Customs Communications Manager

As a Customs Communications Manager at Policy Expert, you will be responsible for overseeing CRM campaigns from strategy to execution and performance reporting. You'll also manage social media channels and craft engaging content aligned with our brand values. An important part of your role will be to audit communications for clarity and compliance, engaging with various internal teams to enhance customer experiences along their journey.

To qualify for the Customs Communications Manager role at Policy Expert, candidates should have extensive experience in campaign management, ideally within a regulated environment. Proficiency in copywriting, social media management, and project leadership is also essential. Importantly, a strong analytical mindset and the ability to simplify complex information into understandable content for customers will set you apart.

Policy Expert is committed to employee development and offers various benefits designed to enhance professional growth, including a £1,000 learning budget each year and study leave. This support shows our dedication to fostering a culture of continuous learning, enabling you to expand your skills and advance your career while contributing to our mission.

At Policy Expert, you will experience an inclusive and dynamic work culture where all employees are encouraged to share their ideas and collaborate across teams. Our focus on employee wellbeing, equality, and a supportive environment ensures that every person feels valued, motivated, and empowered to succeed in their role as a Customs Communications Manager.

As a Customs Communications Manager at Policy Expert, you will have access to advanced CRM platforms for managing campaigns, data analytics tools for performance tracking, and creative software for content creation. We believe in equipping our team with the latest technology to ensure that all communications are effective, engaging, and aligned with our brand values.

In answering this question, highlight your process for understanding customer segments, setting measurable objectives, and using data to optimize each stage of the campaign. Explain how you would evaluate campaign success through performance metrics and make necessary adjustments.

Share specific examples of social media strategies you've developed, focusing on engagement metrics, content diversity, and audience growth. Be sure to mention how you tailor messages for different platforms, ensuring they align with a brand's voice.

Discuss your familiarity with regulatory requirements and how you incorporate them into communication strategies. Provide examples of how you've audited content in the past to ensure compliance and clear messaging.

Talk about various approaches you’ve used to collect and analyze customer feedback, such as surveys or social media analytics. Explain how this analysis influences communication strategies to improve customer experiences.

Describe your organizational strategies for prioritizing tasks and managing time effectively, such as utilizing project management tools and setting clear deadlines. Emphasize how flexibility and adapting to changes are also essential.

Use this opportunity to showcase your copywriting skills by discussing your process for transforming complex topics into clear, engaging text. Provide examples of successful customer communication initiatives where your copy made a significant impact.

Discuss specific key performance indicators (KPIs) you track for assessing success, such as engagement rates, conversion rates, and customer retention. Explain your experience in analyzing these metrics to inform future strategies.

Share a specific example of a challenge you encountered, emphasizing your problem-solving skills. Talk about how you approached the issue thoughtfully and what outcomes you achieved as a result.

Explain that creativity is vital for distinguishing a brand and making communications memorable. Provide examples of creative strategies you implemented in previous roles that led to enhanced customer engagement.

Reflect on aspects of the role that align with your skills and interests, such as the opportunity for creativity, collaboration, or driving customer engagement. Convey your enthusiasm for being part of a transformative team within the insurance industry.