Intern. Global Insights

As a Global Insights Intern at e.l.f. Beauty, you will engage in analyzing consumer and marketplace data to identify key trends and behaviors in the beauty industry. Your responsibilities include monitoring social media platforms for emerging trends, utilizing social listening tools to understand consumer sentiment, and assisting in the design and execution of quantitative surveys. You will also collaborate with cross-functional teams to ensure your insights support strategic initiatives across marketing and product development.

To excel as a Global Insights Intern at e.l.f. Beauty, you should be a rising Junior or Senior with a focus on Market Research, Consumer Behavior, or Business Analytics. Strong analytical skills are crucial for identifying trends and translating data into actionable insights. Proficiency in Excel, SQL, and experience with data visualization tools like Tableau or Power BI are required to execute tasks effectively. Attention to detail, a collaborative spirit, and a passion for data-driven decision-making in beauty are equally important.

The Global Insights Internship at e.l.f. Beauty is designed to run from early June to late August, requiring a commitment of 35-40 hours per week. You will work in our New York, NY office, fully immersing yourself in the dynamic world of beauty and gaining first-hand experience in the field.

As a Global Insights Intern at e.l.f. Beauty, you'll engage in diverse projects that involve analyzing consumer behaviors and marketplace trends. You'll participate in surveys, utilize social listening tools, and present your findings to company leadership. The projects are designed to help you develop data analysis skills while providing strategic insights that drive e.l.f.'s business decisions in the beauty industry.

At e.l.f. Beauty, our team culture is unique and nurturing, fostering creativity, collaboration, and professionalism. You'll find a supportive environment where interns are encouraged to share ideas and contribute to meaningful projects. We prioritize workplace flexibility and value the growth of our interns, making it an exciting place to kickstart your career in the beauty industry.

When analyzing consumer data, I start by defining the key objectives of the analysis. I ensure that I have access to relevant data sources and utilize tools such as Excel and SQL to perform a comprehensive analysis. I focus on identifying trends, behaviors, and insights that can lead to actionable recommendations for business strategies.

One recent trend in the beauty industry is the growing demand for sustainable and eco-friendly packaging. Consumers are increasingly looking for brands that demonstrate environmental responsibility. I would monitor social media discussions and reviews to gauge sentiment on this trend and suggest potential product adaptations or marketing angles for e.l.f. Beauty.

I am proficient in using tools like Tableau and Power BI for data visualization. I also leverage Excel to create visual representations of data such as charts and pivot tables. My goal is to present complex information in a way that is clear and compelling to stakeholders.

Prioritization is essential when managing multiple projects. I start by assessing the deadlines and the impact of each project. I use tools like project management software or task lists to keep track of my responsibilities and communicate with my team to ensure alignment on priorities.

In a previous course project, I collaborated with a group to conduct market research for a new product launch. We assigned specific roles, held regular meetings to discuss our findings, and combined our insights to create a comprehensive presentation that highlighted market opportunities. The experience taught me the importance of communication and teamwork.

The most exciting part of analyzing consumer insights for me is discovering underlying motivations and preferences that affect buying behavior. Understanding why consumers make certain choices enables brands like e.l.f. Beauty to tailor their products and marketing strategies effectively, leading to more impactful business decisions.

To ensure accuracy in my data analysis, I follow a structured process which includes double-checking my calculations, using reliable data sources, and validating findings with peers when possible. I also run tests to confirm the reliability of trends I uncover before presenting insights.

A potential challenge could be the fast-paced environment and the need to adapt quickly to changing priorities. To address this, I would maintain open communication with my team, be flexible in my approach, and stay organized to help manage my time efficiently.

I am passionate about promoting clean and sustainable beauty products, and e.l.f. Beauty's commitment to these values resonates deeply with me. I admire how the brand has successfully made beauty accessible, and I believe my skills in analyzing consumer insights align perfectly with the company's goals.

I would utilize social listening tools to monitor consumer sentiments and conversations around e.l.f. Beauty products. By analyzing this data, I can uncover insights about customer preferences, identify emerging trends, and provide recommendations to enhance product offerings and marketing strategies.