Head of Marketing (Fully Remote Across Europe)

As the Head of Marketing at EXUS, you'll be responsible for leading the transformation of our marketing function into a strategic growth engine. This includes building a scalable demand generation engine, launching account-based marketing programs, and developing the global marketing strategy aligned with our company objectives. You'll work closely with sales to optimize the full funnel from marketing qualified leads to revenue, ensuring strong alignment across teams.

Candidates for the Head of Marketing role at EXUS should have proven experience in B2B SaaS marketing, ideally within enterprise sales cycles. A deep understanding of demand generation, account-based marketing (ABM), and product marketing is essential. Experience leading and scaling marketing teams in high-growth environments, excellent strategic thinking, and strong collaboration skills with sales, product, and customer success are also key qualifications required to excel in this position.

The Head of Marketing at EXUS plays a crucial role in helping to achieve our ambitious growth goals, including a target of 10X recurring revenue growth over the next five years. By developing and executing a comprehensive marketing strategy, driving demand generation initiatives, and optimizing marketing performance, you'll have a direct impact on pipeline generation and customer advocacy, ultimately leading to significant revenue growth.

Yes, at EXUS, we are committed to fostering a culture of continuous learning and development. As the Head of Marketing, you will have access to various training resources and programs that can help enhance your skills and knowledge in areas such as marketing automation, analytics, and team leadership. We believe in encouraging our employees to grow and thrive in their careers.

EXUS values its employees and provides a competitive package that includes a fully remote work setup, a competitive salary, a well-being program, private health insurance allowance, and unlimited time off. Our inclusive and inspiring work environment promotes creativity, collaboration, and a commitment to the greater good, making it a fantastic place for the Head of Marketing to thrive.

To achieve growth targets, I would focus on creating a data-driven demand generation engine, utilizing ABM techniques targeted at strategic enterprise accounts, and ensuring close collaboration with sales to optimize the marketing funnel for efficient pipeline conversion.

In my previous roles, I've developed and executed comprehensive demand generation campaigns that utilized a mix of content marketing, digital advertising, and direct outreach, all tailored for B2B SaaS audiences. These initiatives resulted in significant engagement and conversion rates, directly impacting revenue growth.

I prioritize marketing projects by aligning them with overall business goals and company objectives. By involving team members in this decision-making process, I ensure that we focus on activities that will have the highest impact, while also fostering a collaborative team environment.

I prefer using tools like HubSpot for marketing automation and analytics due to their comprehensive features that allow monitoring or optimizing campaigns effectively. These tools provide critical insights into viewer engagement, conversion rates, and overall ROI, making them integral to my marketing strategy.

To elevate EXUS’s brand presence, I would focus on creating high-quality content that showcases our thought leadership in enterprise collections technology, along with leveraging PR initiatives to establish stronger visibility in key markets and building relationships with influencers in the industry.

I evaluate the success of a marketing campaign by analyzing key performance indicators such as customer engagement rates, conversion rates, and ultimately, the revenue generated. This helps in understanding what worked well and informs future strategies.

Customer advocacy is vital in my marketing strategy as it builds trust and credibility. I would prioritize establishing a robust customer marketing program with case studies and testimonials that highlight our successes, improving customer retention and attracting new clients.

My approach to alignment between marketing and sales revolves around clear communication and regular collaboration. By establishing a shared set of goals and coordinating our strategies, we can create a streamlined process that enhances the customer experience and increases revenue.

To manage and motivate a remote marketing team, I focus on fostering a culture of open communication and regular feedback. Utilizing collaboration tools and having scheduled check-ins ensures engagement while empowering team members by providing the autonomy to make decisions in their roles.

Key elements of an effective go-to-market strategy include understanding the target market, defining unique value propositions, creating a clear messaging framework, and ensuring alignment with sales and customer success for seamless execution. Proper market research and segmentation are also critical.