Senior Manager, Events Marketing

The Senior Manager, Events Marketing at Empowerly holds the pivotal responsibility of overseeing the entire event marketing function across various formats. This includes crafting strategic event plans that align with both marketing and sales goals, managing execution from budget to logistics, and analyzing KPIs post-event. The role is designed to foster collaboration between marketing and sales teams, ensuring that each event drives meaningful pipeline generation and brand engagement while optimizing lead capture in HubSpot for maximum revenue impact.

To be a fitting candidate for the Senior Manager, Events Marketing position at Empowerly, applicants should ideally possess a BS in Marketing or a related field, with an MBA being preferred. They should have over seven years of experience in event marketing, showcasing a solid record of delivering impactful events across in-person, virtual, and hybrid formats. Familiarity with CRM tools, especially HubSpot, and strong project management skills are essential to ensure events run smoothly and effectively.

In the role of Senior Manager, Events Marketing at Empowerly, technology plays a critical role in enhancing event execution and follow-up processes. The manager will explore and recommend AI tools that improve planning and lead scoring, work closely with marketing analysts to set up automations in HubSpot, and leverage data analytics to drive meaningful insights. This tech-forward approach not only streamlines event management but also amplifies the overall impact on lead generation and relationship building.

The Senior Manager, Events Marketing at Empowerly will be responsible for a variety of event types designed to elevate brand awareness and drive sales. This includes regional field campaigns, school-focused events, national conferences, and virtual webinars. The focus will be on creating memorable experiences that resonate with different buyer personas while fostering engagement amongst prospective students and other stakeholders in the education sector.

Outcomes for the Senior Manager, Events Marketing at Empowerly include measurable lead generation, increased engagement during events, and a solidified relationship between marketing initiatives and sales pipeline acceleration. The successful implementation of a repeatable event playbook, effective use of automation tools, and enhanced collaboration within cross-functional teams are all critical to driving the company's objectives and creating impactful, scalable marketing strategies.

When discussing your experience with event marketing, focus on specific examples where you successfully planned and executed various types of events—whether in-person, virtual, or hybrid. Highlight your understanding of how these events align with marketing and sales goals, how you've used analytics to drive improvements, and any innovative approaches you've taken that connect with the objectives of Empowerly.

Outline a multi-faceted approach to lead generation through events, emphasizing pre-event outreach to target audiences, the use of CRM tools for lead capture, and post-event follow-ups to nurture leads. Discuss how you construct tailored marketing campaigns around key events to ensure alignment with buyer personas and overall business strategies, particularly in the context of the education sector.

When asked about measuring success, share the key performance indicators (KPIs) you track, such as lead generation numbers, attendee engagement rates, and overall ROI. Discuss your experience in using analytics tools like HubSpot and Salesforce to provide a comprehensive view of event performance, which will help you align future strategies with company objectives.

Discuss the resources you utilize to stay updated, including industry publications, webinars, and professional networking groups. Explain how you apply these insights to inform your event strategies, especially in incorporating AI and automation tools to improve efficiency and engagement during events.

Share a specific situation where you faced challenges during an event, explaining the issue and how you navigated it. Highlight your problem-solving skills, your ability to stay calm under pressure, and the proactive measures you took to ensure a successful outcome, underscoring your commitment to achieving event goals regardless of obstacles.

Explain how collaboration with sales and marketing teams is essential for successful event execution. Provide examples of how you've fostered teamwork in the past, particularly how you've aligned marketing efforts with sales needs to ensure that events drive lead generation and support overall business objectives.

Discuss your organizational skills and the methods you use to prioritize tasks effectively. Mention tools or project management techniques that help you streamline event preparation and manage timelines, ensuring that every aspect aligns with the overall event strategy and corporate goals.

Share details about your familiarity with various digital marketing tools that facilitate event promotion, including social media platforms, email marketing tools, and CRM systems. Explain your approach to creating integrated marketing campaigns that effectively drive attendance and engage target audiences, particularly within the educational space.

Outline specific strategies and best practices you employ to create memorable experiences for event attendees. This could include personalized communications, interactive sessions, and post-event engagement tactics. Emphasize your understanding of how to link the attendee experience to broader marketing goals, especially in fostering relationships and trust with the target audience.

Reflect on why Empowerly's mission resonates with you, emphasizing your passion for education and helping students achieve their goals. Discuss how you believe your experience in event marketing can directly contribute to Empowerly's objectives and how you see yourself thriving in the company culture that values meaningful connections and innovative strategies.