Director, Integrated Planning & Strategy | Growth Marketing Team - job 1 of 2

As the Director, Integrated Planning & Strategy at DEPT®, your responsibilities include shaping and executing integrated media strategies, collaborating closely with various internal teams, and driving client relationships. You will lead the Integrated Planning and Strategy practice, support communications planning, and identify growth opportunities that align with client goals. Your role will also involve overseeing the creation of communication plans connecting consumer insights to media strategy.

To qualify for the Director, Integrated Planning & Strategy role at DEPT®, you should have over 8 years of hands-on experience in omni-channel media strategy and planning, along with at least 4 years in Communications or Connections planning. Experience working with nationally recognized brands and familiarity with media industry research tools are vital. Additionally, natural leadership qualities and strong client relationship skills will set you apart.

Candidates for the Director, Integrated Planning & Strategy position at DEPT® are preferred to have a mix of B2B and B2C experience, with a strong background in integrated marketing communications. Exposure to 360 sponsorship and campaign planning in multi-agency environments will be advantageous, showcasing your capability to navigate diverse client needs effectively.

The work culture at DEPT® is collaborative, inclusive, and open-door, where your ideas matter. As a Director, you’ll thrive in an environment that encourages personal and professional growth while celebrating innovative solutions. DEPT® values diversity and inclusion, ensuring that everyone feels empowered to contribute to our mission of purpose-driven work.

In the role of Director, Integrated Planning & Strategy at DEPT®, you’ll be central to client success by developing and executing thoroughly researched, data-driven media strategies that connect various channels. Your understanding of consumer behavior and market trends will help craft premium integrated marketing communication plans that not only meet but exceed client expectations.

When answering this question, ensure to highlight specific campaigns where you've successfully utilized integrated marketing strategies. Discuss how you balanced digital and traditional media, the insights derived from data, and how the connection between various channels resulted in measurable success for clients.

Talk about your communication style, emphasizing the importance of listening to client needs and fostering open, trust-based relationships. You might want to illustrate your approach with examples of how you've effectively engaged with clients to align their objectives with media strategies.

Share your methods for campaign analysis, including specific metrics you focus on and the tools you utilize. Highlight how you adjust campaign strategies based on data insights and your ability to pivot quickly to optimize performance.

Stress the importance of collaboration and open communication. Discuss your experience in creating a unified vision that integrates creative input into media strategies, ensuring all teams work towards a common goal while being flexible to adapt as needed.

Demonstrate your proactive approach to learning. Discuss how you utilize industry research, attend conferences, or engage in professional development to stay updated on marketing trends and incorporate them into your strategies.

Choose a specific campaign that showcases your planning and execution skills. Break down the elements of the campaign, including the strategy, execution, and results, and emphasize what made it successful.

Describe your problem-solving and mediation skills. Provide examples of how you’ve successfully navigated conflicts in the past, focusing on your ability to listen, empathize, and find common ground.

Discuss your familiarity with data analytics tools and how you leverage data to inform your media buying decisions. Showcase your ability to translate data insights into actionable strategies.

List specific KPIs you consider essential, such as reach, engagement, conversion rates, etc. Explain how you set benchmarks for success and monitor these indicators throughout the lifecycle of a campaign.

Convey your alignment with DEPT®’s mission and values. Discuss what excites you about their culture, the opportunity to create integrated media strategies, and how this role fits into your career aspirations.