PR & Communications Manager

As a PR & Communications Manager at EVH, you’ll oversee account management for luxury lifestyle and wellness clients, develop and execute innovative PR strategies, manage media and influencer relations, and conduct market analysis. You'll also nurture a junior team, build industry connections, and represent the agency at various events, all while focusing on client service and delivering stunning results.

To thrive as a PR & Communications Manager at EVH, candidates should possess a relevant degree in PR, Marketing, or Communications, and have at least 4 years of agency or in-house experience in Public Relations or related fields. Familiarity with luxury, wellness, or lifestyle brands is beneficial, as is experience in media relations and project management.

Media relations are crucial for the PR & Communications Manager role at EVH. Building and maintaining strong relationships with Australian media will allow you to effectively manage earned media, influencer programs, and facilitate impactful brand activations that align with client expectations.

EVH boasts a vibrant and encouraging culture designed to foster creativity and collaboration. As a PR & Communications Manager, you'll receive ample support, mentorship opportunities, and participate in exciting company events, all while benefiting from a flexible working environment that promotes a healthy work-life balance.

In your role as PR & Communications Manager at EVH, you’ll work with an impressive roster of clients, including luxury brands such as Aesop, Aston Martin, and Hublot. You'll craft innovative PR campaigns tailored to each brand's unique identity, helping them connect meaningfully with their audience.

When developing a PR strategy for a new client, start by thoroughly understanding the client's brand, target audience, and key objectives. Conduct market analysis to identify trends and competitor strategies, then outline a cohesive plan that includes specific campaign tactics, media outreach, and expected outcomes. Don't forget to highlight any previous successes that align with these objectives!

Sure! One memorable campaign involved a luxury wellness brand where I developed a multichannel approach focusing on influencer partnerships and media outreach. Through tailored messaging and engaging content, we successfully increased brand awareness and secured coverage in prestigious lifestyle publications, resulting in a measurable boost in both engagement and sales.

Building relationships with media contacts is all about trust and consistent communication. I make it a point to check in regularly, share relevant news, and provide timely updates about my clients. Attending industry events and maintaining a genuine connection helps in fostering those relationships that can lead to valuable media placements.

I believe in viewing client feedback as an opportunity for growth. When faced with critical feedback, I listen actively and remain open to their concerns. I engage in a constructive dialogue to find solutions that align with their vision, ensuring they feel heard and valued. It's all part of maintaining a strong partnership.

One significant trend is the emphasis on authentic storytelling. Luxury brands are increasingly focusing on building emotional connections with their audience through transparent and meaningful narratives. This approach not only resonates more with consumers but also fosters brand loyalty in a competitive landscape.

To measure PR campaign success, I employ a combination of quantitative metrics, such as media coverage reach and impressions, combined with qualitative feedback from client satisfaction and audience engagement. Utilizing tools for analytics helps in providing a comprehensive overview of campaign effectiveness.

Effective task prioritization in a multi-account environment starts with understanding each client's needs and deadlines. I use project management tools to keep track of all tasks, ensuring that urgent and high-impact activities are prioritized while maintaining quality service across all accounts.

My leadership style is collaborative and supportive. I believe in fostering an environment where junior team members feel comfortable asking questions and sharing ideas. By providing guidance and constructive feedback, I strive to empower them to grow their skills and take ownership of their work.

My inspiration often comes from various sources, including the brands’ heritage, current market trends, and cultural movements. I also draw from art, fashion, and lifestyle influences, allowing for a rich tapestry of ideas that lead to unique and impactful campaign concepts.

To stay updated on PR trends, I actively follow industry publications, attend seminars, and participate in relevant webinars. Engaging with professional networks and utilizing social media platforms also enables me to keep abreast of new strategic approaches and tools that can enhance my work.