Medior Creative Strategist (m/f/div)

As a Medior Creative Strategist at DEPT®, your key responsibilities include collaborating with client and creative teams to develop strategies, guiding creative thinking across various campaign types, and writing compelling creative briefs. You will also be responsible for understanding audience insights, engaging with top-tier clients, and providing strategic input on high-level projects.

To be considered for the Medior Creative Strategist position at DEPT®, candidates should have experience in a content marketing role, preferably within a digital agency. A strong understanding of digital marketing, social media landscapes, and creative processes is essential, along with excellent communication skills in German and English. A results-oriented mindset and proficiency in presenting complex subjects simply are also crucial.

DEPT® is committed to the growth of its employees, offering personal development allowances and various training opportunities to help you enhance your skills. We provide an environment that encourages continuous learning and innovation, empowering our Medior Creative Strategists to excel and take on new challenges.

As a Medior Creative Strategist at DEPT®, you will have the opportunity to work with a diverse range of clients, from local startups to global brands. Our clientele includes renowned names like eBay, Aldi, and Douglas, offering you the chance to engage with impactful projects across various industries.

The culture at DEPT® is vibrant and inclusive, promoting creativity and collaboration among employees across 30+ countries. As a Medior Creative Strategist, you'll be part of a team that values diverse perspectives and encourages innovation, all while maintaining a supportive atmosphere where everyone can thrive.

When approaching a creative strategy from a client brief, I focus on understanding the client's goals, target audience, and market dynamics. I employ research to uncover insights and craft a creative brief that effectively communicates these elements to the creative team, ensuring alignment and direction.

Absolutely! One of my proudest campaigns involved a digital launch for a consumer brand. I collaborated with cross-functional teams, utilizing data-driven insights to create a targeted strategy that resulted in a significant uplift in engagement and sales, showcasing the power of well-crafted creative strategies.

I prioritize regular communication and collaborative workshops between the creative and strategy teams. By fostering an environment where ideas can flow freely and respectful feedback is encouraged, we are more likely to produce innovative solutions that address our clients' challenges effectively.

I focus on a variety of metrics depending on campaign objectives, including engagement rates, conversion rates, brand awareness surveys, and ROI. Understanding which metrics align with the campaign's goals allows me to assess effectiveness accurately and adjust strategies as needed.

I stay current with trends in digital marketing by subscribing to industry newsletters, attending webinars and conferences, and actively engaging in online communities. I also believe in experimenting with new platforms and tools to get hands-on experience with emerging trends.

Audience insight plays a critical role in my strategy development process. I believe that understanding the needs, preferences, and behaviors of the target audience drives more effective creative ideas and informs tactical decisions that resonate with consumers.

I embrace feedback on strategic proposals as an opportunity for growth. I listen actively to understand the perspectives of team members and clients, then I incorporate relevant feedback while ensuring that the core strategy remains aligned with the original objectives.

Certainly! My experience with social media marketing encompasses crafting engaging content tailored to various platforms, analyzing performance metrics, and adjusting strategies based on audience interactions. I also keep an eye on emerging trends to ensure my tactics remain effective and relevant.

The biggest challenge in creative strategy today is balancing creativity with measurable results. With the ever-evolving digital landscape, it’s essential to create content that captures attention while also achieving performance benchmarks, ensuring that creativity is not sacrificed for efficiency.

To engage top-tier clients during presentations, I focus on storytelling and data-driven insights that resonate with their goals. I tailor my approach to their specific challenges and showcase how our strategies can drive their brand forward, fostering a collaborative atmosphere.