Digital Marketing Associate

As a Digital Marketing Associate at Eleos Health, you will be responsible for developing and optimizing digital assets, creating compelling landing pages, and managing email nurture flows tailored to various stakeholders. You'll track and report on marketing KPIs, analyze audience insights, and enhance the marketing tech stack by supporting tools such as HubSpot and Salesforce. Moreover, you'll optimize the lead journey and conduct A/B testing, honing in on opportunities to improve user funnels and conversion points.

To qualify for the Digital Marketing Associate position at Eleos Health, candidates should have at least 3 years of marketing experience focusing on campaign creation, user journey optimization, and managing marketing technologies. Proficiency in HubSpot and Salesforce is essential, along with strong project management skills. Experience in behavioral health or healthcare software is a plus, making you even more suitable for this impactful role.

A Digital Marketing Associate contributes to Eleos Health’s mission by creating engaging marketing campaigns that resonate with target audiences and drive demand. By optimizing user journeys and lead processes, you'll ensure high-quality data for informed decision-making. Your work can lead to impactful changes that enhance mental healthcare, directly aligning with Eleos Health's commitment to transforming lives through technology.

In the Digital Marketing Associate position at Eleos Health, you will use a variety of marketing tools and platforms to execute your campaigns effectively. Familiarity with HubSpot and Salesforce is crucial, as they will help manage campaigns and track performance. Additionally, tools like Qualified and Sendoso will be vital for enhancing marketing efficiency and executing campaigns that engage potential buyers effectively.

At Eleos Health, the work culture for a Digital Marketing Associate is one of collaboration, innovation, and purpose-driven efforts. You will be part of a dynamic team that shares a vision for transforming healthcare through technology. Emphasis is placed on balancing creativity and data-driven execution in a fast-paced environment, fostering an atmosphere where your contributions are valued, and you can thrive professionally and personally.

Your answer should reflect a genuine passion for mental health and technology. Highlight how Eleos Health's mission resonates with your values and how you're excited about the possibility of contributing to such a meaningful cause through innovative marketing strategies.

Share details about a specific campaign that showcases your skills. Discuss the objective, the strategies used, the tools involved, the audience targeted, and the results achieved. Emphasize your role and how your efforts led to the campaign's success.

Explain your process for project management, including how you assess the urgency and importance of tasks. Mention specific tools or methodologies you use, such as Gantt charts or project management software, and provide examples of how this approach has helped you meet deadlines.

Discuss your hands-on experience with these tools, highlighting specific functions you have utilized, such as creating campaigns, managing contacts, or tracking performance metrics. If applicable, mention any certifications or training you've completed to strengthen your skills.

Articulate which key performance indicators (KPIs) you consider crucial for evaluating a campaign's success. Elaborate on how you analyze data to gather insights and inform future marketing strategies, sharing a specific example if possible.

Share any unique strategies or technologies you've implemented that resulted in increased engagement or conversions. Be sure to emphasize your creative problem-solving ability and willingness to experiment with new ideas in a marketing context.

Choose an example that illustrates your flexibility and problem-solving skills. Detail the change and your response to it, emphasizing how you maintained project integrity and achieved the desired results despite the unexpected challenge.

Discuss specific resources you utilize, such as industry blogs, webinars, networking events, or social media platforms. Share how you incorporate new knowledge into your work to enhance your marketing strategies and stay competitive.

Describe how you leverage data to inform your marketing decisions. Provide examples of how you've conducted audience analysis or A/B testing and how those insights drove your campaign strategies.

Emphasize your passion for making a difference through marketing, particularly in mental health and healthcare. Talk about your drive to connect with audiences in a meaningful way and how you believe thoughtful marketing can change lives.