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Field Marketing Manager

🏆 What’s the Opportunity?


As the Field Marketing Manager in our Marketing team, you will play a key role in leveraging our strategic partnerships to drive market penetration and revenue growth. Working within our Account-Based Experience (ABX) framework, you will collaborate closely with both internal teams and partners to craft and execute high-impact co-marketing initiatives that showcase our value proposition, generate leads, and expand our reach in the air cargo industry.

This is a unique, entrepreneurial opportunity to be driving the digitalization of air freight and logistics in a fast-growing Series B company backed by leading Venture Capital firms including Index and Bessemer.

🌍 You can work from (almost) anywhere in Europe (bonus points if you are in Berlin 🐻). Please check here if the country you are in is on our hiring list. We are a remote company, but regularly meet in person, too.

At cargo.one, we foster a positive, diverse, hard-working and feedback-heavy culture, with a strong dose of playfulness. Join us now and transform the way airlines sell cargo!

🎬 A snapshot of what you will be doing here:

  • Developing and executing co-marketing strategies with strategic partners to amplify joint value propositions and promote cargo.one.

  • Collaborating with both partner sales teams and internal sales teams to communicate our value proposition and craft sales enablement materials that drive engagement and adoption among freight forwarders.

  • Building strong relationships with strategic partners to unlock new business opportunities and deepen collaboration.

  • Identifying and capitalizing on opportunities to participate in partner-organized events, trade shows, and conferences.

  • Organizing joint initiatives, including webinars, workshops, and customer-focused events, driving awareness and generating qualified leads.

  • Aligning partner marketing efforts with our overarching account strategies and prioritization, ensuring a unified approach to key stakeholders.

  • Creating and executing targeted campaigns that highlight the unique benefits of our offerings, tailored to priority accounts.

  • Analyzing the performance of partnership-driven campaigns and tactics, and optimizing efforts for maximum impact and ROI.

  • Developing training and enablement programs for partner sales teams and internal teams, equipping them with tools and resources to effectively promote cargo.one.

  • Ensuring consistent messaging and branding across all partner marketing materials and initiatives, reinforcing our positioning.

 

🙋🏽‍♀️ What you’ll need:

  • Proven 5+ years of experience as in Field Marketing, Partner Marketing, or similar role - preferably in the logistics or technology sector.

  • Excellent communication and relationship-building skills.

  • Proven track record of developing successful co-marketing campaigns and event strategies.

  • Experience in collaborating with sales teams and creating sales enablement programs and materials.

  • Data-driven approach to marketing with strong analytical skills.

  • Ability to manage multiple projects and cross-functional stakeholders, with excellent organizational and problem-solving skills.

  • A go-getter attitude - you take the initiative and roll up your sleeves to do what needs to be done.

 

❤️ We think you will love working here if:

  • You value building great relationships and trust with your team and managers.

  • You see working remotely successfully as a pioneering challenge which is constantly evolving.

  • In everything you do, you take ownership and get a kick out of exceeding expectations.

  • You love experimenting with new ideas and get super excited when you find an opportunity for process improvement.

  • When faced with the choice, you’d rather opt for the ambitious to ensure you grow, than take the easy option.

  • You see the value of giving and receiving feedback and incorporate this into everything you do. 

  • You are not afraid to voice your opinions and like using data to back them up.

✨ We are currently offering the following benefits globally:

  • Home office budget of €650 which can be used to purchase items such as a desk, chair, mouse, keyboard & monitor, etc. On top of that, choose between MacBook Air (M3 chip) or Dell XPS and have it delivered prior to your starting date.

  • Offsite fun & team trips since there’s nothing more important than culture and team spirit. We meet twice a year as a company and once as a team. Click here to watch a video from one of our early offsite events.

  • Unlimited co-working options through our partner desana all around the world.

  • Mindsurance: premium digital mental health care for remote teams.

  • 24 paid vacation days on top of the bank holidays (specific to the country you are in) and special leaves.

  • Permanent full-time employment through our partner Remote.com.

🤔 What is so exciting about working in the air cargo industry?

Imagine a world without a Skyscanner or Kayak when trying to book your next holiday. That is exactly where the air cargo industry finds itself today.  With the backing of internationally prominent investors, we are shaping the future of how the air cargo industry will work by providing a tech solution for a currently very manual and time-intensive process for airlines and freight forwarders to book air cargo, an industry which is worth almost $123bn. Our solution allows users to transparently and efficiently search for and book air cargo within seconds! If you want to be part of a company pioneering the way in the future of air cargo, get in touch!

📚 Curious to know more?

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What You Should Know About Field Marketing Manager, cargo.one

As the Field Marketing Manager at cargo.one, you're stepping into an exciting opportunity that taps into the dynamic air cargo industry. Your primary focus will be to leverage our strategic partnerships to enhance market penetration and drive revenue growth. Working within the vibrant Account-Based Experience (ABX) framework, you'll collaborate with internal teams and partners to design and implement impactful co-marketing initiatives that effectively demonstrate our value proposition. Whether you love coming up with innovative marketing plans or are passionate about engaging in meaningful partnerships, this role offers a unique chance to disrupt the air freight and logistics sector. Imagine enveloping your creativity into campaigns that transform how airlines sell cargo, supported by top-tier investors like Index and Bessemer and a positive company culture that balances hard work with a playful spirit. From building strong relationships with partners to crafting compelling sales enablement materials, you’ll organize exciting webinars, workshops, and even attend industry events to connect with stakeholders. You'll need a solid background in field marketing or partner marketing, particularly within tech or logistics, along with excellent communication and analytical skills. If you're ready to roll up your sleeves and take on this entrepreneurial adventure with the flexibility to work from almost anywhere in Europe, cargo.one could be the perfect home for your talents!

Frequently Asked Questions (FAQs) for Field Marketing Manager Role at cargo.one
What are the responsibilities of a Field Marketing Manager at cargo.one?

As the Field Marketing Manager at cargo.one, you will be responsible for developing and executing co-marketing strategies with strategic partners, organizing webinars and events, building strong relationships, and analyzing the performance of marketing campaigns.

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What qualifications do I need to become a Field Marketing Manager at cargo.one?

To qualify for the Field Marketing Manager position at cargo.one, you should possess a minimum of 5 years of experience in Field Marketing or Partner Marketing, ideally within the logistics or technology sector, along with strong communication and organizational skills.

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Can I work remotely as the Field Marketing Manager at cargo.one?

Yes! The Field Marketing Manager role at cargo.one allows for remote work from almost anywhere in Europe, with in-person meetings held periodically to foster team collaboration and culture.

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How does the role of Field Marketing Manager impact revenue at cargo.one?

The Field Marketing Manager directly influences revenue growth at cargo.one by crafting high-impact marketing strategies with partners, generating leads, and aligning marketing initiatives with sales strategies to drive engagement.

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What type of company culture can I expect as a Field Marketing Manager at cargo.one?

You can expect a positive, diverse, and feedback-oriented culture at cargo.one, where creativity and collaboration are encouraged to foster a playful and innovative work environment.

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Common Interview Questions for Field Marketing Manager
What strategies would you employ as a Field Marketing Manager to engage partners?

As a Field Marketing Manager, I would focus on developing strong partnerships through clear communication, creating joint marketing campaigns that highlight mutual benefits, and organizing events that foster engagement and collaboration.

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Can you describe a successful marketing campaign you have led?

Certainly! One successful campaign involved designing a co-marketing initiative with a strategic partner, where we achieved a 30% increase in lead generation through targeted webinars and captivating content.

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How do you analyze the performance of marketing campaigns?

I utilize various analytics tools to track KPIs such as lead conversion rates, engagement metrics, and ROI, enabling me to adjust our strategies for continuous improvement.

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How would you align partner marketing efforts with company goals?

Aligning partner marketing efforts with company goals involves regular communication with both internal and external stakeholders to ensure that our marketing initiatives support the overall strategic objectives of the company.

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What is your experience with organizing events and trade shows?

I have successfully organized multiple events and trade shows, coordinating logistics, budget management, marketing materials, and ensuring a strong presence that resonates with our target audiences.

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How do you manage multiple projects simultaneously?

I prioritize my projects using a project management tool, creating clear timelines and delegating tasks when necessary, ensuring that deadlines and objectives are met efficiently.

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Why is communication important in the role of a Field Marketing Manager?

Effective communication is essential for a Field Marketing Manager as it fosters collaboration with partners and internal teams, ensuring transparency and alignment in our marketing strategies.

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Describe a time when you had to overcome a challenge in your marketing role.

In a previous role, I faced a challenge with a partner who wasn't engaged; I conducted a feedback session to understand their concerns and adjusted our marketing approach, revitalizing our collaboration.

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What excites you about working in the air cargo industry?

I am excited about the air cargo industry's potential for digital transformation and innovation, as it offers a unique opportunity to reshape how freight is managed and booked using cutting-edge technology.

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How do you incorporate feedback into your marketing strategies?

I regularly solicit feedback from colleagues and partners, using it to refine our initiatives and ensure they meet the needs of our audience, ultimately enhancing the overall effectiveness of our campaigns.

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Digitalizing the world of logistics In today's globalized world, air freight impacts every aspect of daily life. From new technologies, exotic foods and spices, to the latest fashion trends, air freight makes it all possible. However, the air car...

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Full-time, remote
DATE POSTED
December 4, 2024

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