Director, Market Insights

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

Position Summary

e.l.f. Beauty is looking for a Director, Market Insights to join our dynamic, fast-paced, high-growth company. The ideal candidate will be adept at synthesizing and analyzing market data, as well as clearly articulating trends and business impacts. This person is highly self-motivated, inherently curious, and strategic yet detail oriented. They are comfortable in an agile work environment and have a passion for analyzing data, surfacing insights, and storytelling with data to drive business decisions. The position will report directly to the Vice President, Global Insights.

The Director, Market Insights is responsible for overseeing global market insights, inclusive of market analysis, competitive intelligence, product insights, and shopper trends, to drive actionable, data-driven growth through compelling storytelling. This individual will be skilled at connecting dots across multiple data sources and strategically distilling and disseminating the actionable insights to all levels in the organization. They will be a thought leader and work collaboratively with cross-functional partners, acting as a trusted source in making strategic connections between broad-based trends and marketplace opportunities. The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.

This is a hybrid position based in any of e.l.f.’s offices (NYC, Oakland, CA, or Los Angeles, CA) 3 days a week, with occasional travel.

• Translate business needs into a strategic roadmap for market insights and overseeing the execution of the roadmap.
• Leverage multiple data sources to connect dots and develop a comprehensive understanding of the business environment, while keeping a pulse on consistently evolving trends within and beyond beauty.
• Strategically distill insights from diverse data sources and present them to senior stakeholders and cross-functional teams in a compelling narrative with concise and actionable findings and implications.
• Leverage syndicated data tracking resources (e.g., NielsenIQ, Circana, Euromonitor, Numerator, etc.) to analyze trends and identify whitespace opportunities.
• Independently own end-to-end creation of market insights presentations from storyline through final edits, including Board-level materials.
• Provide thought leadership and collaborate with global stakeholders in brand, innovation, digital, creative, and IMC functions, surfacing insights and analytics to further promote data-driven decision-making organizationally.
• Oversee the enhancement of market insights tracking and reporting infrastructure to support evolving business needs.
• Drive the exploration and implementation of innovative and disruptive insights methodologies, including AI, to create next generation insights advancements.
• Develop and maintain relationships with external data and research partners (i.e., NielsenIQ, Circana, Euromonitor, etc.), while consistently evaluating potential new data and research partners.

• Minimum 10 years of experience in market analysis, and data insights and analytics.
• Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field. A master's degree or MBA is a plus.
• Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations. Capable of turning complex information into simple and understandable messaging.
• Inherently curious, proactive, and enjoys digging beyond the surface to uncover insights. Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations.
• Passionate about customer-centricity and data-driven strategy, with the ability to effectively communicate and influence key stakeholders.
• Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail. Ability to focus on both strategy and execution.
• Excellent written and verbal communication and data story-telling skills, including the ability to clearly present findings and recommendations to diverse stakeholders. Has executive presence with a high degree of comfort working with and presenting to senior leaders.
• Outstanding knowledge of syndicated data sets (e.g., NielsenIQ, Circana, Euromonitor, Numerator) and ability to navigate beyond pulling numbers, to analyze and distill the most relevant insights.
• Strong leadership skills with the ability to work independently and effectively across multiple projects, without sacrificing accuracy and attention to detail, in an extremely fast-paced environment.
• Thrives in ambiguity and agile work environments, with strong prioritization and project management skills.
• Strong business acumen with experience in category strategy.
• Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook)
• Experience with data visualization tools (Tableau, Power BI, etc.).
• Experience using data analytics tools and languages such as SQL, SPSS, etc.
• Experience on the supplier side and brand side of research/insights preferred.
• Consumer goods industry experience preferred.
• Passionate about the beauty industry.

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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