Job details

Content Marketing Specialist

Job Summary:

To support marketing objectives by developing and executing content strategies to educate and engage target audiences, build brand awareness, drive lead generation and support wider business goals. Creating, optimising, and distributing unique, high-quality content across various platforms while leveraging SEO best practices and performance analytics to maximise impact. Collaborating with cross functional teams and external stakeholders, content calendar management, and staying updated with industry trends to ensure effective and innovative content delivery.

Key Responsibilities:

· Contribute to developing a comprehensive marketing plan

· Research, develop and implement content strategies aligned with business goals, consumer behaviour, and target audience needs

· Write, edit, curate and produce various short form and long form content types whilst maintaining brand voice and quality standards

· Perform keyword research and optimise content for search engines, ensuring SEO best practices are applied

· Publish and promote content across B2B platforms to reach and engage with target audiences

· Own, monitor and analyse marketing campaign performance and effectiveness / ROMI of specific campaigns against KPIs

· Conduct frequent competitor analyses and scan the wider marketing landscape

· Build and maintain good relationships with creative teams, agencies, press contacts, media contacts and suppliers

· Manage the content marketing plan, calendar and asset storage

· Use and maintain the established work management system to organise projects, tasks and meetings

· Utilise the Customer Relationship Management (CRM) database to extract insights

· Regularly collaborate with teams throughout the business to identify customer needs and pain points

· Represent the marketing team at promotional events where required

· Any other duties and support as may be reasonably requested by the Marketing Manager.

· Bachelor’s degree in Marketing, Communications, English or other related field / equivalent qualification

· Minimum of 3 years of experience in content / creative / social strategy roles

· An innovative outlook and proactive, adaptable approach

· Excellent written and verbal communication skills

· Proficient in using content management systems, SEO tools, email and social media platforms

· Sound analytical skills to make data-driven decisions

· Basic graphic design, video production and video editing skills

· Ability to handle short deadlines

· Flexibility to travel.

26 days annual leave, rising to 30 days with service

Employer pension contributions of up to 6%
Private Healthcare (BUPA), subject to service
Income Protection, subject to service
Life Assurance
Discounted shopping vouchers
Tech Scheme
Cycle to Work Scheme

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Content Marketing Specialist, Eriez

As a Content Marketing Specialist at our company, you'll be at the forefront of driving our marketing initiatives through innovative content strategies. This dynamic role is all about finding engaging ways to connect with our audience and elevate our brand presence. With a bachelor's degree in Marketing, Communications, or a related field and at least three years of experience in roles focusing on content, you’ll leverage your skills to research, develop, and implement unique content across multiple platforms. You'll write and curate both short and long-form pieces while ensuring they align with our brand voice and quality standards. Your expertise in SEO will be crucial as you perform keyword research and optimize content for maximum visibility. Collaboration is key; you’ll work closely with cross-functional teams and external partners to deliver initiatives that resonate with our target audience. Monitoring the effectiveness of campaigns is part of your role, as is staying ahead of market trends through competitor analysis. Not only will you manage our content marketing calendar, but you'll also utilize our CRM database to extract valuable insights that drive our strategies. With a mix of creative flair and analytical prowess, you will contribute significantly to reaching our business goals. We believe in fostering growth, which is why we offer generous benefits, including 26 days of annual leave, a strong pension scheme, and opportunities for professional development. If you're adaptable, innovative, and ready to make an impact, we would love to hear from you!

Frequently Asked Questions (FAQs) for Content Marketing Specialist Role at Eriez

What are the key responsibilities of a Content Marketing Specialist at our company?

The Content Marketing Specialist at our company is primarily responsible for developing and executing comprehensive content strategies that align with our marketing objectives. This includes writing, editing, and optimizing a variety of content types, conducting keyword research, and ensuring SEO best practices are applied. You'll also manage the content calendar and collaborate with cross-functional teams to deliver effective marketing campaigns.