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Brand Manager Innovation Cakes and Pastries, Chips Ahoy

Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It With Pride.Join our Mission to Lead the Future of Snacking. Make It Possible.Brand Manager, Innovation will be responsible for the end-to-end delivery of Innovation plans across the Chips Ahoy Brand, while also working on new category innovation in Cakes and Pastries. Cakes and Pastries is a strategic growth driver for Mondelez and its long term vision and the BM will have the unique opportunity to set and drive innovation strategy in this new and exciting space. In addition, the BM will deliver innovation under the Chips Ahoy! Brand which is set to become a $1BN brand in the US market with rapid growth in the past several years. The role will focus on defining category strategy and creating future innovation plans for new categories like Cakes and Pastries, as well as for the Chips Ahoy! Brand.How you will contribute:Working across brand and cross-functional teams, you will create an innovation strategy to expand Mondelez beyond Biscuits, and into new spaces like Cakes and Pastries. In addition, you will shape the innovation strategy for the Chips Ahoy! Brand and fill a long term pipeline. Furthermore, you will manage complex and beyond the core innovation projects that will require close partnership with and ability to lead broad cross functional teams.Key Responsibilities• Create category and innovation strategy across Cakes and Pastries, and the Chips Ahoy! Brand• Lead (in collaboration with cross functional partners) critical innovation projects, including commercialization and managing project stage gates• Independent analysis combined with partnership with consumer insights to develop deep understanding of the consumer and category dynamics to inform winning, relevant innovation across channels• Partner with Sales to develop selling stories and present innovation plans to customer teams and customersWhat extra ingredients you will bring:A desire to drive your future and accelerate your career and the following experience and knowledge:• * Leading and influencing teams and managing trade-offs• Communicating effectively, verbally and in writing, and executive presentation skills• Empathy for consumers and ability to turn insights into “wow” experiences with our brands and products• Ability to thrive in and handle ambiguity & fast paced environment• Ability to build and deliver against strict timelines• Ability to lead a cross functional team• Strategic thinking and problem-solving capabilities• Strong business acumen• Analytic and creative thinking skills• Strong communication and interpersonal skills• Strong Excel and PowerPoint skills• Highly organizedNo Relocation support availableBusiness Unit SummaryThe United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour PatchKids confectionery products —are close at hand for our consumers across the country.Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.The anticipated base salary range for this position is $114,500 to $157,475; the exact salary depends on several factors such as experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. (for Band I+ also include… and eligibility to participate in our long-term incentive program). In addition, Mondelez Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the companyNo Relocation support availableBusiness Unit SummaryThe United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.Job TypeRegularBrand & Portfolio ManagementMarketing

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What You Should Know About Brand Manager Innovation Cakes and Pastries, Chips Ahoy, Mondelez International

Are you ready to take your career to the next level as a Brand Manager, Innovation Cakes and Pastries at Chips Ahoy in East Hanover, NJ? Mondelēz International is on a mission to redefine the future of snacking, and we want you to be a part of it! In this dynamic role, you will spearhead end-to-end delivery of innovative plans specifically for the beloved Chips Ahoy brand while exploring exciting new horizons in the Cakes and Pastries category. As a strategic growth driver, you will have the unique opportunity to shape and drive the innovation strategy within this burgeoning space. Imagine crafting future initiatives for a brand on track to become a $1 billion powerhouse in the U.S.! You'll collaborate with a talented team to develop groundbreaking projects, blending analytical insights with consumer understanding to deliver delicious new offerings. Successful candidates will not only manage innovation projects but also work closely with cross-functional teams to ensure streamlined project execution. With a dash of creativity, strategic thinking, and a passion for all things sweet, your day-to-day will involve leading critical innovation initiatives, building persuasive selling narratives, and ultimately enhancing consumer experiences with the Chips Ahoy brand and beyond. If you're excited about making a tangible impact in a fast-paced environment, then this role could be your perfect recipe for success!

Frequently Asked Questions (FAQs) for Brand Manager Innovation Cakes and Pastries, Chips Ahoy Role at Mondelez International
What are the main responsibilities of the Brand Manager, Innovation Cakes and Pastries at Chips Ahoy?

The Brand Manager, Innovation Cakes and Pastries at Chips Ahoy is responsible for the end-to-end delivery of innovation plans for the Chips Ahoy brand as well as the new Cakes and Pastries category. This includes creating and shaping innovation strategy, managing complex projects, analyzing consumer insights, and collaborating with cross-functional teams.

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What qualifications are required for the Brand Manager position at Chips Ahoy?

Candidates for the Brand Manager, Innovation Cakes and Pastries position at Chips Ahoy should have a strong background in brand management, strategic thinking, and problem-solving. Experience in leading and influencing teams, effective communication, and an ability to thrive in fast-paced environments are also essential qualifications.

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How does the Brand Manager at Chips Ahoy contribute to the company’s growth?

The Brand Manager at Chips Ahoy plays a crucial role in expanding Mondelez's market presence by innovating new product offerings in Cakes and Pastries. By effectively analyzing market trends and consumer preferences, they will help drive the brand's growth towards becoming a major player, projected to reach $1 billion in the U.S.

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What skills are essential for a Brand Manager at Chips Ahoy?

Essential skills for the Brand Manager, Innovation Cakes and Pastries at Chips Ahoy include strong business acumen, excellent communication and interpersonal skills, analytical and creative thinking abilities, and proficiency in tools like Excel and PowerPoint. Being highly organized and capable of managing timelines is also critical.

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What growth opportunities does the Brand Manager role offer at Chips Ahoy?

The Brand Manager position at Chips Ahoy offers diverse opportunities for professional growth, including leading innovative projects, collaborating with cross-functional teams, and shaping strategic decisions within a key brand in Mondelez's portfolio. Successful execution can also lead to further leadership roles within the company.

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Common Interview Questions for Brand Manager Innovation Cakes and Pastries, Chips Ahoy
How would you create an innovation strategy for the Cakes and Pastries category at Chips Ahoy?

When crafting an innovation strategy for the Cakes and Pastries category, I would begin with thorough market research to identify consumer trends and preferences. Collaborating with cross-functional teams to brainstorm ideas is crucial, alongside developing a clear roadmap that outlines the project stages and expected outcomes.

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Can you describe a time when you led a successful project? What was your approach?

In my previous role, I led a project to launch a new snack item. I started by gathering insights from consumers and analyzing competitive offerings. I coordinated with marketing, sales, and production to establish a timeline, ensuring we met milestones efficiently. The launch exceeded sales targets by 20%, highlighting the importance of teamwork and strategic planning.

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How do you ensure effective communication across teams?

I believe in maintaining open lines of communication through regular updates, meetings, and collaborative software tools. Establishing clear objectives at the beginning of any project helps keep everyone aligned. I also encourage feedback to address any challenges promptly.

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What do you think makes Chips Ahoy! stand out in the cookie market?

Chips Ahoy! stands out due to its rich heritage and delicious flavor variety. Our commitment to quality and innovation has built lasting relationships with consumers. By continuously evolving while staying true to our roots, we keep our brand fresh and appealing.

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How would you handle ambiguous situations in a fast-paced environment?

I approach ambiguity by breaking down the situation into manageable parts, focusing on the most pressing issues first. Utilizing available data and collaborating with my team provides clarity. Flexibility and a positive mindset allow me to adapt and find solutions effectively.

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How do you develop selling stories for customer presentations?

Developing compelling selling stories involves a deep understanding of the product, consumer insights, and market trends. I craft narratives that highlight product benefits and align with the customer’s needs. Incorporating data and cues that resonate with the audience makes the presentation more impactful.

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What metrics would you use to measure the success of an innovation project?

To measure an innovation project's success, I would use metrics such as sales growth, market share changes, and consumer satisfaction scores. Additional qualitative feedback from market research can provide insights into brand perception and areas for improvement.

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Describe your experience working with cross-functional teams.

I thrive in cross-functional teams and have successfully collaborated with marketing, sales, and R&D to achieve common goals. By establishing clear communication, respecting each function's expertise, and celebrating small wins, I've facilitated strong teamwork that drives project success.

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What inspires your creativity when developing new products?

My creativity is inspired by consumer trends, cultural influences, and market gaps. I often explore diverse food experiences and seek inspiration from outside the snack industry to infuse new ideas into product development, ensuring they are both innovative and appealing.

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How do you approach strategic thinking in brand management?

Strategic thinking in brand management requires a balance of long-term vision and short-term execution. I prioritize understanding the brand’s core values and the consumer's evolving needs, allowing me to foresee market shifts and adjust the strategy effectively, ensuring sustained growth.

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Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world.

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Full-time, on-site
DATE POSTED
December 17, 2024

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