We are seeking a talented and experienced Senior Graphic Designer to join our creative team. In this role, you will take the lead on a wide range of design projects, from conceptualizing and creating compelling visuals to enhancing brand identities. You will collaborate closely with clients and internal teams to bring ideas to life, ensuring consistency and excellence in all deliverables.
The ideal candidate is a creative problem-solver with expertise in graphic design, web development (specifically WordPress), and branding. Familiarity with HubSpot, photography, or videography is a strong plus.
This is an exciting opportunity for a creative professional who is passionate about design and thrives on delivering exceptional results. If you have a strong portfolio showcasing your expertise and are ready to take the next step in your career, we encourage you to apply!
Key Responsibilities
Design & Branding
Develop and refine visual brand identities for clients, including logos, typography, color schemes, and guidelines.
Conceptualize and create high-quality designs to support marketing campaigns across digital and traditional channels.
Ensure brand consistency across all marketing materials and campaigns.
Web Design (UX / UI)
Design responsive, user-friendly web pages using UX best practices.
Build and edit web pages using WordPress and HubSpot CMS
Collaborate with developers to implement designs and optimize website functionality.
Client Collaboration
Communicate effectively with clients to understand their vision, objectives, and feedback.
Present design concepts and provide strategic recommendations to achieve client goals.
Content Creation
Contribute to the creation of marketing assets, including social media graphics, email campaigns, infographics, and more.
Assist with content planning and visual storytelling to support campaigns.
Utilize HubSpot for creating and managing marketing assets.
Collaboration & Mentorship
Partner with cross-functional teams, including marketing, sales, and development, to support business objectives.
Provide direction for photo, video, and animation.
Mentor junior designers and provide constructive feedback to elevate team outputs.
Core Competencies
Strong design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
Expertise in developing and managing brand identity systems.
Hands-on experience with WordPress page building and customization.
Exceptional attention to detail and ability to meet deadlines in a fast-paced environment.
Strong communication and presentation skills.
Ability to manage multiple projects simultaneously, prioritizing tasks effectively.
Preferred Qualifications
5+ years of professional experience in graphic design or a related role.
Proven experience working directly with clients on design and branding projects.
Experience with UX/UI design principles and tools.
Familiarity with HubSpot for marketing asset creation and management.
Knowledge of photography and/or videography, including editing software (e.g., Premiere Pro, Final Cut Pro) is a plus.
Employment Information
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Are you a creative powerhouse ready to take the next step in your career? Join us at our vibrant Grand Rapids office as a Senior Graphic Designer! In this role, you'll be the driving force behind a variety of exciting design projects. From crafting stunning brand identities—designing captivating logos and color schemes—to developing high-quality digital and traditional marketing materials, your creative flair will shine throughout. You'll collaborate with clients and internal teams, ensuring every deliverable reflects excellence and maintains brand consistency. If you have a knack for web design with experience in WordPress and UX/UI principles, you’ll fit right in! Helping clients visualize their goals means you’ll need to possess superb communication skills. Plus, if you have experience with HubSpot or a passion for photography and videography, you’ll definitely elevate our creative offerings. While you’ll play an essential role in content creation and effective marketing strategies, you'll also get to mentor junior designers, fostering a collaborative team environment. With your keen attention to detail and ability to thrive under deadlines, you’ll lead creative sessions, ensuring we deliver standout work that exceeds client expectations. If you’re ready to unleash your creativity in a supportive environment with benefits like a hybrid work setup and competitive pay starting at $65,000+, we invite you to apply today and bring your unique vision to our team!
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