Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Senior Manager, Events Marketing image - Rise Careers
Job details

Senior Manager, Events Marketing

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Empowerly seeks a Senior Manager of Events Marketing to design and execute impactful in-person, virtual, and hybrid events that drive lead generation and support sales objectives.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Own the event marketing strategy, manage end-to-end execution of events, and optimize lead capture and engagement processes.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: 7+ years of event marketing experience, proficiency in CRM tools (preferably HubSpot), and strong project management and communication skills are essential.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Bachelor's in Marketing or related field; MBA preferred; experience in education or edtech sectors is a plus.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Remote or San Francisco, CA

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $130000 - $160000 / Annually



About Empowerly

Empowerly is an education technology company on a mission to democratize college admissions through personalized guidance, expert coaching, and data-backed technology. We help students from all backgrounds reach their academic and professional potential by combining expert counseling with innovative software.

Backed by $30M in funding, including a $15M round in early 2024 led by Conductive Ventures, we’re scaling our services, launching new products (including our first mobile app), and growing our remote-first team.

If you’re passionate about building meaningful experiences that connect people to purpose—and you thrive at the intersection of creativity, operations, and measurable impact—we’d love to meet you.

About the Role

We’re looking for a strategic and hands-on Senior Manager of Events Marketing to own Empowerly’s event marketing function across in-person, virtual, and hybrid experiences. Your role will be to build memorable events that not only elevate our brand, but also generate qualified leads, accelerate deals, and empower our BDR and AE teams.

You’ll work closely with marketing leadership, sales, and our Senior Marketing Analyst to ensure every event is integrated into our funnel, captured in HubSpot, and optimized for revenue impact. You'll also be empowered to explore how AI and automation tools can enhance how we plan, execute, and follow up on events.

This role is perfect for someone who understands that events aren’t just about logistics—they’re about driving pipeline, inspiring action, and building a scalable GTM motion.

Event Strategy & Planning

  • Own and execute a company-wide event strategy aligned to marketing and sales objectives
  • Design a mix of brand and revenue-driving activations—from school-based events and regional field campaigns to national conferences and virtual webinars
  • Develop event plans that map to buyer personas and lead lifecycle stages

Pipeline Generation and Sales Enablement

  • Create field marketing programs that directly support the BDR and AE teams
  • Partner with sales to pre-load events with target leads, then follow up with campaign-driven outreach
  • Track and optimize lead capture and routing in HubSpot and Salesforce
  • Serve as a bridge between marketing events and sales pipeline acceleration

Execution & Optimization

  • Manage end-to-end event execution: budget, vendors, timelines, logistics, and on-site operations
  • Drive digital experiences using webinar and virtual event platforms
  • Ensure every event has clear KPIs, follow-up workflows, and post-event insights

Artificial Intelligence (AI) MARKETING TECH & AUTOMATION

  • Explore and recommend AI tools that improve event planning, lead scoring, personalization, and post-event engagement
  • Work closely with our Senior Marketing Analyst to implement automations via HubSpot or other marketing tech
  • Stay current on AI trends in marketing and event execution

Partnership & Community Engagement

  • Build relationships with school administrators, PTAs, conference organizers, and education communities
  • Lead co-marketing events and sponsorship opportunities that grow brand awareness

What Winning Together Looks Like

  • Events that drive measurable leads and create meaningful engagement
  • A repeatable playbook for sales-aligned, data-driven field marketing
  • Automation and workflows that reduce manual effort and increase ROI
  • BDRs and AEs excited to participate in events because they trust the outcomes
  • Strong internal collaboration and trust across marketing, sales, and operations

Requirements

  • BS in Marketing, Integrated Marketing, Communications, Product Marketing, etc ; MBA preferred
  • 7+ years of experience in event marketing with a strong record of delivering impact across in-person, virtual, and hybrid formats
  • Deep understanding of lead generation, campaign development, and event funnel metrics
  • Fluency in CRM and marketing tools (HubSpot preferred) for event setup, lead capture, and reporting
  • Experience building scalable programs with limited resources
  • Ability to work cross-functionally within Marketing, BDRs, AEs, and analysts to drive pipeline outcomes
  • Excellent project management, vendor negotiation, and communication skills
  • Strong analytical instincts — you know how to measure success, tell a data story, and iterate
  • Familiarity with AI tools, marketing automation, or prompt-based platforms is a plus
  • Experience in education, edtech, or mission-driven sectors is a bonus

$130,000 - $160,000 a year

Empowerly Glassdoor Company Review
4.1 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Empowerly DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Empowerly
Empowerly CEO photo
Unknown name
Approve of CEO

Average salary estimate

$145000 / YEARLY (est.)
min
max
$130000K
$160000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Events Marketing, Empowerly

Empowerly is on the lookout for a dynamic Senior Manager of Events Marketing in sunny San Francisco! If you're passionate about creating unforgettable experiences and driving leads through engaging events, then this role might be your next exciting venture. As a Senior Manager of Events Marketing, you'll take the reins on orchestrating a diverse range of events, including in-person, virtual, and hybrid experiences that align perfectly with our sales objectives. With over 7 years of event marketing experience under your belt, you’ll be well-equipped to tackle the end-to-end execution from strategic planning to flawless delivery. Your role will involve collaborating closely with marketing leadership and sales, ensuring that every event generates qualified leads and accelerates sales opportunities. Your expertise in CRM tools like HubSpot will be essential as you optimize lead capture processes. You'll also have the chance to explore how the latest AI technologies can enhance event planning and follow-ups, showcasing your innovative thinking. Moreover, working with Empowerly means being part of a mission-driven company committed to democratizing college admissions, so you know your work is making a genuine difference. If you're ready to step into a role that combines creativity, strategy, and measurable impact, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Senior Manager, Events Marketing Role at Empowerly
What are the main responsibilities of a Senior Manager of Events Marketing at Empowerly?

The Senior Manager of Events Marketing at Empowerly is primarily responsible for designing and executing engaging in-person, virtual, and hybrid events. This includes developing a comprehensive event marketing strategy, managing all aspects of event logistics, and ensuring that these events are aligned with the company's sales and marketing objectives. Additionally, you’ll be tasked with optimizing lead capture processes and collaborating closely with sales teams to track event outcomes in HubSpot.

Join Rise to see the full answer
What qualifications are required for the Senior Manager of Events Marketing position at Empowerly?

To be considered for the Senior Manager of Events Marketing role at Empowerly, candidates should possess a Bachelor's degree in Marketing or a related field, with an MBA preferred. You should have at least 7 years of relevant experience in event marketing and a strong understanding of lead generation metrics, along with proficiency in CRM tools, notably HubSpot. Experience in the education or edtech sectors is a plus.

Join Rise to see the full answer
What tools do Senior Managers of Events Marketing at Empowerly use?

At Empowerly, Senior Managers of Events Marketing utilize various tools to enhance their operations, including CRM tools like HubSpot for event setup and lead capture, marketing automation software for follow-up engagements, and AI technologies to optimize event planning. Familiarity with analytics tools is also crucial for tracking event metrics and measuring success.

Join Rise to see the full answer
How does the Senior Manager of Events Marketing contribute to Empowerly's mission?

The Senior Manager of Events Marketing plays a vital role in furthering Empowerly's mission of democratizing college admissions by organizing events that connect students with vital resources and information. Each event is a touchpoint that not only elevates the brand's presence but also drives meaningful engagement, relationship-building, and lead generation that ultimately supports students and their families in their educational journey.

Join Rise to see the full answer
What type of events will a Senior Manager of Events Marketing at Empowerly oversee?

In this role, you'll oversee a variety of events, ranging from school-based activations and regional campaigns to national conferences and virtual webinars. Each event is designed not only to promote the Empowerly brand but to engage directly with potential customers, enhance lead generation, and foster relationships with educational communities.

Join Rise to see the full answer
Common Interview Questions for Senior Manager, Events Marketing
Can you describe your experience with managing large-scale events?

When answering this question, highlight your specific experience in organizing events. Discuss the types of events you've managed, the scale of these events, and the outcomes you achieved. Mention any particular challenges faced and how you overcame them, showcasing your problem-solving skills.

Join Rise to see the full answer
How do you measure the success of an event?

In your answer, emphasize the importance of KPIs. Talk about metrics such as lead generation, attendee feedback, engagement rates, and sales conversions. Be prepared to give examples of how you've tracked these metrics in the past and how you utilize data to optimize future events.

Join Rise to see the full answer
What strategies do you use to increase attendee engagement at events?

Describe various engagement strategies you’ve implemented in previous roles, such as interactive sessions, networking opportunities, and leveraging social media for events. It's also valuable to discuss how personalization and targeted content can enhance attendee experiences.

Join Rise to see the full answer
How do you ensure that your events align with the company's sales and marketing goals?

Discuss how you collaborate with sales and marketing teams to understand their objectives and integrate these into your event strategy. Mention any techniques you've used to ensure alignment, such as pre-event briefings and post-event follow-ups that involve sales outreach.

Join Rise to see the full answer
Can you provide an example of a particularly successful event you managed?

When answering, share a detailed case study of an event. Describe your role, the planning process, the execution, and the results. Metrics can include number of leads generated, feedback scores, or any follow-up success stories that highlight the impact of the event.

Join Rise to see the full answer
What is your experience with virtual and hybrid events?

Explain your familiarity with various virtual event platforms, any innovative solutions you've implemented, and how you engage audiences online. Discuss the differences you've noted in planning and executing virtual versus in-person events and how you adapt your strategies accordingly.

Join Rise to see the full answer
How do you handle unforeseen challenges during an event?

Use this answer to highlight your problem-solving abilities. Share examples of challenges you've faced during an event and how you quickly adapted your plans to overcome these issues while ensuring attendees still enjoyed a seamless experience.

Join Rise to see the full answer
What role does AI play in your event marketing strategy?

Talk about how you keep abreast of emerging AI technologies and discuss practical applications such as lead scoring, personalized marketing, or analytics. Explain how integrating AI has transformed your approach to planning and executing events, enhancing efficiency and outcomes.

Join Rise to see the full answer
What collaboration techniques do you use with other departments?

Focus on the importance of cross-functional teamwork. Discuss your methods for communication, such as regular check-ins and collaborative planning sessions with marketing, sales, and other departments to ensure comprehensive event success.

Join Rise to see the full answer
What inspirations do you draw from when creating event concepts?

Share sources of inspiration that have influenced your event planning, such as industry trends, competitor analyses, or feedback from past attendees. Talk about how you incorporate innovative ideas into your event strategies to keep them fresh and engaging.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 2 days ago
Mission Driven
Rapid Growth
Growth & Learning
Startup Mindset

Join Empowerly as a Marketplace Essay Editor and play a pivotal role in guiding students towards their academic dreams through expert essay editing.

Photo of the Rise User
Posted 14 days ago

Join Crusoe as a Senior Digital Marketing Manager and lead innovative marketing initiatives to fuel AI-driven growth.

Posted 9 days ago

Explore an impactful internship in marketing with Centerstone, contributing to community engagement and innovative outreach strategies.

Western Welding Academy Hybrid US, Campbell County, WY; Wyoming State, Gillette, WY
Posted 9 days ago

The Content Creator will help drive the Academy's mission by producing compelling content that showcases the importance of skilled trades and enhances our online presence.

Photo of the Rise User
Posted 7 days ago

Step into a leadership role at Gustavus Adolphus College as the Sponsorship Director, driving partnership opportunities that elevate the college's brand and support its mission.

Photo of the Rise User
Posted 11 days ago

SourceCode Communications seeks a driven Marketing Manager to enhance brand presence and lead marketing strategies in a hybrid role.

Macy's Jobs Hybrid New York, New York, United States
Posted 3 days ago

Macy's is looking for a Product Marketing Associate to drive customer engagement and revenue through innovative marketing strategies.

Posted yesterday

Join Renuity as a Paid Social Lead and play a critical role in optimizing campaign performance and driving lead generation across business units.

Photo of the Rise User

As the Director of Digital Marketing at Medidata, lead a team in redefining the corporate website's impact on clinical trial engagement.

Empowerly provides personalized college and career guidance. Our mission is to empower students to become the most successful version of themselves.

7 jobs
MATCH
Calculating your matching score...
BADGES
Badge Bipoc LedBadge Women LedBadge ChangemakerBadge Rapid Growth
CULTURE VALUES
Mission Driven
Rapid Growth
Growth & Learning
Startup Mindset
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 27, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
Someone from OH, Akron just viewed Customer Support Representative at ProVia
Photo of the Rise User
Someone from OH, Alliance just viewed Store Representative - Mid-Shift at Serv-U-Success
Photo of the Rise User
Someone from OH, Eastlake just viewed (REMOTE) Account Executive at Trellis
Photo of the Rise User
41 people applied to Event Coordinator at Updater
Photo of the Rise User
Someone from OH, Elyria just viewed Security Officer - Factory Patrol at Allied Universal
Photo of the Rise User
Someone from OH, Cincinnati just viewed Staff Software Test Engineer, Platform at Clari