Demand Generation Marketing Manager

About EAB and Seramount At EAB, our mission is to make education smarter and our communities stronger. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I... Seramount, part of EAB, is a strategic business dedicated to advancing diversity, equity, and inclusion (DEI) in the workplace. We serve forward-thinking organizations with integrated tools that provide a strategic and holistic map for setting new standards for workplace culture. Over the past four decades we've built deep, data-powered intelligence on the employee experience, allowing us to address specific client workplace challenges related to DEI. We excel in serving as our members' go to partner in developing and progressing their diversity and inclusion strategies. Our business is in growth mode and offers the right person the opportunity to be a part of a diverse, dynamic, creative, and highly skilled team partnering with leading companies to advance more inclusive corporate cultures. For more information, visit our careers page. The Role in Brief: Demand Generation Marketing Manager Seramount is seeking an organized, results-oriented Demand Generation Marketing Manager to execute outbound, multi-channel marketing campaigns for corporate products aimed at helping organizations address some of their greatest talent- or DEI-related challenges. In this role, you will work cross-functionally with marketing and sales to accomplish goals and objectives. This role will be based in Richmond, VA or Washington, DC; remote applicants in the continental United States are also welcomed for this opportunity. Primary Responsibilities: • Partner with various teams (e.g. design, sales, events, research) to execute strategies and drive demand • Summarize best practice research on a variety of topics to share via diverse channels (e.g. email, landing pages) • Write copy that compels corporate leaders and/or college and university administrators to learn more about EAB and/or Seramount solutions • Use an email marketing automation platform to execute campaigns • Manage lists from conferences and other sponsorships, including using Salesforce reports and Excel • Align external data sources with internal data and assign leads to sales territories • Communicate campaign updates with relevant internal stakeholders in a timely manner • Use data and analytics to measure, improve, and report on the performance of demand generation efforts (using metrics such as leads, conversions, and revenue) • May include direct management of 1-2 employees on the demand generation marketing team Basic Qualifications: • Bachelor's degree • Minimum of 2 - 3+ years of full-time professional experience in marketing, sales, or a related field • Superb project management skills and the ability to juggle multiple stakeholders and activities • Experience using an email marketing automation platform to plan and execute email campaigns, ideally Marketo • Experience working with a CRM, ideally Salesforce • Strong written communication skills • Flexibility and adaptability to change • Experience with Excel (e.g. creating pivot tables, VLOOKUP) Ideal Qualifications: • Relevant experience in the education or business research industries • Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day. Compensation: The anticipated starting salary (base) range for this role is $45,500 - $67,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance. Benefits: Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include: • Medical, dental, and vision insurance plans; dependents and domestic partners eligible • 20+ days of PTO annually, in addition to paid firm and floating holidays • Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each) • 401(k) retirement savings plan with annual discretionary company matching contribution • Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans • Employee assistance program with counseling services and resources available to all employees and immediate family • Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation • Gender affirming care coverage • Fertility treatment coverage and adoption or surrogacy assistance • Paid parental leave with phase back to work program for birthing and non-birthing parents • Access to milk shipping service to support nursing employees during business travel • Discounted pet health insurance coverage for dog and cat family members • Company-provided life, AD&D, and disability insurance • Financial wellness resources and membership in a robust employee discount program • Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities Benefits kick in day one; learn more at eab.com/careers/benefits