Programmatic & Paid Social Specialist

As a Programmatic & Paid Social Specialist at Exoticca, your main responsibilities include launching, monitoring, and optimizing programmatic advertising campaigns in DV360 and CM360. You will execute Paid Social strategies on Meta Ads, analyze campaign performance, manage budgets, and collaborate with creative and data teams to maximize the impact of our advertising efforts. Staying updated with digital advertising trends is crucial for this role.

To apply for the Programmatic & Paid Social Specialist position at Exoticca, you should have at least 3 years of experience managing display and video campaigns using DV360 and CM360. Experience in setting up and optimizing Paid Social campaigns on Meta Ads is also desirable, along with strong data analysis skills and the ability to effectively communicate strategies to stakeholders.

Exoticca boasts a fun and motivated multicultural team that fosters collaboration and communication, essential qualities for a Programmatic & Paid Social Specialist. We offer a hybrid work model, flexible compensation management, and regular team lunches and parties to ensure a supportive work environment that encourages personal and professional growth.

Knowledge of the travel industry is beneficial for a Programmatic & Paid Social Specialist at Exoticca as it enhances your ability to develop effective advertising strategies. Understanding customer journeys, seasonality, and market competition allows you to create targeted campaigns that resonate with travelers seeking unique experiences, which aligns perfectly with our brand's mission.

As a Programmatic & Paid Social Specialist at Exoticca, you can expect ample opportunities for career development, including hands-on experience with innovative digital marketing tools and strategies, mentorship from experienced professionals, and a chance to lead campaigns that shape our global marketing approach. We value your growth and aim to support your career trajectory within our dynamic and expanding company.

To optimize programmatic advertising campaigns, focus on analyzing data to understand which ads are performing well and why. Use A/B testing to compare different ad creatives or audience segments, adjust your bidding strategies based on performance metrics, and continually refine your targeting options to reach the most relevant audiences effectively.

I primarily use analytics tools such as Google Analytics for tracking website performance, DV360 and CM360 for detailed campaign reports, and Facebook Insights for evaluating Paid Social effectiveness. These tools help in obtaining actionable insights to refine strategies and enhance future campaigns.

One successful programmatic campaign I managed involved a targeted approach using DV360 to retarget users who had previously engaged with our website. By creating personalized ad experiences and leveraging data-driven insights, we achieved a significant increase in conversions and a notable reduction in cost-per-acquisition, demonstrating the effectiveness of our targeted strategy.

Handling budget management for multiple campaigns requires prioritization and strategic allocation of resources. I ensure I regularly analyze performance metrics, reallocating funds to high-performing campaigns and adjusting budgets based on ROI. Additionally, setting clear KPIs helps in making informed decisions about where to invest.

Creating impactful Paid Social ads involves understanding the target audience deeply. I focus on developing engaging visuals and compelling copy that resonate with users. Utilizing A/B testing to refine ad elements, coupled with strategic audience targeting, enhances engagement and conversion rates across campaigns.

I stay updated with trends in digital advertising by following industry blogs, attending webinars, and participating in relevant online forums. Networking with industry professionals and participating in workshops also provides insights into emerging strategies and technologies that can enhance my campaigns.

My approach to audience segmentation involves analyzing customer data to identify distinct groups based on interests, behaviors, and demographics. This allows me to tailor campaigns more effectively, improving message relevance and ultimately increasing conversion rates.

In my campaigns, I conduct A/B testing by creating different versions of an ad or landing page to compare performance. I test one variable at a time, such as headlines or visuals, and use analytics to monitor the results. This data-driven approach helps in determining the most effective elements for conversion.

The travel industry is unique for its emphasis on emotional engagement, as travel decisions are often tied to personal experiences and aspirations. This means that digital advertising must resonate on a deeper level, highlighting unique destinations and experiences, while also addressing factors like seasonality and market competition.

When presenting campaign results to stakeholders, I focus on clear, concise visual data representations. I highlight key performance indicators, trends, and actionable insights, ensuring to connect results to overarching business objectives. Encouraging an open discussion invites feedback and collaborative thinking for future campaigns.