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Junior B2B Digital Marketing Specialist

We are seeking an enthusiastic and motivated B2B Marketing Specialist to join our Marketing team. In this role, you will support the development and execution of marketing strategies aimed at acquiring and retaining business clients through digital channels, but not only.

Key Responsibilities

B2B Lead Generation & Marketing

  • Assist in managing and optimizing digital marketing campaigns (e.g., email marketing, LinkedIn campaigns, SEO strategies).
  • Support the creation and publication of engaging content tailored to B2B audiences (blogs, white papers, social media posts).
  • Conduct market research and competitor analysis to identify trends, insights, and opportunities.
  • Analyze campaign performance and prepare reports on key metrics (traffic, engagement, conversions).
  • Collaborate with sales and product teams to align marketing activities with business objectives.

Events & Customer Engagement

  • Planning and organization of physical and digital events for customer retention and networking with potential partners.
  • Project management activities for side projects (ie. Podcast) dedicated to consolidating and developing the relationship with acquired customers.
  • Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related fields.
  • Strong interest in digital marketing, particularly within a B2B context.
  • Basic knowledge of digital marketing tools (Google Analytics, HubSpot, LinkedIn Ads) is a plus.
  • Excellent communication and writing skills in English (additional languages are a bonus).
  • Analytical mindset, attention to detail, and a proactive attitude.
  • Practical experience in a dynamic and innovative environment.
  • Mentorship from experienced professionals in B2B digital marketing.
  • Opportunity to make a direct impact on real-world marketing campaigns.
  • Flexible working environment and the possibility of hybrid work.

Join our team and kick-start your career in B2B digital marketing!

Average salary estimate

$50000 / YEARLY (est.)
min
max
$40000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Junior B2B Digital Marketing Specialist, DSCOVR

Are you ready to launch your career as a Junior B2B Digital Marketing Specialist with us? We're excited to welcome a driven and energetic individual to our dynamic Marketing team. In this entry-level position, you’ll play a key role in supporting our marketing strategies designed to attract and retain business clients. Your journey will include managing and optimizing digital marketing campaigns, which may encompass everything from email marketing and LinkedIn outreach to honing our SEO techniques. You’ll have the chance to create compelling content that resonates with B2B audiences, such as blogs and white papers, while also diving into market research to uncover insights that help guide our strategies. If you have a knack for analyzing campaign performance, you’ll be crucial in preparing reports on key metrics that spotlight our progress. But it doesn’t stop there! You’ll also get involved in planning engaging events and managing exciting side projects like podcasts that strengthen our relationships with clients. If you’re currently pursuing or have recently completed a degree in Marketing, Communications, or a related field, and are passionate about digital marketing, we want to hear from you! Strong communication skills and a proactive attitude will set you apart. We're not just offering a job; we're providing mentorship from seasoned professionals and an opportunity to make a tangible impact. Enjoy the flexibility of a hybrid work environment as you kick-start your career in B2B digital marketing!

Frequently Asked Questions (FAQs) for Junior B2B Digital Marketing Specialist Role at DSCOVR
What are the responsibilities of a Junior B2B Digital Marketing Specialist at our company?

As a Junior B2B Digital Marketing Specialist, your primary responsibilities will include optimizing digital marketing campaigns, creating engaging B2B content, conducting market research and competitor analysis, and collaborating with sales and product teams to align marketing activities with business goals. You'll also analyze campaign performance and help in organizing events for customer engagement.

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What qualifications do I need to apply for the Junior B2B Digital Marketing Specialist position?

To apply for the Junior B2B Digital Marketing Specialist position, you should be currently pursuing or have recently completed a degree in Marketing, Communications, Business, or a related field. Familiarity with digital marketing tools like Google Analytics and HubSpot is beneficial, and a strong interest in B2B digital marketing is essential!

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What digital marketing tools should I be familiar with for the Junior B2B Digital Marketing Specialist role?

For the Junior B2B Digital Marketing Specialist position, basic knowledge of digital marketing tools such as Google Analytics for performance tracking, HubSpot for email campaigns, and LinkedIn Ads for B2B outreach is a plus. Our team will support you in gaining more experience with these platforms.

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Is there mentorship available for the Junior B2B Digital Marketing Specialist?

Absolutely! As a Junior B2B Digital Marketing Specialist, you will receive mentorship from our experienced professionals in the field. This guidance will help you develop your skills and further your career in B2B digital marketing.

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What is the work environment like for a Junior B2B Digital Marketing Specialist?

The work environment for a Junior B2B Digital Marketing Specialist is flexible and supportive, with options for hybrid work. You'll be part of a collaborative team that values innovation and creativity, which allows for a dynamic and enjoyable workplace.

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Common Interview Questions for Junior B2B Digital Marketing Specialist
How do you prioritize tasks as a Junior B2B Digital Marketing Specialist?

When prioritizing tasks, I focus on deadlines, campaign goals, and the impact on business objectives. I use tools like project management software to keep track of my tasks and ensure that I allocate sufficient time for high-priority projects.

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Can you describe your experience with digital marketing campaigns?

While I may not have extensive professional experience yet, I have completed relevant coursework and internships where I assisted with crafting digital marketing campaigns. I’m eager to apply what I’ve learned in a practical setting as a Junior B2B Digital Marketing Specialist.

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What B2B content have you created in the past?

In previous projects, I’ve created blog posts and social media content specifically tailored for B2B audiences. I always focus on delivering value and insights that resonate with business clients.

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How do you stay updated with digital marketing trends?

I regularly follow reputable marketing blogs, participate in webinars, and engage in online communities related to digital marketing to keep my knowledge fresh and updated, which I believe is essential for a Junior B2B Digital Marketing Specialist.

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What would you do if a marketing campaign underperformed?

If a campaign underperformed, I would analyze the data to identify what went wrong, consult with the team for insights, and make necessary adjustments. Continuous improvement is key in digital marketing.

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Which digital marketing tools are you familiar with?

I have experience with Google Analytics for analyzing website traffic and HubSpot for email marketing. I'm motivated to enhance my skills with other tools such as LinkedIn Ads and SEO optimization platforms.

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How do you measure the success of a digital marketing campaign?

Success can be measured through various key metrics, including traffic, engagement, and conversion rates. I focus on setting clear goals at the campaign's outset to better gauge success upon completion.

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What role does market research play in B2B digital marketing?

Market research is crucial, as it helps identify customer needs, market trends, and competitive positioning. It informs our marketing strategies and enables us to create targeted campaigns that resonate with potential clients.

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How do you handle feedback and criticism regarding your work?

I view feedback as an opportunity for growth. I take note of constructive criticism and use it to improve my skills and work. Open communication is vital, and I’m always eager to learn from my experiences.

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Why are you interested in the Junior B2B Digital Marketing Specialist position?

I'm drawn to this position because it perfectly aligns with my passion for digital marketing and my eagerness to work within the B2B sector. I’m excited about the opportunity to learn from industry experts and contribute to impactful marketing initiatives.

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Dscovr is an ecosystem of online communities that are based on outdoor interests and passions like nature, biking, motoring, trekking, among others. These online communities, by virtue of their niche user base and community specific tools, foster ...

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Full-time, hybrid
DATE POSTED
March 28, 2025

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