Manager, Innovation Product Marketing - e.l.f. Cosmetics

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.

In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

About the Role

We are seeking a strategic and results-driven professional to join our dynamic team as the Manager, Innovation Product Marketing  for e.l.f. Cosmetics. This position will play a key role in driving the growth of one of our most exciting and rapidly expanding segments.

As the Manager, you will assist in the development and implementation of the global product marketing strategy and innovation pipeline for our cosmetics category. Your focus will be on identifying key segments, driving brand growth, and contributing to the innovation roadmap to capture new market opportunities and increase market share.

• Manage innovation product marketing for the cosmetics categories  to help build segments and support strategic direction. 
• Manage the execution of product marketing initiatives and contribute to the innovation pipeline for the face category, ensuring alignment with overall business objectives.
• Develop comprehensive product innovation strategies for that aligns with market trends and consumer needs.
• Utilize market data, consumer insights, and social listening to identify and prioritize new market opportunities.
• Conduct thorough market analysis to determine success factors for both new and existing product offerings.
• Partner with Product Development team on ingredients, product formats, clinical and consumer testing parameters for product claims.  Collaborate on compelling storytelling and marketing narratives for product launches that resonate with consumers.
• Participate in strategic calendar planning and innovation sessions, fostering cross-functional collaboration.
• Work closely with cross functional departmentsto execute innovation briefs, detailing strategies, positioning, target claims, ingredients, pricing, and packaging.
• Develop pricing strategies based on market positioning and competitive analysis.
• Responsible for cost of goods management and value analysis to support financial objectives.
• Collaborate with the Education team to enhance educational initiatives tied to product launches.
• Support the implementation of sampling strategies for new products in collaboration with Sales and Brand Marketing teams.
• Ensure the creation of impactful product copy in partnership with copywriters.
• Work alongside cross-functional teams—including Creative, Brand (Go To Market), Compliance, Visual Merchandising, and R&D—to ensure successful execution of product launches.
• Engage with Quality Assurance teams to identify and address product improvement opportunities.
• Participate in weekly innovation international meetings with key stakeholders to facilitate timely launches.
• Prepare and present product opportunities at Stage Gate meetings as required.

• Bachelor’s degree required
• Minimum of 5+ years of product marketing experience, with a focus on cosmetics.
• Experience in managing the product development cycle, from concept to market introduction.
• Strategic thinker with the ability to translate initiatives into actionable marketing plans.
• Strong knowledge of the cosmetics category and mass-market landscape, with expertise in customer-driven marketing strategies.
• Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities.
• Strong organizational skills and attention to detail, with the ability to manage several projects simultaneously.
• Strong sense of personal leadership and ownership.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in PowerPoint, Word, Excel, and relevant industry databases.
• Willingness to travel (domestic and international).

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

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