Digital Marketing Specialist (Remote)

As a Digital Marketing Specialist at Experian, you will be responsible for managing our digital presence across the NeuroID.com website and social media channels. Key responsibilities include developing multi-channel demand generation strategies, managing marketing tools like HubSpot and Salesforce, and creating engaging email nurture campaigns. You will analyze performance metrics to optimize campaigns, ensuring we effectively generate leads for our Fraud, Innovation, and Commercialization business unit.

Qualified candidates for the Digital Marketing Specialist role at Experian should hold a Bachelor's degree in Marketing, Communications, or a related field, along with 3+ years of relevant experience in digital marketing and demand generation. Proficiency in HubSpot and familiarity with tools such as Salesforce, Google Analytics, and LinkedIn Business Suite are essential. Demonstrated experience in generating sales leads will enhance your candidacy.

Experian prioritizes the professional development and well-being of its Digital Marketing Specialists. With a great compensation package, flexible work options, and core benefits like full medical and dental coverage, you'll find a supportive environment. Additionally, we promote a healthy work/life balance, encouraging volunteer time off and personal vacations to ensure our team members thrive both professionally and personally.

In the role of Digital Marketing Specialist at Experian, you will use various marketing and analytics tools, including HubSpot for email marketing campaigns, Salesforce for lead management, and Google Analytics for performance tracking. Familiarity with Looker Studio, LinkedIn Business Suite, Tag Manager, and Search Console will also be crucial for optimizing digital marketing efforts and measuring campaign success.

Experian offers unique opportunities for the Digital Marketing Specialist role by integrating the latest behavioral analytics and fraud prevention strategies into marketing efforts. You will actively participate in data sharing and brand alignment as we merge with Experian's digital channels, making a significant impact on lead generation initiatives while working in an inclusive and innovative environment.

In responding to this question, you'll want to highlight specific projects where you utilized HubSpot for email marketing and Google Analytics for performance measurement. Share examples of how you've effectively optimized campaigns using data-driven insights to enhance lead generation efforts.

When answering, detail the objectives, strategies employed, and the tools you utilized throughout the campaign. Discuss measurable outcomes such as increased leads or conversions, emphasizing how your efforts contributed to the overall business goals.

Explain your methodology for A/B testing, discussing how you set objectives, develop variations, and measure outcomes. Provide examples of tests you've conducted, the insights gained, and how you applied findings to improve future campaigns.

In your answer, focus on specific tactics you've implemented to drive engagement, such as creating compelling content, utilizing social media analytics for insights, and actively responding to users. Mention how you monitor engagement metrics to refine your strategy.

Discuss your organizational skills and any tools you use to manage deadlines and prioritize tasks. Share an example where you balanced competing priorities successfully, ensuring each campaign received the attention it needed to meet goals.

Articulate your understanding of demand generation and provide examples of strategies you've successfully executed. Focus on techniques like content marketing, SEO, and targeted email campaigns that have effectively generated leads for previous projects.

Detail your process for analyzing campaign performance, mentioning specific KPIs you track. Discuss the tools you use for reporting, such as Looker Studio or Google Analytics, and how you present insights to stakeholders to drive strategic decisions.

Describe a specific project where you ensured consistency in branding across various marketing channels. Highlight your approach, the challenges faced, and the results that demonstrated successful brand alignment.

Explain your methods for keeping up with industry trends, which may include following thought leaders, attending webinars, and participating in professional networks. Share how this knowledge has influenced your marketing strategies.

Share personal insights into your passion for digital marketing, discussing what aspects excite you the most—be it creativity, data analysis, or problem-solving. Relate your motivation to the mission of Experian and how you see yourself contributing to their goals.