Global Product Marketing Manager - Identity & Fraud

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

As the Global Product Marketing Manager, you will be part of the Experian Technology, Software Solutions, and Innovation (TSSI) Portfolio Marketing team, and you will improve TSSI business growth and manage the global identity and fraud portfolio.. You will understand our markets and buyer personas, and design and accomplish successful go-to-market strategies.

Responsibilities:

• Develop an understanding of our products, market segments, competition, and buyers by using insights from internal and external sources to create value propositions, positioning, and messaging that resonates with buyers.
• Collaborate with global and regional teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
• Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs, that is fit for purpose for use by global and regional teams.
• Support Identity and Fraud partnership marketing programmes
• Partner with Finance, Product, and Strategy teams to ensure processes are in place to capture and communicate the market response to our solutions, including leading indicators such as win/loss analysis, pipeline, and revenue growth, competitive activities.
• Help develop a range of global product marketing programmes

• Experience in product or strategic marketing with Industry experience in Identity and Fraud, Fraud Analytics, FinCrime, or FinTech.
• Experience creating propositions, positioning, and messaging that resonates with buyers.
• Knowledge of the business-to-business market for data analytics, software, and cloud/SaaS solutions across markets and regions.
• Engage at executive levels to influence the development of product and commercial strategies.
• Travel internationally up to 15% of the time.

Benefits package includes:

• Hybrid working
• Great compensation package
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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