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Senior Brand Manager, Ad Producer

Hi, we’re DuckDuckGo, the Internet privacy company for everyone who wants to take back their privacy now. For over a decade, we've been building our all-in-one product, developing new privacy technology, and working with policymakers to make online privacy simple and accessible for all.

Our browsers and extensions have been downloaded over 250 million times with our built-in private search engine, which has delivered over 100 billion searches and is the 2nd largest search engine on mobile in the United States and 17 other countries, including the United Kingdom, Canada, Australia, Germany, Poland, and Spain. Our private search engine is also 3rd in market share in the U.S. and over 20 major markets. Oh, and we've been profitable since 2014, with annual revenue exceeding $100 million!

The DuckDuckGo browser’s uniquely comprehensive privacy protections are used by tens of millions of people to protect their everyday online activities on Mac, Windows, iOS, and Android, from searching to browsing, emailing, and more. We also offer Privacy Pro, a three-in-one subscription service that includes a VPN, Personal Information Removal, and Identity Theft Restoration.

We’re looking for a Senior Ad Producer to help shape our all-in-one privacy solution and join our mission to show the world that protecting your privacy online can be simple.

The Opportunity

In this role, you will manage the development and production of ads across a diverse portfolio of advertising channels, including TV, online video, radio, billboards, and more, as we grow DuckDuckGo into the world's most recognized and trusted all-in-one privacy solution. You'll transform high-level concepts into diverse, compelling content that connects with audiences across various platforms. The role also offers the opportunity to collaborate with remote colleagues across DuckDuckGo's various functional teams and to leverage and manage several external vendors.

What You Will Bring to DuckDuckGo

  • Ability to lead and collaborate on high-impact and complex projects from proposal through post-mortem.

  • Skills to wrangle vague problems, propose innovative solutions, and execute them with a strong focus on metrics.

  • 7+ years experience shepherding the development of ad campaigns and leading large-scale productions.

  • Demonstrable experience with video and static content for TV and major digital platforms (YouTube, Instagram, Facebook, TikTok etc.).

  • An experimental mindset and proven ability to leverage pre-market testing methodologies to inform ad development and production decisions.

  • Entrepreneurial attitude — continually questions assumptions and leverages out-of-the-box thinking.

  • Experience working with legal and business development teams to negotiate development/production and deals. Strong interpersonal skills.

  • Strong written and verbal communication skills.

How We Will Support You

Our core values -- build trust, question assumptions, and validate direction -- underpin how we work day-to-day and the support we give our team members. We strive to empower our team members to be self-directed and self-motivated in their work.

  • Remote First, Always: We've always been a fully distributed company with team members all over the world. We trust you to get your work done wherever, and whenever.

  • Commitment to Personal Growth: Every team member has an annual budget of $1,250 USD to invest in their professional development. Every team member also has a dedicated Career Advisor, who serves as a guide to help you develop your strengths, identify your motivations, and understand your opportunities for growth.

  • Leadership: We have many different types of leaders and possible combinations of leadership roles, so you can grow your career in a way that aligns best with your personal goals. You can seek additional leadership roles by being directly responsible for projects, taking ownership of areas of the company, developing and maintaining internal processes, or pursuing advisory roles.

  • Work/Life Balance: Team members have the freedom and flexibility to organize their own work schedules. We want you to thrive both in and out of the office. We trust you to use good judgment and take the time off that you need to bring your best self to work.

We also offer paid parental leave, a co-working stipend, office setup reimbursement, and a wellness stipend. More support resources can be found in our Team Member Support Guide, which explains how we make your well-being a priority.

For more information on how we collaborate worldwide, from leadership in our relatively flat organization to start-to-finish ownership, check out DuckDuckGo Culture: How We Work.

Compensation

Annual compensation for this role is $178,500 USD plus stock options. Compensation is the same within a professional level, regardless of geographic location or functional area, and the compensation for each professional level is transparent across the organization.

Hiring Process

Hiring works best when it's a two-way street. Learn how we help you get to know DuckDuckGo and envision your future role here. Find out more about how we hire.

Diversity, Equity, and Inclusion

DuckDuckGo provides equal work opportunities to all team members and applicants, and it prohibits discrimination and harassment of any type on the basis of race, color, ethnicity, caste, religion, age, sex (including pregnancy), national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by our policies or federal, state, or local laws.

We want to ensure that our hiring process is accessible. If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@duckduckgo.com to let us know the nature of your request.

If you think you might thrive in this environment, we would love to hear from you.

Please note that:

  • Sometimes we meet up! Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days). While extenuating circumstances may impact attendance, everyone is strongly encouraged to attend.

  • While we offer a flexible work arrangement with no core hours, expect an average full-time commitment of 40 hours per week.

  • A successful candidate will be subject to a background check and must receive satisfactory results of the same, as a condition of joining the team.

  • By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

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What You Should Know About Senior Brand Manager, Ad Producer, DuckDuckGo

At DuckDuckGo, we're on a mission to make the internet a safer place for everyone, and we’re seeking a passionate and creative Senior Brand Manager, Ad Producer to join our dynamic team! As one of the leading privacy companies worldwide, we believe in making online privacy simple and accessible. In this role, you'll be at the helm of developing and producing captivating ads that span a wide array of channels, including TV, online video, radio, and billboards. Your creative touch will bring compelling content to life that resonates with audiences while showcasing our unique offerings. With over 7 years in ad campaign development, you will transform high-level concepts into engaging narratives that effectively communicate our commitment to protecting user privacy. Working closely with remote colleagues from various teams, you will also have the opportunity to collaborate with external vendors to manage video and static content across major platforms such as YouTube and TikTok. Our collaborative and remote-first culture means you’ll have the flexibility to thrive both personally and professionally, with the support of our dedicated resources for your growth. If you're ready to shape the future of online privacy with DuckDuckGo and make a meaningful impact, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Brand Manager, Ad Producer Role at DuckDuckGo
What are the responsibilities of a Senior Brand Manager, Ad Producer at DuckDuckGo?

As a Senior Brand Manager, Ad Producer at DuckDuckGo, you'll manage the full-cycle development and execution of advertising campaigns across various platforms. This includes everything from brainstorming creative concepts to overseeing the production process and ensuring that the final product aligns with our brand messaging and values. You'll be responsible for leveraging innovative solutions to meet our advertising goals, collaborating with remote teams, and maintaining relationships with external vendors.

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What qualifications do I need to apply for the Senior Brand Manager, Ad Producer position at DuckDuckGo?

To qualify for the Senior Brand Manager, Ad Producer role at DuckDuckGo, you should possess a minimum of 7 years of experience in leading ad campaigns with demonstrable success. Strong skills in producing video and static content for major digital platforms such as YouTube and Instagram are essential. We also look for an entrepreneurial mindset, excellent communication skills, and experience in negotiating with legal and business development teams.

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How does DuckDuckGo support the professional growth of its Senior Brand Manager, Ad Producer?

DuckDuckGo prioritizes professional development for the Senior Brand Manager, Ad Producer role, offering an annual budget of $1,250 for personal growth initiatives. Additionally, you will be paired with a dedicated Career Advisor to guide your career trajectory, strengths, and development opportunities. We're committed to empowering our team members to flourish in their roles.

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What is the work culture like for a Senior Brand Manager, Ad Producer at DuckDuckGo?

The culture at DuckDuckGo is remote-first and highly collaborative. As a Senior Brand Manager, Ad Producer, you will operate in an environment where self-direction and motivation are encouraged. With core values that build trust, question assumptions, and validate direction, our workplace fosters a unique balance between professional obligations and personal growth.

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What can I expect regarding compensation for the Senior Brand Manager, Ad Producer role at DuckDuckGo?

The compensation for the Senior Brand Manager, Ad Producer position at DuckDuckGo is competitive, with an annual salary of $178,500 plus stock options. Additionally, our transparent compensation structure ensures fairness across all employees at the same professional level, regardless of their location or functional area.

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Common Interview Questions for Senior Brand Manager, Ad Producer
Can you describe your experience leading ad campaigns?

When answering this question, highlight specific campaigns you have led, including your role in conceptualizing, executing, and evaluating the success of these campaigns. Try to focus on metrics that show the effectiveness of your campaigns, such as engagement rates or increases in brand awareness. Also, mention any innovative strategies you implemented to overcome challenges.

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How do you approach creative brainstorming sessions?

In your response, emphasize the importance of collaboration and open-mindedness in brainstorming sessions. Discuss techniques you use to foster creativity within the team, such as encouraging diverse perspectives, using visual aids, or conducting pre-session research. Share a successful outcome from a past brainstorming session to give concrete evidence of your approach.

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What strategies do you use when working with remote teams?

Share your experience using digital tools for communication and project management, highlighting how they enhance productivity and collaboration. Mention the importance of regular check-ins and clear expectations to keep remote teams aligned. Providing examples of how you’ve successfully navigated challenges can strengthen your answer even further.

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Describe a time you had to adapt your plans due to unforeseen challenges.

When discussing this scenario, focus on your problem-solving skills and how you remain flexible under pressure. Outline the challenge you faced and describe the steps you took to pivot and implement new strategies. Showing a positive outcome will illustrate your ability to turn challenges into opportunities.

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How do you ensure that your ads connect with the intended audience?

Discuss your approach to audience analysis and market research. Emphasize the importance of understanding your audience's motivations, behaviors, and preferences. You can also mention how you leverage data and pre-market testing to refine your ads and ensure they resonate with target audiences.

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What is your process for recognizing and measuring the success of an advertising campaign?

Outline the key performance indicators you typically assess, such as ROI, engagement levels, and conversion rates. Emphasize how you establish benchmarks before a campaign starts and continuously track performance with analytics tools. Providing examples of how you adjusted strategies based on performance will add depth to your answer.

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How do you handle negative feedback on advertising content you produce?

Address how you view feedback as an opportunity for growth and improvement. Explain your process for reassessing the content based on constructive criticism, making changes where necessary, and using feedback to inform future projects. Show enthusiasm for collaborative improvement and the role of audience perspectives.

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What inspired you to apply for the Senior Brand Manager, Ad Producer position at DuckDuckGo?

Here, focus on your alignment with DuckDuckGo's mission and values. Discuss how your experience in privacy-oriented advertising resonates with their vision of protecting users. Sharing a personal anecdote about why privacy matters to you can help humanize your answer and connect with interviewers.

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How do you manage tight deadlines in ad production?

Describe your organizational skills and ability to prioritize tasks effectively. Discuss tools and methods you utilize to stay on track, such as Gantt charts or project management software. Mentioning your experience in delegating responsibilities can also illustrate your leadership qualities.

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What trends do you see impacting the advertising industry in the next few years?

Bring attention to your awareness of current and emerging trends, such as increased focus on privacy, the relevance of personalization, and the significance of social responsibility in branding. Supporting your claims with industry analysis or case studies will exhibit your depth of knowledge and strategic thinking.

Join Rise to see the full answer

DuckDuckGo is an independent American software company headquartered in Paoli, Pennsylvania. The company is private held with a team of passionate people from over 15 counties.

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DATE POSTED
December 19, 2024

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