Conversion Optimisation Manager Spanish Market (f/m/x)

As a Conversion Optimisation Manager at AUTO1 Group, you will be responsible for driving optimization and growth ideas based on data analysis. This role involves defining new features for A/B tests, collaborating with cross-functional teams including Customer Journey Analysts, Product Managers, and Designers to enhance the user journey on platforms like Autohero.com. You will also oversee the testing processes from ideation to launch to guarantee an optimal user experience.

The ideal candidate for the Conversion Optimisation Manager position at AUTO1 Group will have hands-on experience in conversion rate optimization, particularly within e-commerce or digital products. You should be data-driven, analytical, and comfortable with A/B and multivariate testing. Strong strategic thinking, detail orientation, and excellent communication skills are essential to collaborate effectively with various teams. Fluency in English is required, while proficiency in another European language is a significant asset.

At AUTO1 Group, we invest heavily in the personal and professional growth of our employees, including Conversion Optimisation Managers. We offer a dedicated education budget for online courses, conferences, and training sessions. This commitment to continuous learning ensures that our team is always equipped with the latest skills and knowledge to drive successful outcomes.

Conversion Optimisation Managers at AUTO1 Group primarily utilize tools like Google Analytics and various tracking tools to assess user behavior and identify opportunities for improvement. A/B testing and multivariate testing are core methodologies implemented to optimize the conversion pathway. The focus is on data-driven insights to enhance the overall customer experience effectively.

AUTO1 Group fosters a culture of openness, collaboration, and diversity. Conversion Optimisation Managers work in a dynamic environment that encourages direct communication and teamwork across various departments. We prioritize work-life balance, offering flexible working hours and the option to work from home, ensuring that our employees can succeed both personally and professionally.

When answering this question, outline specific examples of A/B tests you have conducted, the objectives you aimed to achieve, and the outcomes of those tests. Be sure to highlight your analytical process and how the results informed future strategies, demonstrating your data-driven mindset.

To effectively answer this question, discuss your prioritization methods, such as evaluating potential ROI, the complexity of implementation, and alignment with larger business goals. Sharing frameworks you use, like the ICE (Impact, Confidence, Ease) scoring model, can illustrate your strategic thinking.

In your response, emphasize a user-centric approach. Talk about using customer feedback, journey mapping, and performance data to identify pain points and areas for improvement. Including specific examples of successful strategies you've implemented can further reinforce your experience.

Addressing conflicts effectively requires diplomacy and strong communication skills. Explain how you focus on data and metrics to guide discussions and reach a consensus. Highlight your ability to listen actively and incorporate feedback to align strategies with stakeholder expectations.

Detail the analytics tools and software you have experience with, such as Google Analytics, Hotjar, or data visualization platforms. Discuss how you have used these tools to gather insights into user behavior and applied those insights to enhance conversion rates.

Be prepared to discuss a specific project, including goals, challenges faced, tactics employed, and the measurable results achieved. Sharing quantitative data and the impact of your efforts will demonstrate your effectiveness as a Conversion Optimisation Manager.

Show your commitment to continuous learning by mentioning resources you follow, such as industry blogs, webinars, or professional networks. Discussing how you apply new knowledge or trends to your work will indicate your proactiveness and engagement with the field.

Mention key performance indicators (KPIs) that are relevant to conversion rate optimization, such as conversion rate, customer acquisition cost, and user engagement metrics. Explain your rationale behind choosing these metrics and how they inform your optimization strategies.

Highlight your collaborative skills by discussing how you ensure clear communication between teams. Talk about shared goals, regular check-ins, and feedback cycles during project implementation to achieve a seamless conversion process.

Discuss the importance of customer feedback as a valuable resource for improving the conversion journey. Explain how you incorporate feedback mechanisms, such as surveys or usability tests, into your processes to continuously enhance the user experience.