Copywriter

As a Copywriter at Epignosis, your key responsibilities include crafting high-impact copy for Google Ads, landing pages, and email campaigns, ensuring clarity and consistency in communication, creating actionable briefs, strategizing content for marketing campaigns, and optimizing performance through data insights. Your work will directly contribute to driving engagement and conversions across our learning solutions.

To qualify for the Copywriter position at Epignosis, candidates should possess 3-5 years of professional copywriting experience, ideally in a B2B environment. Strong English writing and editing skills, a robust portfolio demonstrating effective copy, research skills to understand target audiences, and familiarity with SEO principles are essential for success in this role.

Yes, having experience with SEO is important for the Copywriter role at Epignosis. Understanding SEO principles will allow you to create content that not only engages but also ranks well across search engines, thereby enhancing the visibility of our learning solutions and attracting a larger audience.

At Epignosis, Copywriters can expect a vibrant working environment full of creativity and collaboration. We foster a culture where team members are encouraged to share ideas and contribute to brainstorming sessions, all while maintaining a healthy work/life balance. Our commitment to employee happiness guarantees a supportive and engaging workplace.

Epignosis provides a competitive compensation package, private health insurance, meal allowances, and opportunities for professional development as part of its benefits for the Copywriter position. Additionally, we offer a beautiful office space or flexible hybrid work options, ensuring all team members can flourish in their roles.

When writing copy for various target audiences, I start by thoroughly researching their pain points, motivations, and preferences. I also create audience personas to tailor my messaging effectively. This helps ensure that each piece resonates with the specific group I’m addressing, allowing for higher engagement and conversion rates.

Certainly! I often review and edit my own drafts critically to enhance clarity and ensure alignment with brand voice. I remember a specific campaign where initial feedback revealed some messaging discrepancies, and upon reviewing, I made adjustments that not only clarified the purpose but also strengthened the call to action, leading to better conversion rates.

Creating compelling headlines involves focusing on clarity and emotional appeal. I often use power words and pose questions to spark curiosity or urgency. Additionally, I test different headlines to see which resonates most with audiences, ensuring that I capture their attention right from the start.

To measure the success of my copy, I rely on metrics such as click-through rates, conversion rates, and user engagement data. Analyzing this data helps me understand what works and what doesn’t, allowing me to continuously improve my writing based on tangible insights.

Collaboration is key in my writing process as it allows for different perspectives that enhance the final product. I prefer engaging with team members during brainstorming sessions, sharing drafts, and incorporating their feedback, which strengthens the overall effectiveness of the copy.

To ensure brand consistency in my copy, I familiarize myself thoroughly with Epignosis’s tone of voice and brand guidelines. I create a checklist of key points to cross-reference against my drafts, ensuring that all content aligns with our established standards while still being engaging and relatable.

Absolutely! I worked on a campaign where we revamped our email marketing strategy. By personalizing content and segmenting our audience, we increased open rates by over 30%. This campaign not only highlighted our products effectively but also significantly boosted customer engagement.

I utilize keyword research tools to identify relevant keywords and phrases that our target audience is searching for. After that, I naturally integrate these keywords into my copy while maintaining readability. This balance ensures that the copy is SEO-friendly without compromising the message.

Managing tight deadlines while maintaining quality comes down to effective planning and prioritization. I outline key tasks and allocate specific time slots for each phase—research, drafting, editing—to ensure I stay on track. I also communicate openly with my team regarding timelines to manage expectations.

As a Copywriter at Epignosis, I'm driven by the opportunity to craft impactful messages that contribute to our mission of democratizing training. The chance to write for a diverse global audience and work alongside creative individuals makes my role fulfilling and exciting every day.