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Vice President, Sales (Central/West Region)

Encoura is looking for an ambitious enterprise SaaS sales leader who is eager to prosper in a dynamic high growth environment. This role reports directly to the Chief Growth Officer.  In this role, you will lead, grow, and manage a sales team – including driving growth strategy and, of course, closing deals.  The ideal candidate has experience managing a high performing team to drive exponential business growth and the ability to manage and close complex sales. They are adept at navigating relationships with multiple executive stakeholders.  They thrive in it, quarterbacking internal teams to scope transformative solutions in Enrollment Higher Education.


What You'll Accomplish


During the first 6 months you will:

·       understand and monitor your team’s sales goals, challenges and potential.

·       develop a rapport with each of your team’s sales representatives.

·       understand all our products/solutions and what they provide to our clients.

·       have an in-depth understanding of sales and contract processes.

·       attend service team’s calls to understand their importance to success.

·       travel to conferences and college campuses to observe client meetings.


During the following 6 months you will:

·       have in-depth knowledge of your top successful clients and the programs we provide.  

·       be actively working to determine growth potential to replicate success in the territory.

·       be able to provide value to your team’s sales calls and can overcome objections.

·       work with our service teams to drive successful client programs. Sales Management support will always be there to help you succeed.

·       be actively traveling with your team to coach and assist in conducting client meetings both on campus and at state, regional and national conferences. 

·       be using a consultative approach to solutions selling during all client interactions and while coaching your team.


Future Years:

·       You will help grow your team’s line of business and actively coach your team’s development.  Your creative suggestions to improve success will be expected and highly appreciated!

·       Willingness to travel and adapt to the needs of Encoura with a strong commitment to driving client success.


What You'll Do
  • You will begin by being trained as a sales representative to ensure you understand our solutions, processes and contracts to help you effectively manage.
  • Manage a team of sales executives to meet Encoura’s quarterly and annual goals.
  • Effectively engage with new prospects and win deals by using a consultative, value-oriented approach that resonates with c-level decision makers.
  • Travel with each assigned sales representative to coach, mentor and close sales.
  • Demonstrate a high level of business acumen, managing the team to effectively diagnose the client’s business challenges to prescribe Encoura’s best fit solutions for success.
  • Drive the entire sales process from prospecting through opportunity development and deal closure, to post-sale kickoff with our Client Experience Teams.
  • Work in a dynamic scale-up where you will share feedback from the field to help shape the evolution of our product and service offerings.
  • Obsess over outcomes and continuously iterate and innovate to drive the evolution of our business.
  • Hold weekly individual meetings with team-members.
  • Report to sales management the team’s progress and challenges.
  • Collaboration with sales management is critical.
  • Train and monitor that your team is following process protocol: approvals, pricing, CRM recording, necessary travel and reporting.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. 


About You
  • A minimum of 5 years of recent sales and account management experience in post-secondary education with a proven track record of identifying business opportunities, creating and executing a sales plan, and consistently achieving quarterly and annual revenue goals. Must be proactive, motivated, and have impeccable time management skills. 
  • A Bachelor’s degree or relevant track record of success
  • A minimum of 5 years of experience working in Enrollment Management at a Higher Education Institution or a similar vendor in the industry.
  • A minimum of 5 years of experience managing a sales team.
  • Ability to travel to customer meetings, corporate training, and tradeshows. 
  • Strong sales aptitude 
  • Strong coaching and motivating skills
  • Proficient verbal & written communication skills 


About Us


Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success. 

 

With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers Encourage® —the nation’s largest free college and career planning program used by millions of high school students and educators nationwide. 

 

Encoura is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S. 

 

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team. 


Applicants from California, please review the CA HR Privacy Notice.

To review our privacy policy, please click this link: https://encoura.org/privacy-policy/ 


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CEO of Encoura
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Dennis Syracuse
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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About Vice President, Sales (Central/West Region), Encoura

Encoura is on the lookout for a dynamic Vice President of Sales for the Central and West Region! If you're a seasoned enterprise SaaS sales leader looking to thrive in a high-growth environment, this role could be a perfect fit for you. Reporting directly to the Chief Growth Officer, you'll be at the forefront of leading and growing a sales team that's passionate about transforming the Enrollment Higher Education landscape. Your days will be filled with strategizing growth, managing complex sales processes, and building strong relationships with executive stakeholders. In the first six months, you will immerse yourself in understanding your team's sales goals, developing rapport with each team member, and mastering our suite of products and solutions. Fast forward to the next six months, you will leverage your in-depth knowledge of successful clients to replicate triumphs in your territory. You'll coach your team through client meetings, offering a consultative approach that resonates with C-level decision makers, while actively traveling with them to enhance their engagements. Over time, your contributions will help shape the future success of the team, as you share your insights to improve client outcomes. If you possess not only the sales management skills but also a creative mindset and a strong commitment to driving client success, we would love to hear from you!

Frequently Asked Questions (FAQs) for Vice President, Sales (Central/West Region) Role at Encoura
What are the main responsibilities of the Vice President of Sales at Encoura?

As the Vice President of Sales at Encoura, your primary responsibilities include leading a sales team, developing and executing growth strategies, managing complex sales processes, and building relationships with executive stakeholders. You'll coach and mentor sales representatives, analyze client needs, and ensure your team meets sales goals while driving revenue growth in the post-secondary education sector.

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What qualifications are required for the Vice President, Sales position at Encoura?

To qualify for the Vice President of Sales role at Encoura, you need at least 5 years of experience in sales and account management, particularly within post-secondary education. This includes a proven track record in managing a high-performing sales team, developing sales plans, and achieving revenue targets. A Bachelor’s degree is preferred, alongside strong communication and coaching skills.

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What skills are important for success as the Vice President of Sales at Encoura?

Successful candidates for the Vice President of Sales at Encoura will possess strong sales aptitude and excellent coaching abilities. Key skills also include strategic thinking, time management, effective communication, and the ability to foster relationships with executive decision-makers. Previous experience in Enrollment Management is beneficial for understanding the education sector's unique challenges.

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What does a typical workday look like for the Vice President, Sales at Encoura?

A typical workday for the Vice President of Sales at Encoura involves meeting with team members, strategizing to meet sales goals, coaching sales representatives during client meetings, and engaging with new prospects. You will be actively involved in shaping client relationships and driving the sales process while also collaborating with the sales management team to address challenges.

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What are the goals set for the Vice President, Sales in their first year at Encoura?

In the first year, the Vice President of Sales at Encoura aims to build rapport with the sales team, understand product offerings, achieve quarterly and annual sales targets, and replicate client success across the region. Additionally, you will focus on coaching your team, leveraging feedback from the field, and continuously innovating to enhance business outcomes.

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Common Interview Questions for Vice President, Sales (Central/West Region)
What strategies do you use to lead a successful sales team as a Vice President?

As a Vice President of Sales, I focus on setting clear goals and expectations for each team member, fostering open communication, and mentoring my team through challenges and successes. I also implement regular training sessions and encourage collaboration among team members to build a supportive environment that drives performance.

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Can you describe a time when you overcame a significant sales challenge?

Certainly! One notable instance was when a major competitor emerged in our market. I spearheaded a thorough analysis of client needs and adjusted our value proposition accordingly. By collaborating closely with our service teams, we successfully tailored our approach to demonstrate how our solutions align with clients' evolving objectives, ultimately leading to a significant increase in sales.

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How do you prioritize and manage your sales pipeline?

I prioritize my sales pipeline by evaluating the potential impact of each opportunity, considering factors like alignment with company goals, revenue potential, and customer need. I utilize CRM tools to track each deal's progress, ensuring that I maintain regular check-ins with my team to address any hurdles and maximize opportunities for closure.

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What do you consider the most critical metrics for a sales team?

Critical metrics for a sales team include monthly sales revenue, conversion rates, average deal size, and customer acquisition costs. Tracking these metrics allows us to assess performance, identify areas for improvement, and align our strategies with overall business objectives.

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How do you approach coaching your sales team?

My approach to coaching involves understanding each team member's strengths and weaknesses, providing tailored feedback and support. I encourage open dialogue during one-on-one meetings, offering insights from my own experiences while adapting training techniques to suit individual learning styles, ensuring everyone has the opportunity to excel.

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What role does relationship building play in your sales strategy?

Relationship building is fundamental to my sales strategy. Establishing trust and rapport with clients leads to deeper insights into their needs and challenges, allowing us to provide more effective solutions. I actively engage with clients, showing them we genuinely care about their success, which helps foster long-term partnerships.

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How do you stay updated on industry trends and changes?

I stay updated on industry trends through a combination of professional networks, attending conferences, and consuming relevant publications and research reports. By fostering relationships with industry experts and continuously seeking knowledge, I'm able to align our strategies with emerging trends, ensuring we remain competitive.

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What is your experience in using data to drive sales decisions?

My experience in using data to drive sales decisions involves analyzing performance metrics to identify trends and areas for growth. By leveraging data-driven insights, I can evaluate the effectiveness of our strategies, make informed decisions about resource allocation, and adjust tactics based on what resonates most with our clients.

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Can you explain your experience with consultative selling?

Consultative selling is about understanding clients' needs and offering tailored solutions. In my previous roles, I've successfully used this approach by conducting thorough needs assessments and actively listening to client feedback. This technique has not only led to increased sales but also improved customer satisfaction.

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How do you measure success for your sales team?

I measure success for my sales team through a combination of quantitative metrics, like sales revenue and quotas achieved, as well as qualitative feedback from clients. Celebrating milestones, addressing challenges, and fostering a culture of continuous improvement contribute to a positive environment where everyone strives for success.

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Full-time, remote
DATE POSTED
January 8, 2025

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