion for crypto, you'll need to navigate ambiguity with ease and prioritize tasks in fast-paced, high-pressure scenarios. Join us in giving voice to a revolutionary protocol, and let your marketing expertise shine in an exhilarating industry!

Frequently Asked Questions (FAQs) for CMO/VP of Marketing Role at DoubleZero

What qualifications do I need to apply for the CMO/VP of Marketing position at DoubleZero?

To be considered for the CMO/VP of Marketing role at DoubleZero, applicants should have 5-10 years of total marketing experience, with at least 3 years in team leadership and 2 years specifically related to crypto marketing. Proficiency in problem-solving, presentation skills, and the ability to manage multiple priorities in dynamic environments are also important.