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Creative Director, Copy- Market Access

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.    

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A CREATIVE DIRECTOR, COPY - MARKET ACCESS DO?

The Creative Director (CD), Copy, Market Access is a manager and leader of brands, who sets the bar in terms of craft for senior-level copy team members. The CD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence. They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations. They demonstrate a high level of business acumen in market access and all related channels [payer (commercial/government), pharmacy benefit managers, pharmacy, integrated delivery networks/health systems, employer benefit consultants, actuaries] while also nurturing the talents of others. The CD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally (new business for new and existing clients). The CD is a leader that sets a positive tone and is a role model for others.

Qualifications

WHAT ARE WE LOOKING FOR?

  • Bachelor’s degree (or equivalent education plus professional experience) required. English, Communication, Life Sciences, or similar  

  • 8-10 years of agency/healthcare writing experience   

  • At least 8 years of experience in branded and unbranded topics related to managed markets such as PIE presentations/materials, value proposition messaging and presentations, formulary kits, reimbursement support materials for HCP offices, internal and external market access training/workshops, population health materials, shared decision-making deliverables, Medicare/Medicaid benefit design materials, and cost and coverage resources  

  • At least 4-5 years of agency experience supervising market access content for a brand(s)   

  • Ability to provide examples of branded or unbranded collateral conveying key marketing messages and scientific content through a storytelling lens for market access stakeholders, eg, payers, PBMs, integrated delivery networks/health systems, and internal pharma/biotech teams   

  • Expertise in extracting relevant information from clinical sources and writing medically accurate copy  

  • Experience with complex projects that include internal and external account and creative teams  

  • Client-facing confidence that advances dialogue, sells strategic ideas, and creates strong agency-client relationships  

  • Proficient in American Medical Association (AMA) style  

  • Familiarity with FDA/OPDP regulations and guidelines  

  • Excellent verbal communication and presentation skills  

  • Ability to work in a fast-paced environment and to learn quickly   

  • High-level interpersonal, organizational, and problem-solving skills  

  • Ability to prioritize tasks and manage time effectively 

  • Experience and/or Training (i.e. the kind of skills and knowledge and number of years required) 

  • Proficiency in Word, PowerPoint, Excel, Adobe, Microsoft Office, and Teams 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 
Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by:  

  • Ownership of market access content for individual projects and agency of record brands  

  • Participates and owns the content portion of new business pitches for market access, with a deep knowledge of strategic imperatives, message architecture, and tactics  

  • Demonstrates strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers 

  • Proactively monitors the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work  

  • Coordinates assignments among assigned freelance writers and manages the quality of freelance work before sharing with the broader team (Strategy, Account, Clinical, Art, etc)   

  • Assesses day-to-day copywriting needs and alerts supervisor to coverage gaps within the agency or availability to support other teams as needed. 

  • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.   

  • All other duties as assigned  

 

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others.  

Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 

Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always Innovate I am bold and creative in everything I do. 

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $139,000 to $205,000 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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Average salary estimate

$172000 / YEARLY (est.)
min
max
$139000K
$205000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Creative Director, Copy- Market Access, EVERSANA

Join EVERSANA INTOUCH as our Creative Director, Copy - Market Access, based in the vibrant city of Chicago, IL. At EVERSANA, we’re passionate about improving patient lives and creating innovative solutions in the life sciences and pharmaceutical industries. As the Creative Director, you'll be at the helm of crafting compelling narratives that resonate with patients, healthcare professionals, and payers alike. Your role will involve overseeing a talented team, driving both the creative process and strategic initiatives. You will be the bridge connecting our creative minds with senior account teams and clients, ensuring that we not only meet but exceed expectations. With a deep understanding of the healthcare landscape, especially market access channels, your expertise will guide the team in producing work that is both scientifically accurate and engaging. Your leadership will inspire our writers to deliver their best and your presentation skills will shine as you showcase your team’s brilliant work to clients. If you thrive in a collaborative environment and have a knack for innovative thinking, this could be your next great adventure. Come grow with us as we help lead the future of healthcare communication and creative strategy!

Frequently Asked Questions (FAQs) for Creative Director, Copy- Market Access Role at EVERSANA
What are the main responsibilities of a Creative Director, Copy - Market Access at EVERSANA INTOUCH?

The Creative Director, Copy - Market Access at EVERSANA INTOUCH is responsible for overseeing the creative direction and development of market access content across various brands. This includes managing teams of copywriters, ensuring the quality and efficacy of the content produced, and actively participating in strategy meetings to align creative visions with client expectations. The Creative Director also plays a vital role in mentoring junior writers and ensuring projects are delivered on time while meeting quality standards. Their extensive knowledge of market access channels allows them to craft compelling narratives that resonate with both B2B and B2C audiences.

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What qualifications are required for the Creative Director, Copy - Market Access position at EVERSANA?

To qualify for the Creative Director, Copy - Market Access role at EVERSANA INTOUCH, candidates should possess a Bachelor’s degree in fields like English, Communication, or Life Sciences, alongside 8-10 years of agency experience in healthcare writing. Expertise in market access topics and a solid understanding of branded and unbranded communication strategies is essential. Candidates should also demonstrate client-facing confidence, strong leadership skills, and the ability to communicate effectively across diverse teams.

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How does a Creative Director, Copy - Market Access collaborate with clients at EVERSANA?

The Creative Director, Copy - Market Access at EVERSANA INTOUCH serves as a primary liaison between the creative team and clients. This includes leading meetings, presenting creative strategies, and collaboratively developing content that exceeds client expectations. By leveraging their understanding of market access dynamics and client needs, the Creative Director ensures that the creative output aligns with strategic business goals, fostering long-term client relationships based on trust and effective communication.

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What does the career development path look like for a Creative Director, Copy - Market Access at EVERSANA INTOUCH?

At EVERSANA INTOUCH, the Creative Director, Copy - Market Access has ample opportunities for professional growth. By mentoring junior writers and engaging in high-level client discussions, they enhance their leadership capabilities. The company encourages continuous learning and development, supporting the Creative Director in exploring new industry trends and creative methodologies that can be utilized in current and future projects. This dynamic environment fosters career advancement, allowing individuals to transition into higher leadership roles or diversify their creative skills.

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What is the company culture like at EVERSANA INTOUCH for a Creative Director, Copy - Market Access?

The culture at EVERSANA INTOUCH is centered around inclusion, collaboration, and a shared passion for improving patient lives. As a Creative Director, Copy - Market Access, you will be valued for your contributions and encouraged to foster an environment of respect and awareness. The agency promotes innovative thinking and embraces diversity in backgrounds and experiences, ensuring all employees feel empowered to act with the patient’s best interest in mind. This vibrant culture not only enhances teamwork but also drives impactful results in the healthcare industry.

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Common Interview Questions for Creative Director, Copy- Market Access
Can you describe your experience with market access content development?

When addressing this question, highlight specific projects you've led or contributed to that involved creating market access collateral. Discuss your approach to ensuring that the messaging aligns with both regulatory requirements and client needs, and provide examples of successful outcomes from your initiatives.

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How do you handle creative feedback from clients?

In answering this, emphasize your ability to listen actively and interpret feedback constructively. Illustrate how you incorporate client input into your creative process while balancing it with the creative vision of the project, leading to an outcome that satisfies both parties.

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What leadership style do you employ when managing a creative team?

Discuss your approach to leadership as collaborative and supportive. Explain how you motivate your team, provide constructive feedback, and empower individuals to grow in their roles. Providing examples of successful mentorship experiences will strengthen your response.

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Can you provide an example of a challenging project and how you managed it?

Share a specific instance where you faced challenges in a project—perhaps related to tight deadlines or complex client demands. Describe the strategies you employed to navigate those difficulties, including stakeholder communication and project management tactics to achieve a successful outcome.

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How do you ensure adherence to FDA guidelines and AMA style in your content?

Highlight your familiarity with regulations and the processes you have in place to ensure compliance. Discuss how you keep abreast of changing guidelines and the importance of integrating these standards into the writing process to maintain integrity and accuracy in your delivered materials.

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What strategies do you use to inspire creativity in your team?

Explain how you create an environment that fosters creativity, such as brainstorming sessions, collaboration tools, and encouraging diverse perspectives. Sharing a successful initiative where your strategies led to innovative solutions can be compelling.

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How do you balance creative vision with business objectives?

Articulate your understanding of aligning creative concepts with business goals. Describe techniques for integrating analytical insights and strategic imperatives into the creative process, demonstrating your commitment to delivering impactful and effective communication.

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How do you stay updated on trends in healthcare marketing?

Discuss your strategies for staying informed, such as subscribing to industry publications, participating in webinars, and networking with other professionals in the field. Emphasize the importance of ongoing learning for both personal and team development.

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What is your process for evaluating the success of market access campaigns?

Describe how you define success metrics for your campaigns and the evaluation methods you use to assess performance, such as client feedback, audience engagement, or sales data. Illustrate how this data informs your future projects.

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What motivates you as a Creative Director in the healthcare sector?

This is an opportunity to connect personally with the motivations behind your career choice. Share your passion for making a difference in patient lives, your interest in the complexities of healthcare communication, and how these factors drive your creative endeavors.

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A Vision to Advance Life Sciences Services “Sana” is latin for healthy. So naturally, when service leaders – spanning the patient experience to global channel distribution – combined into one powerful platform, we became EVERSANA. Together, we w...

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DATE POSTED
April 24, 2025

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