Job details

Social Media Content Creator

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is the recognized leader in energy efficiency and indoor environmental quality. As of September 30, 2024, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.7 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.

The dedicated team at ESRT is a collection of diverse individuals with a shared passion for excellence and a keen eye toward future growth. Headquartered in New York City, we harness the energy of the city in everything we do. We care for one another, work hard, and have a lot of fun doing it! We are Certified™ as a Great Place to Work® by the global authority, Great Place to Work®, on workplace culture, employee experience, and leadership behaviors. We prioritize and invest in the health and wellness of employees to attract, develop, and retain top-tier talent. ESRT values continuous employee development and encourages colleagues to excel in their roles and adapt to emerging business needs. From our crown jewel, The Empire State Building, to incredible buildings modernized for the 21st century, to outstanding customer service, and our decade-long leadership position in sustainability and energy efficient portfolio that is 100% fully powered by renewable wind electricity, we take pride in our work. ESRT seeks an equally passionate colleague to join the team, understand the vision and help achieve that vision.

POSITION SUMMARY

Empire State Realty Trust (ESRT) is seeking a part-time Social Media Content Creator to assist in the strategic vision and execution of the cutting-edge social media program and digital marketing initiatives for the Empire State Building and Empire State Realty Trust. The ideal candidate is an innovative and creative thinker, who is constantly in-the-know when it comes to social video trends on platforms like TikTok and Instagram and able to quickly conceptualize, shoot and edit content.

This role will support the Marketing Team at ESRT, a globally recognized innovator and leader in sustainable real estate. ESRT is the proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists per year.

RESPONSIBILITIES

Must be based in NYC and able to work part-time, in person
Develop snackable visual content, short-form social videos, memes, GIF’s and dynamic media assets to grow social media audiences with a focus on TikTok and Instagram
Strategically and quickly shoot, create and edit video and photo content to tell compelling and engaging stories for the Empire State Building and Empire State Realty Trust audiences
Be up-to-date on trending video content especially on Reels and TikTok and be able to quickly develop content to match that suits the Empire State Building/ESRT brand
Be the face of Empire State Building on TikTok to promote and highlight trending/relevant topics for brand awareness and sales conversion
Identify thumb-stopping, brand and audience building opportunities for content
Pitch weekly video and content ideas to Social Media Manager
Contribute creatively and deliver projects on a deadline
Proficient in Adobe CC (Photoshop, Premiere, Illustrator), FinalCut Pro and other video/photo editing platforms
Have a deep understanding of social media and audience engagement
Additional responsibilities as directed

REQUIRED SKILLS / ABILITIES

Experience of content creation (video, editing, photography, etc.)
Portfolio or website of relevant work examples
Detail-oriented and results-driven with the ability to work in a fast-paced environment.
Familiarity with key social platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, Snapchat and TikTok is required; knowledge of WeChat, and Weibo is a plus.
Ability to handle multiple tasks simultaneously
Strong written and verbal communication skills
Ability to interact with all levels of personnel

EDUCATION & EXPERIENCE

A Sophomore enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred.

PHYSICAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times

WHAT YOU CAN EXPECT

At ESRT, like our tenants, our employees come from everywhere. We foster a richly diverse work environment that captures top talent and cultivates the best ideas. By focusing on inclusion and celebrating our differences, we create even greater value — in business practices, relationships, and employee engagement. As an Equal Opportunity Employer, we are committed to maintaining a diverse, inclusive and equitable work environment where our employees can thrive. In addition, ESRT employees embody our Company Culture & Success Factors:
Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
Dependable – you take a strong sense of ownership and accountability over your work
Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
Curious – you consistently look for new ways to work smarter, not just harder
Ethical – you treat others with respect, and embrace and contribute to a culture of diversity and inclusion
Positive – you possess a service-oriented attitude with excellent follow through

WELL-BEING

Networking opportunities to get to know fellow interns and key leaders throughout ESRT
An individual project to be presented to executive leadership
Company sponsored lunches with leadership and outings
Tour of the Empire State Building Observatory
Summer Friday Early Release

$22.50 - $22.50 an hour

Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

ESRT is an affirmative action and equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Accommodations are available for applicants with disabilities

Average salary estimate

$46800 / YEARLY (est.)

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$46800K

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What You Should Know About Social Media Content Creator, Empire State Realty Trust

Empire State Realty Trust, Inc. is on the lookout for a dynamic part-time Social Media Content Creator to immerse themselves in the vibrant energy of New York City and bring our brand to life across social platforms! If you're someone who thrives on creativity and loves crafting engaging content for TikTok and Instagram, then this role is made for you. At ESRT, you'll have the chance to create snackable visual content that tells compelling stories about our iconic Empire State Building and the other stunning assets we manage. Imagine being the face of the Empire State Building on social media, where your creativity can shine through in short-form videos, memes, and more! The ideal candidate is not only proficient in content creation and Adobe Creative Suite but also stays ahead of social media trends, ready to turn a new idea into eye-catching content. Working with our talented Marketing Team, you'll help to enhance our global brand presence and engage over four million tourists each year. This is more than just a job; it's about being a part of a passionate team dedicated to excellence and innovation. If you're eager to contribute creatively, pitch your ideas, and produce on-brand content that excites our audience, we want to hear from you. Join us at ESRT, where we celebrate diversity and foster an inclusive work environment. This is a fantastic opportunity to grow your skills in a supportive atmosphere while enjoying perks like networking events and company-sponsored lunches!

Frequently Asked Questions (FAQs) for Social Media Content Creator Role at Empire State Realty Trust

What are the primary responsibilities of the Social Media Content Creator at Empire State Realty Trust?

The Social Media Content Creator at Empire State Realty Trust is responsible for developing engaging visual content, including short-form videos, memes, and dynamic media assets, specifically tailored for platforms like TikTok and Instagram. You will be tasked with quickly shooting, creating, and editing content that promotes the Empire State Building and resonates with audiences, ensuring it aligns with trending topics.