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Marketing Graduate

Location: Aberdeen or Glasgow, (Hybrid Working)

We are seeking a motivated Marketing Graduate to join our team at Interocean Marine Services Limited. This role offers an exciting start for recent graduates eager to contribute to impactful campaigns that drive brand awareness and customer engagement.

You’ll gain hands-on experience in areas like digital marketing, content creation, market research, event and social media management, all while collaborating with experienced professionals in a dynamic environment.

If you’re ready to bring your creativity and make a real impact in industries shaping global energy and marine solutions, apply today!

Responsibilities

  • Assist in the development and execution of marketing campaigns.
  • Conduct market research to identify trends and consumer preferences.
  • Create engaging content for social media platforms and company website.
  • Collaborate with the design team to produce marketing materials.
  • Monitor and analyse the performance of marketing initiatives and provide insights.
  • Support the planning and execution of events and promotional activities.
  • Maintain and update the customer database and marketing reports.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Strong written and verbal communication skills.
  • Proficiency in digital marketing tools and social media platforms.
  • Basic knowledge of market research techniques and data analysis.
  • Creativity and a keen eye for detail in content creation.
  • Ability to work collaboratively in a team environment.
  • Strong organisational skills and ability to manage multiple projects.

What we offer

  • Hybrid working options
  • Opportunities for career development
  • Training & Development
  • Private Healthcare Plan
  • Pension Plans
  • Car salary sacrifice scheme
  • Life Assurance
What You Should Know About Marketing Graduate, Interocean

Are you a recent graduate with a passion for marketing? Interocean Marine Services Limited is on the lookout for a talented Marketing Graduate to join our innovative team! Based in either Aberdeen or Glasgow, this hybrid role is your chance to dive into the dynamic world of digital marketing and contribute your creativity to campaigns that genuinely make a difference. You’ll be involved in everything from content creation and market research to managing social media and organizing events. Imagine working alongside experienced professionals who are eager to share their insights while you learn and grow. As a Marketing Graduate, you'll have the opportunity to assist in developing impactful marketing campaigns, conduct research to uncover industry trends, and create engaging content for our online platforms. Plus, you’ll have access to ongoing training and the chance to develop your skills in a supportive environment. This is not just a job; it’s the start of a rewarding career in an industry that is shaping global energy and marine solutions. If you’re ready to take the plunge, we’d love to hear from you and see how your unique perspectives can enhance our efforts in serving our customers!

Frequently Asked Questions (FAQs) for Marketing Graduate Role at Interocean
What are the main responsibilities of a Marketing Graduate at Interocean Marine Services Limited?

As a Marketing Graduate at Interocean Marine Services Limited, you will assist in developing and executing marketing campaigns, conduct market research, create engaging content for social media and our website, collaborate with the design team on marketing materials, and analyze the performance of marketing initiatives. Your role also involves supporting events and maintaining customer databases.

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What qualifications do I need to apply for the Marketing Graduate position at Interocean Marine Services Limited?

To apply for the Marketing Graduate position at Interocean Marine Services Limited, candidates should possess a Bachelor's degree in Marketing, Business, or a related field. Additionally, strong written and verbal communication skills, proficiency in digital marketing tools, and basic knowledge of market research techniques are essential.

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What skills are important for success as a Marketing Graduate at Interocean Marine Services Limited?

Successful candidates for the Marketing Graduate role at Interocean Marine Services Limited should be creative, detail-oriented in content creation, and have strong organizational skills. The ability to work collaboratively in a team environment while managing multiple projects is also crucial, along with proficiency in social media platforms.

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Is there room for growth and development as a Marketing Graduate at Interocean Marine Services Limited?

Yes! Interocean Marine Services Limited places a strong emphasis on career development and offers training and development opportunities to ensure that Marketing Graduates can grow their skills and progress in their careers.

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What benefits do Marketing Graduates receive at Interocean Marine Services Limited?

Marketing Graduates at Interocean Marine Services Limited enjoy a range of benefits, including hybrid working options, private healthcare plans, pension plans, a car salary sacrifice scheme, life assurance, and opportunities for continuous training and development.

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Common Interview Questions for Marketing Graduate
How would you approach creating an engaging social media campaign for Interocean Marine Services Limited?

To create an engaging social media campaign for Interocean Marine Services Limited, I would start by identifying the target audience and understanding their needs and preferences. I would then brainstorm creative content ideas that align with our brand's values and utilize various formats such as videos, polls, and stories. Finally, I'd set measurable goals and analyze the data to refine our approach for future campaigns.

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Can you describe how you would conduct market research?

To conduct market research effectively, I'd begin by defining the objectives and scope of the research. I would then gather both qualitative and quantitative data through methods like surveys, interviews, and analyzing existing market reports. Finally, I’d synthesize this information to identify consumer trends and preferences that could guide marketing strategies.

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What digital marketing tools are you familiar with?

I'm familiar with a range of digital marketing tools, including Google Analytics for tracking website performance, Hootsuite for managing social media accounts, and Canva for creating visual content. Additionally, I have experience using Mailchimp for email marketing campaigns and SEO tools like SEMrush to enhance online visibility.

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How do you stay updated with the latest marketing trends?

I stay updated with the latest marketing trends by regularly reading industry blogs, following thought leaders on social media platforms, and attending webinars and workshops. Subscribing to newsletters from reputable marketing sources also helps me keep up with innovative strategies and market changes.

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Describe a time when you had to work collaboratively in a team.

In my previous role as an intern, I collaborated with a team to launch a new product. We divided tasks based on each member’s strengths and communicated regularly to ensure alignment. My contribution involved research and content creation, and by working together, we successfully executed a well-received campaign that strengthened product visibility.

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What strategies would you use to analyze the performance of marketing campaigns?

To analyze the performance of marketing campaigns, I would set specific KPIs before launch, such as click-through rates and conversion rates, and regularly review analytics dashboards post-campaign. Additionally, I'd gather customer feedback and use A/B testing to identify what works best for our audience, ensuring continuous improvement.

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How would you handle a negative comment on social media?

In the event of a negative comment on social media, I would first acknowledge the user's concern and ensure them that we value their feedback. Then, I would gather the necessary information to address the issue effectively and respond promptly, aiming to resolve the situation publicly and, if needed, take the conversation to private messages.

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What is your creative process for content creation?

My creative process for content creation begins with brainstorming relevant topics that resonate with the target audience. I then outline key points I want to convey and draft the content, incorporating visuals that enhance the narrative. Finally, I review and edit for clarity and engagement before publishing.

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How do you prioritize tasks when managing multiple projects?

When managing multiple projects, I prioritize tasks based on deadlines and impact. I utilize project management tools to organize my workflow, set achievable milestones, and communicate with team members to ensure we're all aligned. This structured approach allows me to stay focused and deliver quality results on time.

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Why do you want to work with Interocean Marine Services Limited?

I am excited about the opportunity to work with Interocean Marine Services Limited because of its commitment to innovation within the global energy and marine solutions sector. I believe my skills in marketing can contribute to the success of impactful campaigns while learning from an experienced team dedicated to sustainability and progress.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
December 19, 2024

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