Empowerly seeks a Senior Manager of Events Marketing to design and execute impactful in-person, virtual, and hybrid events that drive lead generation and support sales objectives.
Responsibilities: Own the event marketing strategy, manage end-to-end execution of events, and optimize lead capture and engagement processes.
Skills: 7+ years of event marketing experience, proficiency in CRM tools (preferably HubSpot), and strong project management and communication skills are essential.
Qualifications: Bachelor's in Marketing or related field; MBA preferred; experience in education or edtech sectors is a plus.
Location: Remote or San Francisco, CA
Compensation: $130000 - $160000 / Annually
About Empowerly
Empowerly is an education technology company on a mission to democratize college admissions through personalized guidance, expert coaching, and data-backed technology. We help students from all backgrounds reach their academic and professional potential by combining expert counseling with innovative software.
Backed by $30M in funding, including a $15M round in early 2024 led by Conductive Ventures, we’re scaling our services, launching new products (including our first mobile app), and growing our remote-first team.
If you’re passionate about building meaningful experiences that connect people to purpose—and you thrive at the intersection of creativity, operations, and measurable impact—we’d love to meet you.
About the Role
We’re looking for a strategic and hands-on Senior Manager of Events Marketing to own Empowerly’s event marketing function across in-person, virtual, and hybrid experiences. Your role will be to build memorable events that not only elevate our brand, but also generate qualified leads, accelerate deals, and empower our BDR and AE teams.
You’ll work closely with marketing leadership, sales, and our Senior Marketing Analyst to ensure every event is integrated into our funnel, captured in HubSpot, and optimized for revenue impact. You'll also be empowered to explore how AI and automation tools can enhance how we plan, execute, and follow up on events.
This role is perfect for someone who understands that events aren’t just about logistics—they’re about driving pipeline, inspiring action, and building a scalable GTM motion.
Event Strategy & Planning
Pipeline Generation and Sales Enablement
Execution & Optimization
Artificial Intelligence (AI) MARKETING TECH & AUTOMATION
Partnership & Community Engagement
What Winning Together Looks Like
Requirements
$130,000 - $160,000 a year
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Empowerly is on the lookout for a dynamic Senior Manager of Events Marketing in sunny San Francisco! If you're passionate about creating unforgettable experiences and driving leads through engaging events, then this role might be your next exciting venture. As a Senior Manager of Events Marketing, you'll take the reins on orchestrating a diverse range of events, including in-person, virtual, and hybrid experiences that align perfectly with our sales objectives. With over 7 years of event marketing experience under your belt, you’ll be well-equipped to tackle the end-to-end execution from strategic planning to flawless delivery. Your role will involve collaborating closely with marketing leadership and sales, ensuring that every event generates qualified leads and accelerates sales opportunities. Your expertise in CRM tools like HubSpot will be essential as you optimize lead capture processes. You'll also have the chance to explore how the latest AI technologies can enhance event planning and follow-ups, showcasing your innovative thinking. Moreover, working with Empowerly means being part of a mission-driven company committed to democratizing college admissions, so you know your work is making a genuine difference. If you're ready to step into a role that combines creativity, strategy, and measurable impact, we can't wait to meet you!
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Empowerly provides personalized college and career guidance. Our mission is to empower students to become the most successful version of themselves.
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